7: Strategic Communication Planning
David Tyler breaks down the essentials of strategic communication planning, guiding listeners through the process of aligning messaging with organizational goals. He discusses conducting communication audits, defining key messages and target audiences, and ensuring consistency and proper timing across all channels. David also shares practical tips for executing and monitoring communication plans effectively, ensuring they remain impactful and aligned with objectives.
Introduction: In this episode of "The Master Communicator," host David Tyler dives into the critical topic of strategic communication planning. He explains how to create a cohesive messaging strategy that aligns with your organization’s goals and values. David covers the steps to develop an effective communication plan, from conducting a communication audit to identifying key messages and target audiences, emphasizing consistency, timing, and channel selection.
Timestamps:
(00:00) – Introduction
(01:06) – Understanding Strategic Communication Planning
(02:27) – Identifying Key Messages and Target Audiences
(03:41) – The Importance of Consistency, Timing, and Channel Selection
(04:58) – Executing and Monitoring Your Communication Plan
(05:56) – Case Study and Practical Tips
(07:21) – The Bottom L!ne
Key Points Discussed:
- The role of strategic communication planning in aligning messaging with organizational goals.
- Conducting a communication audit to identify strengths and weaknesses.
- Defining key messages that focus on value and impact, rather than just features.
- Tailoring messages to specific target audiences to maximize engagement.
- Importance of consistency, timing, and channel selection in effective communication.
- Monitoring and adjusting communication plans based on feedback and metrics.
Resources and Links:
- Peter Drucker quote: Goodreads
- Steve Jobs quote: BrainyQuote
- Bill Gates quote: Goodreads
Quotes:
- "The most important thing in communication is hearing what isn’t said." – Peter Drucker
- "It's not about what it is, it's about what it does." – Steve Jobs
- "The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life." – Bill Gates
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