Optimism amid uncertainty at OAB's Connection '22
The Ontario Association of Broadcasters' Connection '22 made its in-person return, marked by measured optimism by broadcasters despite uncertainty around audience and advertising pressures.
The Ontario Association of Broadcasters (OAB) Connection '22 came back with a bang as it returned in-person for the first time since 2019.
If there was a theme that emerged this year, it's that radio, in particular, is faced with more uncertainty than ever amid audience and advertising pressures and questions around a changing regulatory landscape. In spite of all that, there was a measured level of optimism from broadcasters.
Broadcast Dialogue spoke with several executives, in addition to Canadian Association of Broadcasters (CAB) President Kevin Desjardins on their takeaways from this year's event. We also catch up with Evanov Communications President Paul Evanov, whose late father and radio pioneer Bill Evanov was inducted into the OAB Hall of Fame, one of the highlights of Connection '22.
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