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Data is everywhere in the insurance industry but with a new focus on customer experience marketing there's no one better to discuss this trend than Stan Ivankovic from Environics Analytics. Stan explains how insurers are focussing on understanding customers long before they ever make an insurance buying decision so that the experience is vastly superior to what is has been. With terms like 'psyhcographic' and 'geodemography' being thrown around with today's customer profiling, it's helpful to have insight from Stan to make sense and provide context on how to improve the customer experience within the insurance marketplace.
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