Podcast Tricks and Treats

Sarah Burke (Voiceover)  0:01  
Music. Welcome to the podcast Super Friends, five podcast producers from across North America get together to discuss podcasting.

Catherine O'Brien  0:12  
Well, spooky season is certainly here, and the podcast super friends are here to help you with any podcasting tricks or treats that you might want to be hearing about this season. My name is Catherine O'Brien. I'm from branch out programs. Joining me are the podcast super friends from all over the North America. Johnny, why don't you tell us introduce yourself.

Johnny Podcasts  0:32  
I'm Johnny, and I'm the guy who just realized that we should have all worn Halloween costumes to this Oh,

Matt Cundill  0:41  
I'm Matt from Canada, where I'm thankful that we did not wear any costumes for this. I'm

David Yas  0:47  
David Jasmine, Boston, pod 617, com, with a wealth of spooky sound effects ready to go.

Catherine O'Brien  0:56  
Oh my goodness, wow. Well, by the way, I think that we're all dressed as podcasters. That was the costume that I was bringing here today. Professional podcaster, I'm not wearing shoes

David Yas  1:09  
on brand, yes. So

Catherine O'Brien  1:11  
we are here to talk about some of the tricks and the treats of the podcasting world as we're coming in. Oh, if you are a regular listener of the podcast, Super Friends. Jag in Detroit won't be joining us today. He's being a Disney adult as Disney adults go, so we're missing him, but we'll have him back on the next podcast Super Friends. But in the meantime, we do want to talk about some tricks and some treats. There's a lot that's going on in sort of the podcasting zeitgeist, so we're going to touch on those things a little bit. And I'm glad, Dave, that you have some sound effects for us, because one of my treats is the the great resource of free pd.com which is a free place where you can get some music. And they've got a great selection of some spooky sounds that podcasters. There's still plenty of set time to bring into your podcast if you need a royalty free song. Check out the some of the spooky sounds at free. PD, where do what is So, what do you got in your bag of tricks there for us? Sound wise. David,

David Yas  2:08  
well, I've got a scream here. So, and this sounds so now i Since you brought up one source of stock sounds and music. I'll mention another one. It's one familiar to many on this call, and maybe many of our listeners, and that's the descript app. And so if you're on descript, if you haven't used it, you got to try it. It's it's got 1,000,001 functions that are useful for the podcaster, transcribing your show, editing your show, audio and video, the but the they've kind of changed it over the years, here and there. At present, on the if you go to the bottom right hand corner of the app, it says stock, and under stock you will find videos, gifts, backgrounds and also, there's a little sub tab that says Audio, where you can search for music or sound effects, and really, anything you desire. You know you want a horse, you you want a horse name, you want a car crash, you'll come up with a bunch of different and it's very easy to insert that right into your podcast and all royalty free. So there's a treat for you. Is that good? Catherine,

Catherine O'Brien  3:27  
yeah, that is absolutely perfect. Descript is

David Yas  3:30  
becoming more and more sorry. That was a car crash. Good, more and more

Catherine O'Brien  3:33  
useful. I'm I am loving descript these days, so that's always nice to be able to have a little shortcut to all of the extra features now, the sounds that you're giving us right now, how are you doing that? You have a sound board? What are you are you dropping them in? Yeah, so that insight, good

David Yas  3:49  
question. Not using descript app for this I use. There are a bunch of different soundboard apps I use, one called Farrago, F, A, R, R, A, G, O, Farrago. I don't even know how it's pronounced, but I've had it for years, and it just gets the job done. It's got, maybe you can put as many as so I don't know, 50 or 60 of these sounds that you can display. You can label them. Of course, it's a free app, and so you got to get the sounds first. It comes with just a very small sampling. But once you get your sound file, which you could get from the likes of descriptor, or anywhere you find them, load them up. You can have different tabs. You can have different sound boards for different kind of shows and so. And then you can color code them. Very useful. Far ago, very good.

Catherine O'Brien  4:46  
I actually just last week, I looked up the word not the not the app, but the word Farago, because Walter Kern, who I like to listen to his podcast, and we've brought him up before on the show, he uses that word a lot. So to me, it's my own personal. Old Walter Kern drinking game when he brings up the word Farago, which means a confusing mix. That's just our vocabulary for the day. Yeah, I learned something. I didn't even know what it meant. We're here to learn something, not just I'm not here to just expand podcasting knowledge. I'm here to help you through your vocabulary as well. Maybe it'll come up on Wordle. Who knows? Maybe it'll come up on a crossword, I don't know. Matt Cundill, you have some tricks up your sleeve. Why don't you share one with us right now?

Matt Cundill  5:25  
Yeah, this one's gonna dovetail right out, right off Dave's and it's also involving descript, and it's something that three of us tried, Dave, we would've let you try, but you left on Friday, and that's, that's rooms. So descript rooms is in beta, and this is going to be the follow up to squad cast. It doesn't sound like they're going to be doing too much more work on squad cast in the future. So I think the squad cast product is, you can kind of see it being sort of moved to the back and they put rooms into beta. So if you are a descript user, you can just go to the website that I just posted on the screen, also posted in the chat. It's descript.com/rooms you can sign up for the beta, and they're pretty quick. They'll turn it around fairly quickly and give you access to it. Now, we tried it the other day, and, you know, it doesn't have a lot of the bells and whistles that squad cast has, because, again, it's just in beta. I think they just want to make sure it works. It works before they start to really unleash it. So you can't really send anybody a calendar invite. You can't really, there's a lot of things you just can't do. I think one of the things that we all look for as producers is we look for the ability to see, okay, so Johnny's using a sure microphone, and David's using a rodecaster, and seeing that production stuff, I think that's the thing I really want to see from descript rooms, is the ability to to go in there and to start messing with some of the some of the tools that people are using just to help them out. Because, let's face it, I can't hear I can't speak. I can't hear you. That happens all the time, just before we before we get together with podcasters. Setups are just different everywhere. But so far, I think Johnny was the one who recorded with rooms, and we listened back to the sound. We thought it was pretty good. So so far, so good with with descript rooms.

Johnny Podcasts  7:17  
And I know all of the descripts executives tune into this podcast religiously, given how much we talk about them, should descript if you are listening, number one thing you got to be able to do is multi track exporting. Not everyone is going to record. I know the idea is to record into descript and then edit within descript and keep everything in there. It's not there yet. So I need if I'm going to use it, and I'm going to tell people to if I'm going to tell my clients, hey, by the way, we should stop using Riverside, and we should go use this tool on descript. I need to be able to export each person's audio and video individually, like you can on Riverside. That's a that is just a must have. So I know it's still in beta. It was probably in the works, just a one podcast or to another, just throwing that over to you.

Matt Cundill  8:07  
Oh, I, I was not aware of that.

