Sept. 5, 2016

Boiling Point - Episode 113 - Bryan Welch and B The Change Media

Best FOR the World

Show Notes

Best FOR the World

Introducing Bryan Welch and B The Change Media

Those of you who are repeat listeners of the Boiling Point know about the swelling B Corp movement and how it uses business as a catalyst for doing good in the world. This week’s guest, Bryan Welch, has a plan to spread the word of this movement even further with his new company B The Change Media.

Bryan has made a career in magazine publishing since the mid-70s. During his career he transformed a declining publisher of two rural-lifestyle magazines to a dynamic, growing multi-media company with 9 magazine titles and numerous websites and ancillary products with millions of readers. Bryan first got the idea for telling stories about businesses doing good in the world about ten years ago, but at the time it was hard to distinguish companies with genuine commitments versus those making marketing plays. However, the introduction of the B Lab assessment tool gave him objective evidence in order to proceed with his plan.

While other magazines on business assess companies on their ability to rapidly acquire wealth through lists like the “Fortune 500”, Bryan is currently working on his own designation, “Best for the World”.

Learn all about B The Change Media and Best for the World in this week’s edition of the Boiling Point.

In this episode

We learn about Bryan’s motivation for starting a media company focusing on businesses doing good in the world.
Bryan discusses the size of his audience and how the B Corp movement is growing.
We hear how the Best of the World designation will be a collection of the top 10% of B Corp companies.
Greg and Bryan speak to their excitement for the celebration that will take place at the University of California – Berkley.
Bryan lets us in on a few contenders for the Best in the World designation.
There is a discussion on where B Corps go from here.
Bryan tells us that while currently there are around 2000 B Corps in the world, over 40000 businesses have taken the B Corp assessment and the growth of the movement is up 30% from last year.
Bryan likens how businesses and products are becoming a part of our identity to the music of the 60s.
Greg sees Bryan as a super dynamic human being and thinks it is a luxury to have him as a part of the B Corp movement.
Dave appreciates Bryan’s ability to use his intuition.