Megan Knott: The All Encompassing DMO, Driving High Impact Economic Growth
Tourism Kingston's CEO Megan Knott discusses the transformative power of tourism, highlighting how mid-sized cities like Kingston can leverage strategic partnerships, diverse offerings, and community engagement to drive economic growth and visitor experiences.
Megan Knott, CEO of Tourism Kingston, discusses the dynamic and resilient tourism industry, emphasizing the importance of community partnerships and the global reach of tourism. Kingston's unique brand, influenced by its history, nature, and cultural icons like The Tragically Hip, attracts 3 million visitors annually, contributing over $500 million to the economy. Knott highlights Kingston's diverse offerings, including historical sites, culinary experiences, and cultural events, and stresses the importance of strategic planning, collaboration, and resident engagement. She also addresses the need for investment in tourism infrastructure and the impact of tourism on local economic and community vitality.
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