David Yas  8:09  
That's we looked at

Johnny Podcasts  8:10  
the we finished, like, we recorded for like, you know, 90 seconds or something, just to see how it would turn out. And it just automatically pulls everything up in a descript project. And when I, you know, would try to export it, it would just either export, well, you know what, I could be wrong. I could be totally wrong. David, you had something to say, but, yeah, I actually will happily eat my own words.

David Yas  8:32  
No, it might shed light on what you're talking about. You did a audio file or video, video, right? It was video, yeah, okay. Well, I'm wondering if, when it records the video, if it appears below on the timeline as different layers or just one layer, because if, if it's if it appears in different layers with different videos, then you've got your multi track export, but I don't know, when you played it back, how did, what did the video look like? I mean, did it look like? You know, no, the video,

Johnny Podcasts  9:11  
actually, the video quality looked really nice. But also, we were all using, you know, the cameras that we're using now, which is, I guess you know what you would expect from the average person to be using. I'm using my phone as a continuity camera. You guys are using webcams. I'm assuming Dave has a DSLR. What I'm doing right now is, though, is I'm just exporting it as a logic. I'm just gonna open that up and see if it spits it out as a multi track. So carry on.

David Yas  9:41  
Carry on. Not to belabor this. But all I'm asking is, did it have there were three of you? So did it arrange you nicely, like three, three boxes in a row or no,

Johnny Podcasts  9:51  
you have to, you would have to arrange that post. Yeah.

David Yas  9:55  
Okay, so maybe it does each video in a different. Layer. But again, I don't know. I have to play around with it too.

Johnny Podcasts  10:02  
It does do multi track, exporting descript. I apologize. I put my head down, cower at your feet. It was harder to find

Catherine O'Brien  10:15  
that's, that's the true podcast. Scaries is when we're talking on a live stream, and then you have to have to eat our words. That's the real the real scary

Matt Cundill  10:23  
part. The only people from descript who listen to this show are the lawyers, so we'll find out.

Johnny Podcasts  10:30  
I'm gonna get hit with a definite season.

Catherine O'Brien  10:35  
Well, on a brighter note, descript does now have an affiliate program, so we the Super Friends, should, should sign up for that so right quick, before, before the letters, they'll send us one large

Johnny Podcasts  10:47  
check that we have to split. Or do we get? Do we each get our own check based on how positive or negative we've been over the years? Because I've definitely super negative. We're about

Catherine O'Brien  10:58  
to find out who's the most influential amongst the super friend when it comes to descript. That's all I'm gonna say. Johnny, did you have anything more you wanted to say about the the recording experience on just the recording? Yeah, no, the

Johnny Podcasts  11:09  
recording experience was great. It was really nice. Like Matt. Matt hit on the major stuff. Like you need to be able to schedule out and share links with guests beforehand. I'm sure that's all stuff that they're in progress right now. But for a beta tool, it was really, really clean. We had no lags. We had no issues. The video and audio sounded great. It was very easy to navigate. You kind of when you're trying out new tools like this, you have to put yourself in the shoes of a podcast guest, not necessarily the host, as the host, if you're doing a show every single week. You understand the routine of, I gotta plug in my mic, and I gotta press this button, and then I gotta make sure that the mic and I know where the mic change setting is on Riverside, or on Zoom, or wherever you are. A lot of the guests that you're bringing on again, this is all if you're doing a remote show. I feel like that kind of goes without saying, but I will clarify with that if you're using these remote tools, your guest has to be able to excuse me, easily navigate those where to change your mic, where to change your camera, how to plug thing and the zoom or the descript beta room made that very simple. Everything seemed really cleaned up, easily able to find icons and get in and navigate around. So I thought that was a positive. Like Matt said, it's a lot easier to have a producer being able to join you and see what people have plugged in. Because, you know, there are, there are technologically challenged people out there that say it's plugged in. I swear it's set to that. And it is much more helpful for you to be like I can see what you have it set as, and it's not that. So let's just, let's go through changing that. And

Matt Cundill  12:41  
I'm not just talking about the podcast guests. Generally, it's our actual podcasters who I said, well, where's your stuff? Why just pull I put it in a drawer and I put it away, and then I plug it all back in a week later. And so every week, we have this, like, 10 minute charade of whose mic is on and, yeah, whose headphones don't work.

Catherine O'Brien  13:00  
Well, I think that we've all been caught up in I've had other system recording systems where it there something, something changes, a log out, or whatever, and it defaults to things that you're not expecting. You know, when we come on to other platforms where they remember the last settings that you have, if you're just sort of going on autopilot. It can be very deceptive. And if you're hearing yourself and it sounds good and you think you're getting picked up by your mic, that can be a problem that happens. That is not something that is for that happens to everybody. That's the point there. I wanted to offer up one last little descriptive item before we move away from descript totally, and that is, and I've already shared this as a as our group, the Super Friends we meet as podcast producers to share best practices. And I had the pleasure of attending one of descripts training workshops. They had a great training workshop about video for marketers. That was the lens through which they were saying. And the big takeaway that I got from that is that descript is moving to the web browser version of descript that they are leaving the local client that you get off of your your laptop. Honestly, I would not have known that had I not attended the workshop and this week, I did my first editing job completely from the browser. It's it. It definitely was a I could tell that there's more of an emphasis being placed on the web browser. It was working very quickly. A lot of the things, applying studio sound, some of the other, removing of filler words, it was working a lot faster than it does on the local client. So that was my first experience. It's I can tell that that's where they're putting their all of their emphasis. And it's just a good tip to know to you don't have to be working on the local client. You can start moving to the web browser if you're using descript.

Matt Cundill  14:48  
So there Catherine, we can just get rid of that app from our computer now and just rely on the web I that's

Johnny Podcasts  14:54  
what I did. I did it immediately. As soon as Catherine told me, I deleted the app off my desktop. I.

Catherine O'Brien  14:59  
Johnny's more carefree than I was, like, I'm just gonna hold on. I need to get a couple of episodes out. I don't want any having to rude you anything. Then I'll be, I'll be on that train, and as far as I can

David Yas  15:10  
tell, like, I just went to the web version, and it's got my whole library of files as soon as I signed in. And so I I'll only be slightly afraid to delete the app, that I might lose something, but it looks like it's all in the cloud. So not to worry. Johnny

Catherine O'Brien  15:26  
will be our bleeding edge person. I'll be the slightly more you know, wandering out there. And then Dave, once, once you have the all clear, it's all safe, then you can go ahead and delete everything. Then

Johnny Podcasts  15:37  
you can delete your zoom app, Dave. And once rooms is all settled in. And I will say, David, I mentioned, I mentioned it in the private call zoom saved me a couple weeks ago. So I want to, I want to buy into a little bit of the Zoom stock that you have to take a bill sentence, quote, I'm going to buy a little zoom stock. Metaphorically, it is a really great option. Yeah, it's awfully improved. It's, it is worthwhile.

