Finding Opportunity to be Extraordinary
Finding Opportunity to be Extraordinary
Introducing Pete McMath
Sometimes business ideas come from revelations you have in your daily life. This is exactly what went down with this week’s Boiling Point guest, Pete McMath. Pete was working in guitar repair and sales in Fredericton, New Brunswick. In his day-to-day, he would commonly come across customers that had issues with their instruments and particularly were less than impressed with their instrument cases. For most musicians, their instrument is more valuable then the money it costs and damage received during transport can feel disastrous.
The instrument case business hasn’t changed a lot over the decades. While typical luggage has evolved to have things like wheels and carbon fiber protection, most instrument cases have stayed the same like grand mom’s old polyester suitcase. Pete knew something had to be done to protect people’s prized possessions and the result has been Timbre Cases. Pete now takes ideas from the auto and aerospace industry to provide tougher and lighter cases that keep its’ contents safe from wear and tear. Now he has orders coming from around the world and continues to build a business that strives to offer not just an instrument case, but also an extraordinary product.
In this episode
Links and References
- The Purple Cow by Seth Godin
- Dave Carroll's United Breaks Guitars
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