With radio's viability in question as of late, we welcome Trey Morris of the Center for Sales Strategy (CSS) to Broadcast Dialogue - The Podcast to talk about the latest CSS Media Sales Report.
With radio's viability in question as of late, we welcome Trey Morris of the Center for Sales Strategy to Broadcast Dialogue - The Podcast to talk about the latest CSS Media Sales Report.
Among other hot button issues we tackle are striking the right hybrid work balance, selling in what's agreed is the hardest-ever climate to get that first appointment, and we discuss making radio cool again.
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