David Yas  16:02  
I mean, it's all about ease of use. That's tends to be what I mean. First of all, they zoom has made improvements. Nothing like descript has, but they got some AI tools in there, and it's just ease of use. If you're worried that your guest isn't very technologically advanced, they probably do know how to use Zoom. Now, maybe this descript rooms will be super easy, and it's just one link, and you click on it, and there you go. But not getting rid of zoom yet.

Catherine O'Brien  16:27  
You hang you just, you just keep on, hanging on to zoom. I think that's that's part of the that's part of your brand that's

David Yas  16:33  
going down with the ship. Yep.

Catherine O'Brien  16:36  
Matt, another trick or treat for our listening audience.

Matt Cundill  16:40  
Yeah, so chartable is going away, and that's been I've had a lot of people email me and say, Well, I like chartable. And listen, chartable has been fun. I think the best things about chartable over the years has been it lets us know exactly what our apple rankings are. And then people would go and say, I could put in my Twitter handle that I'm a top 50 podcast host on Apple or something like that. Listen. It's a lot of fun those charts. But in the end, I think the real thing with chartable is you can get everybody to sign up, but I'm not sure they could. It would make a lot of money. It got bought by Spotify. And I think Spotify, like many of the things it buys, it wears thin after a while, and then they toss it aside, like so many other things that they've bought over the years. But anyhow, here we are. So a lot of people are looking for a replacement for chartable. So I have a couple that I will suggest. I think the first one I will suggest is Potter app. So it's Potter app.com. Is the website, and this is a paid tool, but you can, again, it's very simple, just putting your prefix into the into your RSS feed, and then they'll start counting, you know, your downloads from there, it does cost you every month. It's not even sure what the pricing is on it, but they've got three tiers. But from there, you'll have some place that they will count, and they'll also give you some pretty good demographics information in there. So they have Google tools inside to really tell you a little bit more about your audience than you're probably getting anywhere else. So some pretty detailed stuff. They do a pretty good job with it. Another one, I'm going to suggest that. And this is going

David Yas  18:27  
to make Matt, sorry, can you I like miss the spelling of that, or how to find Potter? You said,

Matt Cundill  18:32  
P, O, D, D, E, R, E, P, p.com, Potter app.or,

David Yas  18:36  
okay, got it. Thanks. Yeah.

Matt Cundill  18:40  
And so I've full disclosure, I have been working with them over the last few years just to, just to play with their stuff and and talk to them and try to, I kind of like it so. But if you want one that doesn't cost any money, I recommend op three dot Dev. So that's o, p3, dot Dev, d, e, v. And the only thing about this that makes people uncomfortable is that the information is public, and so I wanted to go around and ask everybody what they thought about that. Now I've put a few podcasts up there, including this one, I think are on op three, so people can go in and see the number of downloads that we get every week, every month. But the information is really good. It breaks out nicely. I love the way it displays. And you know, when it comes to just having my stats being public, I'm over it. I'm good. I'm trying to submit it

Johnny Podcasts  19:33  
yourself, or else it's not on there.

Matt Cundill  19:35  
You have to put the enclosure tag into your RSS feed, okay? And then it will start counting. You don't you don't even have to register, I believe, for op three

Catherine O'Brien  19:46  
sidebar. So I just pulled up Potter app. I can't remember what this the tag is called, where the tab shows a little indicator. It says chartable alternative. They're planting the. Are planting their their tags in there pretty well. So for the potter, and it looks like for an annual fee, it's $9 a month, 39 and then they have an enterprise level, which is it by consultation.

Johnny Podcasts  20:12  
Matt, I think, I think lying is immoral, and it would behoove all podcasters to be on that op three dot Dev, because it will force you to never lie about how many downloads your podcast is getting. Again. Because every person you talk to, whether it's Joe Rogan or whether it's Joe Schmo, who just started a podcast, are lying about how many downloads they got. They're inflating it by at least 1.5 of what they're actually getting, which is fine. Actually, it's not fine. So is it, yeah, just know that public, yeah, I think, I think you should all do it. I don't think it matters if your show is good, your show is good, you shouldn't be hiding behind, you know, you shouldn't try to hide how many downloads your show is getting. You should, if it's a free alternative, then all you have to do is add it into the enclosure tag. I think it's worthwhile.

Matt Cundill  21:07  
I agree. In fact, I'm gonna, what I'm gonna try to do here is I'm gonna try to pull up, just to give everybody sort of an idea of what it looks like, because I think it's pretty slick. And a guy by the name of John Spurlock is has been spearheading this. I've actually been trying to get him to to come on the sound off podcast, but he's in the middle of a few projects right now, so, but he has promised me that he will get back to me, and hopefully we will get him on the show in the future. Yeah, I know I because I can't wait to ask the questions about the about the stuff and and what he's got going. So here the here are the stats for the sound off podcast. So again, it's up there. It's all it's there for all to see. You can just go in and listen. If you're the show you're looking for doesn't have the stats, that's fine, but your show can be up there and do this. And if we scroll down again, some of the great features that chartable had, including like how the episodes launched, the trajectory of each one top countries, US, metros, Canadian regions, just some very, very smart, detailed breakouts, browsers, referrals. You can even if you really want down here is my favorite. You can include bots. I don't know why you would want to include bots, but you can include Bots as well into into the stats,

Johnny Podcasts  22:24  
because I want to see false downloads

Matt Cundill  22:27  
exactly

Catherine O'Brien  22:28  
because Matt, if I'm paying a bot farm to boost up my podcast, I want to see that it's

Matt Cundill  22:36  
it's worth I want to see a return

Johnny Podcasts  22:39  
showing if I'm showing A potential sponsor my stats so that we can negotiate a rate. I'm turning the bots toggle. You

Matt Cundill  22:46  
can also toggle through each month, so September, you know, October down here for the top countries, US, metros, you can go back and forth between the months. I started putting this up last June. So now the details are, I think, are pretty, really coming together for this. But again, it's, well, I don't know why we all don't use this. It's, it's done by somebody who knows how to put this together. I had some I had some bad downloads from an IB certified statistician group. Come back with some stuff. I go that that's not right and but these guys had it right. Op three had it right. And so I would encourage people to, you know, go ahead and make your stats public, put them up there for all to see. And I can't tell you how much easier it is just telling somebody when they say, Hey, can you send me your downloads? No, you can just go look at them. Over here, I just saved myself at least a half hour worth of work and interruption during the day.

Catherine O'Brien  23:43  
That's great. I think that with a chartable closing and and has it been, are we sure that has Spotify just put them out to pasture, or is it that they've just they're integrating that that technology in with some of the things that Spotify is doing?

Matt Cundill  24:01  
If you are a megaphone user, you will get to keep the Smart Links portion. Yeah, so yeah, if you're, if you're on megaphone, you will get to use the Smart Links feature going forward.

Johnny Podcasts  24:13  
So they just for the Smart Links technology.

Matt Cundill  24:16  
You know, I really wonder. I think they just buy up the data to see the behavior, and then they make future decisions based on that. I would shut it

Johnny Podcasts  24:24  
down when they saw that Apple podcast was dominating everyone's share of downloads, but at

Matt Cundill  24:29  
the same time. I mean, isn't that why? Maybe, maybe descript bought squad cast, they just wanted to see how it worked and bring in all the good tools so you can just take that data and make rooms and move on from there. Maybe that's you buy it. So you can confirm

Johnny Podcasts  24:42  
your prior thesis of we're thinking about doing this. Let's just see if it's worth it.

Matt Cundill  24:47  
Yeah, exactly,

Catherine O'Brien  24:49  
well, and I think that as as Spotify, it seems, it seems, at least from my in my opinion, that they, they tried the exclusive route, and now they're trying. The yes come to Spotify, but acknowledging that there's other platforms out there that might be valuable information for to be able to share. Say you know how much of your overall, your total listenership is coming from Spotify versus these other platforms?

Matt Cundill  25:15  
Yeah. So comment here from Terry Devonte, who is a long, long time friend of mine, but he raises a very good point, and that's that a locally focused podcast really isn't going to miss something like chartable, and probably doesn't have as much use for for something like op three. But I think when

Unknown Speaker  25:37  
I think that was the thing with,

Matt Cundill  25:39  
you know, chartable and being on the Apple charts was, hey, if all my listeners are going to be in Montreal, and you know, that doesn't make it a less successful podcast than one that is, you know, national or Joe Rogan or anything else. So I mean, it really does speak to, you know, the download and how it really doesn't tell a very good story about the success of a podcast, and I can say that Terry and Ted. It's Terry and Ted standing by podcast in Montreal. They've really got a good thing going. It's a It's speaks to Montrealers. They're filling a void that's left behind by radio. They're actually filling their own void, because a lot of people miss their morning show, and so they are filling that in. And I think we've also talked in the past about, local podcasts are now really going to be the future, and they're all really beginning to take off because of the failure of media.

Catherine O'Brien  26:30  
And I just have one small loving counterpoint to Terry, and that is, there's nothing more fun than saying about my baton rouge focused podcast. I've got listeners in Singapore. How do you like that? There's nothing more fun than that. Yeah.

Matt Cundill  26:42  
And to be fair, Terry does have have listeners across Canada, because, you know, people who do leave Montreal, and a lot of people left Montreal over the years for political reasons, business reasons, exactly, exactly,

Johnny Podcasts  26:58  
I had a couple treats and tricks. Catherine

Catherine O'Brien  27:01  
Johnny, let's have a treat from you.

Johnny Podcasts  27:03  
So number one would be your pre recording checklist. So it sprang to mind when we were talking about talking with the guests or talking with the host about their mic inputs. And it reminded me of an actual this is something that actually happened to me last or two weeks ago, where I will jump in on the calls on Riverside with the hosts and the guests beforehand, so that I can be the one to say, Hey, your your your window is wide open in the back. It looks like you're completely washed out. We need to plug in your microphone. Can you change this input? So the host just focuses on being the good guy. That's a good cop, bad cop kind of thing. The host is the great guy who we get to have this fun conversation with and then the, you know, there's Johnny, who comes in, who's like, you need to change this, and this is how the recording is going to go. And so we're sitting there, and we're going through the checklist. And I go, by the way, do you have a microphone, or can we switch and try around some different inputs? And he goes, Oh, I I actually have this one. Do you mind if I do? You want me to plug this in? And he pulls out this exact microphone. It was just sitting in a drawer. And I go, yes, thank you, God, please plug that in. That is amazing. So pre recording checklist, if you do not have a producer jumping in on you with shows and you're doing remote recordings, have a step by step checklist for you and for your guests. Do I have my mic plugged in? Yes? Do I have my headphones plugged in? Yes? Do I have my internet connection? Do I switch it over to my Ethernet cable? Is my Wi Fi turned on all of that stuff? Yes, yes, yes. And then go through it with your guests, so that you're not forgetting Hey, asking them, Hey, by the way, do you have headphones? And they ask, why? And you say, because, if the audio is coming out of the speaker, it could pick up by your microphone and cause a loop. It could cause microphone bleed. If you have air pods, Those work great. Let's try it. Let's walk through those. Do you have a microphone? Do you mind going to a quieter room? Please shut your door. Close out of any other applications, all of the check would build something out that works for you, all of the things that you've noticed as you've recorded your podcast. Just to knock those off, because that makes the whole process so much easier. Big one that people forget, put your phone on, do not disturb. That should be bolded. And you don't have to go through this checklist with them. You can put it in a calendar invite. You can send it to them directly, but have something that you go through each time to just prep yourself so that you're trying to duplicate the environment of your recording every single time. So that was number one. If anyone has thoughts on that, that's an

Catherine O'Brien  29:21  
evergreen, great suggestion, Johnny. It's, it's, that's very valuable. And I, you know, I'm learning more and more about the fact that having, having something like a checklist, is that is creating a system. And systems free up your brain to think about other things. It's, you can turn things crock pot. You don't set it and forget it. You don't have to keep worrying about it, and it's really important, especially for us as producers, to have those kinds of systems in place, because then we don't have to worry about the every single time, recreating the wheel as we go through so I think that's a great tip.

Johnny Podcasts  29:54  
David, where you say

David Yas  29:55  
I'm good. I have a new one when it's time to move on. But a big treat. Question

Sarah Burke (Voiceover)  30:02  
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Catherine O'Brien  30:14  
Guess what? It's time for David to bring us a treat. David, what do you have for us?

David Yas  30:18  
Here's my treat. Actually, it's a trick, I guess, and it's not revolutionary or anything, but it works. So if you have a podcast that is kind of a long running show, and you're building your audience and continuing to produce excellent content, odds are that episode number 2550, 102 is going to be a lot better than episode number one, but guess what episode a ton of your new listeners are going to episode number one, and you might, in fact, be embarrassed by episode number one, or at least in hindsight, it usually isn't your best episode. So I came up with an idea for one of my podcasts. I created a new audio file and replaced episode one with episode one. But at the very beginning, there was a message from me. She says, Hey, this is Dave. You've reached, you've you've clicked on the first episode ever of this podcast. Thank you so much. But by the way, I just need to tell you, this isn't our best episode. And so you might want to cherry pick which episode you go. You might want to find a topic that interests you look down the roster, either way, thanks for tuning in and enjoy the show. You can also put in anything else there that you really want to say to a new listener, because Episode One is anyone clicking on that like a few months down the road is by definition going to be a new listener. In fact, pretty much anyone I guess, who's clicking on Episode one at any time, it's probably going to be a new listener. So take that for what it's worth. It's, I can't say for sure whether it's working or not, but the podcast continues to build audience. So

Matt Cundill  31:51  
So do you see that, David, where, like, episode one, this has, like, a lot of downloads in the last month or two?

David Yas  31:56  
Yeah, it's, it's always among for the podcast where I tend to chart it, yeah, it's always among the top. Call it 20 episodes. I'm thinking of a podcast that has like this one has like 200 episodes, and pretty much always among the top 20 episodes. At any given time, episode one is going to come in, it's going to sneak in there. You know, do

Matt Cundill  32:16  
you have a trailer?

David Yas  32:19  
I don't know if we have a trailer. I don't think so. Get a trailer put in the trail. Put the trailer there at the first Oh, add the trailer as episode zero. Is that what you're saying? Yeah,

Matt Cundill  32:29  
just you can actually mark it as a trailer, but I think that's where it's going. It will get placed in those places by default. And I think a lot of people were discovering that problem. And the trailer will either appear at the top in in Apple, it also appears in Spotify, in a very in a very good spot. But I wonder if you put a trailer in if it's gonna stop the episode one downloads,

David Yas  32:53  
right? Yeah, hadn't thought of that, but, but does the does the trailer actually so it'll actually appear before Episode One, like in in any usually,

Johnny Podcasts  33:04  
like on the page, like right Wi Fi, you'll, you'll click onto it, and the trailer is usually just right

David Yas  33:10  
there, yeah, yeah. I mean the heading. I mean you should do both really, right? I mean, if you, if you want to do this little trick that I suggest and address people who are clicking on Episode One, go ahead and do it. And by the way, for those wanting wondering, from a technical standpoint, just about any podcast platform that you use will allow you to replace the audio of a given so don't delete it. If you delete it, then it's gone and you're not going to be able to put in one

Johnny Podcasts  33:35  
like a dynamic ad insertion, right? David, well,

David Yas  33:39  
this is akin to a dynamic ad insertion. But you don't need dynamic ad insertion that you could use that, of course, for do whatever

Johnny Podcasts  33:48  
you are you like, re downloading the audio file, going into your software, adding that in, exporting it back out, and swapping it out.

David Yas  33:56  
That's exactly what

Unknown Speaker  33:57  
I'm doing. Okay, okay,

David Yas  33:58  
so it's, it's, it's not as quick and easy as using nobody insertion, very doable.

Johnny Podcasts  34:03  
It's right in, yeah, compared to di Dai. It's not that, it's not easier, but in the long tail overall, it's easy to do. Right

Catherine O'Brien  34:13  
discussion point for the group, what is the, what is the wisdom of doing? What David is talking about, versus you can put that in if there's, if there's a is a trailer, you can update it with something new. What about, what about the idea of, I've seen plenty of podcasts slash YouTube channels do this is they make, at a certain point, they make the early episodes an archive, so that they are they are basically unlisted. I know on the hosting service that I use for podcasts, you can just turn a published episode back into a draft status, then it'll no longer be visible. So it's not gone. It's just not visible to new people who are refreshing the feed. So I'm wondering, maybe that if. You have something like a bank of 200 episodes, maybe that first 25 or when, when everybody get their gets their stride, going everything beyond that could be archived. So discussion,

David Yas  35:11  
but what's, what's the like, what's the rationale you genuinely want because, or, yeah, because.

Johnny Podcasts  35:18  
Like, think about it. Dave, like, if you started your podcast in like 2015 with your Blue Yeti microphone recording in your kitchen, okay, the audio is probably not as good as it would be today. So if your theory is true that someone is going to come across your podcast and go to Episode One, they're going to go, oh, this thing sucks. I'm gone. Yeah.

David Yas  35:39  
So that that that is absolutely another solution to address what I'm talking about. Yeah, it just go ahead, John. I was just gonna, I was just gonna, sorry. I was just gonna say. It gave me another idea, which is, you know, the website, Patreon, allows you to monetize your podcast, and you can create an account, I think, for free. And then the way it works is your listeners can pay $2 a month to support the show, and in exchange, you can give them something. You can give them some swag. You can give them a mug, or you can give them access to archived episodes of the podcast. So that that just gave me that idea, Catherine, because, because most, most podcasters probably don't want to, right away, start to charge for their podcast. It's, it's that would it's a drastic move, and it's probably not going to work. You can do bonus episodes. I know some people have had success with that. In other words, put your podcast up once a week, and then also once a week, do a mini episode that you charge, you know, a couple dollars for or something, but, but that's more work. So I think that putting the archives back there is cool. That way. If you get these die hard fans, you find your podcast and be like, Yeah, I'll pay two bucks a month to listen to some old episodes. And there

Catherine O'Brien  36:55  
you go. And I do, and part of my reason of asking that is on, on one hand, you know, I'm, you know, I'm a big believer in version one is better than version none. And so, of course, the first episode is not going to be as polished. It's not going to be the same quality as your, your 200th episode. But I felt like a little bit of a heartbreak of the Hey, this is, this isn't one of our best episodes, you know, like that kind of message. I don't want to even, even on an early episode. I would hate for that kind of mixed message to go out. That's what I was thinking. Well, you know, if you're really then just just archive them. And just as I mentioned that, there's plenty of alternates to Patreon, there's locals, there's subscribe star and sub stack even has the archiving function like you're describing there. So that might be something some of our podcasters want to consider, is creating an archive and having that early stuff and then in the background there, I think

Johnny Podcasts  37:49  
we may even all be overthinking it a little bit like, you know, David, I'm sure you're introducing me to a whole swath of of podcast consumption styles, but I know when I come across a new podcast, a lot of the podcasts that I would consume, and a lot of podcasts are out there, they fall under one or two buckets. They're either going to be sort of like a series type podcast, where you think of like Dr death, you think of these sort of like anthology where they follow the the episode, where you have to start at episode one, or they're going to be some kind of interview based podcast, which means you don't necessarily need to start at episode one. So just in anecdotally, when I find a new podcast, I'm not going to Episode One. I'm scrolling from the top of the feed, and it's automatically set from newest to oldest, and I'm just going to scroll to the one that looks interesting to me, and I'm going to hit that one, and it's pro I'm probably going to find one before I get to Episode One, and you're also going to have the working assumption, or if you're working under that assumption, then I'm clicking onto this episode. I liked it. I listened through to it. The audio quality is great. The content is great. And then once I work my way to Episode One, I may even want to keep that out there if it's a guest focused podcast, because it may be a guest that I haven't had on since then, and it's a great content, even if the audio quality is not bad. I'm working under the assumption that this person's listened to a few episodes by the time they've gotten to Episode One, I would find it hard to scroll through 200 episodes without finding a single one, unless I'm deliberately going for episode one. Does that make sense? Absolutely,

David Yas  39:18  
and I think a lot of people do consume exactly the way you described the what is it called? Kevin loving counterpoint or addendum, if you get a podcast recommended to you, in other words, you're getting the link to the show, not an episode, but the show. Yeah, I think a lot of people will click on Episode One because they're like, Oh, this is, you know, because episode one? Well, no, I guess in most feeds, episode one will come up, uh, won't come up at the top, right? Yeah, it'll come up last. If

Johnny Podcasts  39:48  
it's under the other category of type of podcast where you're supposed to start at one in order, right? Then that's, yeah, yeah. Serialize, yeah. So in that, I

Catherine O'Brien  39:59  
think we. Yeah, I think that the official stance of this podcast, Super Friends, I'm going to make a motion that the the official stance would be, if you get a new if somebody recommends a new show, you listen to the most current episode, then you can start unless, yeah, if you're, if you're just introduced to the show, you listen to the most current episode, then you can go a wandering. If there's a specific episode that you say, then, then the protocol should be that person should share that episode with you. I rest my case.

David Yas  40:27  
I think you're absolutely right, but I think maybe podcast newbies, a lot of them may assume they're supposed to start at the at number one, just because it's number

Catherine O'Brien  40:36  
one. But yeah, you better work your way through 200

Johnny Podcasts  40:40  
episodes. Maybe the healthy compromise, is that you're just a little nicer to yourself at that at the beginning of that episode, one, that audio they're adding on, there would be like, hey, just letting you know, we started this way back in the day, before we really knew what we were doing. We we still think you'll really enjoy the show, but just know, as the show has gone on, we've got better mics, we've got better production. So don't let don't let any negatives that you may take away from this episode deter you from enjoying the rest. Yeah, I

David Yas  41:04  
think there's a way of doing it, but I hear you, Catherine, you don't want to admit that you suck right off the bat to a new listener.

Catherine O'Brien  41:10  
Reveal that to them later.

Johnny Podcasts  41:15  
There's nothing wrong with archiving episodes either. Like I work with a client who it's a really, really big show, and the reason that he archived the earliest episodes of the show are because it was he was doing it himself. He was doing all his own editing. He was figuring out the mic situation himself before he brought me on. I totally understand archiving that stuff because, you know, potential sponsors, people are going to be scrolling through and just clicking on random episodes to see, you know, and you want it to be at that really high quality, which is why we all, as we work with new clients, we always encourage them. Let's start off on the best foot possible. Let's get that really great microphone. Let's get that really high quality production there, just because, because you're starting out now and the technology is there to have a great podcast from the jump.

Matt Cundill  41:57  
I'm surprised that more news podcasts don't archive their stuff. After all, they're in the business of things that are new, news being the plural of new.

Johnny Podcasts  42:06  
There's a show that does that you guys. Are you aware of? Show called part of the problem? Dave Smith, comedian, yes. So his show, he may have changed this, but from what I remember, they only keep about the latest 15 episodes up. Everything other than that gets archived, which I think falls under what Dave was talking about. I think there's like a Patreon that you can pay for and get every single show that they've ever done, but on Spotify, on these, you know, the major platforms, there's only, like the latest 10 or 15 that you can get, which doesn't really make sense, because if I'm such a super fan that I'm giving you money. How am I missing shows for such a long time that there are they have to be archived, and I have to pay to go get them, or you're just re listening to stuff over and over again because they're just that good.

Catherine O'Brien  42:54  
One lesson I've learned many, many times over is to remember we're not the customer, and some, every audience is different. Some, the archive is going to be very valuable. Others, it's going to be extra content. It's really that's kind of a audience to audience kind of thing. So, yeah, yeah, I would like to hear another, anybody have another trick or treat that they Johnny, would you like to give up the next trick or treat?

Johnny Podcasts  43:21  
Yeah, I had the so the first one that I gave up kind of just came to me as we were going. This was one I had planned on wanting to talk about, which was, I've had a few clients come to me recently. And the fall is a weird time because one for us, it is the time where more people are wanting to start podcast. The summer is over. Kids are back to school. We've got a little bit more time in a lot of people's minds. I think Catherine, I might be stealing this quote from you, but it is in most adults mind, at least those you know, with kids. This is that is your new year. The kids are starting school. The year kind of resets versus, you know, January 1. The other side of that is, kids are back to school. We've got holidays coming up. People are traveling for work, not necessarily for the summertime. So the reason I caveat all this is I've had a few clients come to me and say that they've had trouble booking guests recently, or they're not feeling as motivated with the quality of the guests that are accepting their requests to come on the show, and so they're feeling a little bit defeated in terms of, like, why I don't want to just stop the podcast. And so I'll put it into a specific example. So I have one client set aside some time to talk with me about this, and they said, This is our plan. We have 12 episodes that we want to release in 2025, one episode a month. We want them to be incredible, a plus guests for all 12 of them. However, we're only able to get commitments from like three or four so far, and we're really having trouble of aligning all of them to fit this release schedule of one a month. What do we do? And I said, make it easier on yourself. Only book six of these guests. Yes, the other six, because this is a company focused podcast. Turn the podcast internal all of the people around you. You have multiple hosts. You have tons of people within the company that are expertise. Part of the reason why we're doing this show is to flex our muscles, or flex our you know, our expertise says why we're this amazing company doing X. So we're going to do six episodes that are guest focused. The other six are going to be internal. You can really, really focus on a really niche topic for each of those six episodes. Or each of those six episodes can be, you know, part one, A, 1b 1b or 1c all the way to six to lead up to this overall message that we're trying to put out there. Now you're still able to put out content for everybody, as well as get guests and not have to work as hard, because you're just not finding the guests right now, because people are traveling, kids are back to school, people are busy, things happen. And so I thought that that was a really good compromise that I think more podcasts should think about. And then if they wanted to even this is you're taking a step back. So if we're only doing one a month now versus we were doing two a month before. We can still backfill that amount of content that you're putting out there by Re releasing old episodes. Every single listener that's ever listened to your podcast or follows your show or downloads the show has not listened to every single episodes. So you can still keep up with your cadence of releases by Re releasing older shows, maybe ones that you feel like got missed because they got released during Christmas or they got released in the middle of July. Find those episodes, re release them. And then on top of that, we're doing our internal solo podcasts or with people within the company. We're not having to find external guests. And then on top of that, we have those external A plus player guests. Now we're tripling the amount of content that we're able to put out there by doing a third of the work. Granted that internal one's going to take a lot of time and is going to require some work as well, but a lot of the problems that you're facing in terms of getting new content out there are being roadblocked by the fact that we can't find the best guests all the time, or we just can't get them on the schedule, and it's really hard to do this kind of stuff. So that was one way of thinking that I just wanted to present out there to everyone listening or watching.

Catherine O'Brien  47:09  
That's great. Can I throw in a little idea to go along with what you were just saying? No, that was really good. No, it was really good. No, in that kind of situation that you're just describing, this is also a great time to get back to basics and to put out some tent pole episodes. Tent pole meaning, these are our core beliefs. These are our core principles. You can have just a consistent your host with somebody who also works at the company, giving like you were saying. We're demonstrating our expertise. But you can have some of those, like main key competitive value add. These are, this is what our business is all about, the behind the scenes kinds of things. It's a perfect time to mix those in there as well that don't rely on guests and are like, almost like a reintroducing people, as if you have an entire new audience to the core beliefs, the core values, the core business practices of whoever is the focus of the podcast there.

Johnny Podcasts  48:06  
Yeah. And when you're developing this internal podcast that you're going to be doing where it's not necessarily guest focused, if you're stuck on Well, what do we talk about? You go back to who's listening. Who is the audience. Why did we make this podcast in the first place? Is this for all of the people that are in our industry? Great, that's a great, great launching point. What do the people in our industry care about the most? We'll talk about that is our audience, all of our investors. Great. We're keeping them updated on everything we're doing within the company to make us more valuable to them. Great, any number of type of audiences, audience types, but think about who is the person actually listening and create content for them. That's what you've been doing this whole time, but you go on autopilot at some point.

Catherine O'Brien  48:49  
What are the top five questions this audience has? And what you're saying really strikes a chord with me, because one of my clients we're going to be developing for next summer, a series that's exclusively, it's a little bit out of the box. It is a, it's a designed to be a resource to people in the just the entire field of the, oh, I don't know how to describe it without

Johnny Podcasts  49:12  
we don't want to do these people, yeah, I

Catherine O'Brien  49:14  
don't, yeah. I don't want to. We're not letting it out. But I just, we're, we're creating a resource for for for a particular group, for an audience, even if they don't ever do business with my client, it's going to be a resource because it's answering the questions of the type of people that would be a consumer of their of their product. So it's, it's not specific to my client. It is just like a pure resource that anybody could listen to and get value from. So that's, that's kind of where I'm I'm coming from,

Matt Cundill  49:44  
anybody finding it harder to get guests these days.

Catherine O'Brien  49:48  
That's, I know, I picked up on this

Johnny Podcasts  49:50  
thesis behind, you know, my trick or treat was they're just finding it harder to find, not necessarily find guests, because I get, you know, my inbox is flooded every day. With people like, please bring this person on the podcast. Those people suck. Getting those people, finding really high quality guests is just for whatever reason. Feels like it's been harder lately. Yeah,

Matt Cundill  50:09  
yeah.

Catherine O'Brien  50:11  
So having that experience, Matt, yeah, yeah.

Matt Cundill  50:13  
However, when I don't have guests and I fall behind on this, it's my own fault. I think I cut. What I kind of do is I carpet bomb my email like five or six, up to 10 people who I want to have on the show, and then I give them an option to to book in. And so my solution for capturing the podcast guests is tools like one sub and Calendly, and it really allows people to schedule themselves into the show. So if I want to have somebody from Australia on, they've got some choices on when they do. I also give a little, you know, a variety I'll record sometimes in the evening. I want to give a little bit of different times when people can come on, but I basically put the calendar up and say this is the availability of when I can record, and you pick a time, and it will send back all the details. I'll send them a link to a squad cast. Hopefully, in the future, we'll be able to do that with descript rooms. It could be Riverside by that point. We don't know. However, it's just, if you can make it as easy as possible to schedule. It won't be such a pain in the ass, because, I mean, two people trying to figure out a time, and you throw in time zones and hey, we're not recording this day. I'm not I'm doing I've got some other people. And the minute somebody fills that time, nobody else can take that time. So if I've got, if I've got another call, that option is gone from the calendar. So look into those tools. 190 US dollars a year is what I pay for once hub, but I look at the amount of time I'm saving doing a weekly podcast, and yeah, it's good. It's all worth it.

Johnny Podcasts  51:52  
And what do you do during the time? So let's say that you have Wednesday at from noon to two open to record. You don't have a guest book for that week, and you need an episode to go out. Are you two or three episodes deep in production to where it doesn't really matter and you can sacrifice a couple of weeks? Or what's, what's the worst case scenario?

Matt Cundill  52:13  
So this week is the worst case scenario, actually, because I, you know, just I got caught up with other things, and I didn't have an episode ready to go this week, so I'm going with a feed drop of all things. So we're gonna be playing an episode from podcast perspectives, which is put out by the podglomerate and Jeff Umbro, who was talking with Sean Howard from flight path. Sean Howard's actually Canadian. And so I thought, Oh, here's an opportunity to have somebody interview something that's just a little bit above my pay grade. Flight Path is about, you know, finding inventory for podcast AD and AD tech. So I'll let them do the work, and we'll do a, we'll do a, you know, a show swap, and that will solve my problem for this week.

Johnny Podcasts  53:04  
Matt, would you ever consider how would you feel if say you didn't have access to the feed drop says, for whatever reason, you're not able to get one of those in what are your thoughts on your in worst case scenario you don't have a feed drop? I'm instead going to reach out to the host of this podcast that I was just on, get their episode of them, not necessarily interviewing me, but an episode where I was a part on their podcast and we post that on our feed. Yeah, so

Matt Cundill  53:31  
that was the trade I did with the podglomerate, where they're doing that, because I interviewed Jeff Umbro, and he's going to be releasing that. Um us Thanksgiving weekend.

Catherine O'Brien  53:42  
Dave, do you have any suggestions or thoughts about in this, this situation that we're describing, going solo and and having your own episode that is just you talking, going free here.

David Yas  53:55  
I'm not a fan.

Johnny Podcasts  53:57  
I was, I was totally I was just about to say, Dave loves going solo. He would love

David Yas  54:05  
so, I mean, you have to, you have to have a real plan or, I mean, I do listen to a podcast called hit parade. Forget the guy's name, but it's about music. As you can imagine. It is a single person podcast, but it's pretty much scripted, and he's giving you a lot of history of music and playing clips of songs and stuff. So it moves along for a single person to kind of vibe, and it's tough to keep people's attention when there's no back and forth the conversation, that ping ponging effect that you have of conversation is what keeps that the listener's attention, in my opinion. And so I'd suggest, if you do it, I've done it before, like when my co host isn't available. I've done it solo, but I've made it you got to have a real stick. You got to have something like one time I was stuck for an episode, I said, Well, we're going to count down the top 10. Down. Jokes of all time. And here we go with number one. I played a sound effect. I told the joke. It was a really quick podcast, but I got something out there. Maybe people got to laugh. That's that's how I would handle it. Chris,

Matt Cundill  55:10  
that's what I do. Cath by the way I do that. Catherine, so I'll go solo as as a way just to and generally, what happens is I write something and I'm cantankerous, unhappy, cranky, and I basically tell the listeners on my podcast what they're doing wrong, how they can't write themselves. There's no hope or future for them, and they should quit. They should take two weeks off and quit whatever it is that they're doing. And then I sort of will massage around the edges, and I'll make it nicer, and eventually we'll arrive at something that we can put out. In the end, it's about 810, 12 minutes of me talking. It does take a long time to do. It does take writing. It does take but you know what? People love it. People really like it. They like being told to quit.

Catherine O'Brien  56:04  
Give me permission to Yeah, yeah. I

David Yas  56:07  
think our absent friend jag would have something to say, because he he does a solo pod, right? But it's but hit. People are listening for him to get advice about podcasts, and he's just, he's gonna give it to you. So, you know, I mean, a lot depends on what the show is like. If this, if the show, you know, rises and falls based on the chemistry between the two co hosts, then why would I want to listen to one of you? So

Johnny Podcasts  56:31  
it's good exercise, though, ultimately, to be able to just sit by yourself and just kind of stream of consciousness go or go off of notes. And, you know, I think that having like, having having to do that, being forced to do that every once in a while will probably sharpen your skills up a little bit once you have somebody to interact with, because you may be able to go on longer tangents before, if that person's not as open, or they're not a great guest, but to David's hit parade with Chris Molen fee, there

Unknown Speaker  57:02  
you go. Thank you.

Catherine O'Brien  57:03  
And you have a music podcast, don't you? David? Oh,

David Yas  57:07  
yeah, it's interesting. You mentioned that. Yeah, it's called, what's it called?

Audio Clip  57:13  
A top 10 Time Machine.

Johnny Podcasts  57:15  
Go to podcast lore book. Go to David's podcast chat. I

David Yas  57:20  
purposely left it out today. No,

Johnny Podcasts  57:23  
you have to put it in every episode. The show doesn't count. Time

David Yas  57:26  
Machine, pod.com,

Catherine O'Brien  57:27  
I'm getting credit for this, this appearance. Yeah, you got to mention it. Thank

David Yas  57:33  
you. Yep,

Catherine O'Brien  57:34  
any burning, we're running close to time. Here I was. I wanted to talk a little bit about the pod podcastification of our election without getting political, just to maybe close out any bit, any burning tricks before we move on to that treat or vice versa. Yeah.

Matt Cundill  57:50  
Well, I'm glad you're going to talk about that, but I just have the one thing, Canadian Podcast Awards nominations are open. There are there's the website, and I'm going to put it in the comments section, and I will point out that this podcast is going to be, we're going to submit because we qualify, because one of the host is Canadian, and it's produced in Canada. So let's, let's see what we can hopefully we can get some hardware.

David Yas  58:14  
I would say, on the election season, if you're going to do an election show, have a point. Don't just have talking about the election. I'll give an example and a shameless plug for a podcast that I produce. Attorney Evan shine. Podcast is called shine on he deals a lot about with divorces, but also families relationships. He had an expert to come on and talk about how to handle your family like you know at Thanksgiving, when it's a house divided politically, and so that was enough of a twist that made it a very interesting show. That's my advice, Johnny,

Johnny Podcasts  58:53  
I would say the same thing. We just put out a podcast on Tuesday for I'll plug one of my shows, the fort with Chris powers, he had on the Florida Speaker of the House, and not the Speaker of the House, of the government, the state Speaker of the House. And, you know, everyone has their own political views, but it's good to have someone, if you're going to do something like that, have somebody on who is an expert that kind of knows what they're talking about. Because you want, you don't want to make yourself look dumb if you just are really passionate about something, but you don't really know a whole time about it. Not saying that Chris doesn't know those things he just had on speakers. It was good. It was good. Good episode. Go ahead, man. Were you gonna talk

Matt Cundill  59:29  
about the No, you go ahead. Oh,

Johnny Podcasts  59:33  
I was gonna say in terms of the podcastification of the elections, I saw a really great post the other day that said, this is the turning point where every election after this is going to be podcast focused. This one is really podcast heavy. JD Vance is going on Joe Rogan tomorrow, so there's gonna have Trump and Rogan, or Trump and JD Vance on there. They're probably still trying to get waltz and Kamala on. But this is. Really been the election, where he said it started gradually, and then all at once, all of a sudden, a lot of where the big it's going to be, less so about what you can do on TV and CNN and Fox and MSNBC and all these channels, and more so about reaching the people who are consuming podcasts, because that's where the majority of people are. The demographic that watches daily news television is aging out, and the new generation does not watch that stuff. That's not where the people are, and it's gonna be really good for everybody, because it's gonna force people who are gonna hold power to actually talk unscripted for a couple hours, and we are going to hear what they actually think, rather than, you know, a five minute speech or a five minute like, you know, softball thing on a local news channel. So I think it's going to be good. And I've

Matt Cundill  1:00:51  
been working with one of my clients on an election issue in Florida. Yes, on four it's a bill about abortion. They produce a seven part series featuring abortion stories, and you listen to the stories and make a decision on whether or not you want to vote yes on four. Yeah. Writing class radio is the podcast that did that.

Catherine O'Brien  1:01:13  
And I'll say this, one of the reasons I wanted to talk about this with the Super Friends specifically, is because sort of to Johnny's point is, I was seeing a lot of people complaining like, this isn't the first, you know, this isn't the first presidential election that is podcast heavy. Yes, for us, people who are in who have been deep in the niche for a long time, that is correct. But the point to not be missed is, this is the mainstreaming of podcasts for the for the wider general audience, something that podcasters have been wanting for a very long time is that breakthrough to a wide mass audience, and to not ignore that like I don't want people to overlook that. Instead of yes, you can remind us how you've been the cool kid and you heard Obama on Mark Marin, yes, great point for you. But this is, this could be really a breakthrough moment in a lot of ways for podcasting at all. I also want to say, too, I've been really thrilled with with candidates who are going on, let's say unlikely podcasts. So, for example, Donald Trump went on Theo Vaughn, a comedian, his podcast, and the conversation, because it was unstructured and free flowing, it went into talking a lot about recovery, and for those who don't know, Theo Vaughn is in recovery, so talking about issues of drug addiction, and that totally unexpected for where that conversation would go. And it hit on some very important things. And I to Johnny's point again, that is just really important, something that maybe we wouldn't have heard in other years past. So I'm really enjoying the unlikely places that people are candidates are ending up to talk about the issues. I think

Matt Cundill  1:02:58  
it's happening because people have lost trust in mainstream media, whether it's Fox or CNN, local radio station, any, any one of those things, and but people trust their their favorite podcast or podcaster, and so this seems like a great place to go, and also the the amount of time that candidates can spend talking, it's not going to be a 10 minute Sit down where they're gonna get their points across. They actually have to sit and talk for the duration of the show. It's actually a sticking point right now for uh, Kamala Harris going on, Joe Rogan, they only want to do an hour. And of course, none of his shows go an hour. They go the distance

Johnny Podcasts  1:03:35  
well, and they want him to come to her like that. That part really, you know, I see a lot of, I see a lot of discourse back and forth about that, of like, well, her schedule is really busy. He should really make time to go do that. But, you know, this is, I don't know. I just it Rogan does wrote. You do Rogan. You go on Rogan, you go to Austin to do it. If you this should be, like, the biggest thing. I mean, just Case in point, Trump's episode with him has been out for three days on YouTube. He's got 39 million views. You're telling me that that's not valuable. Exactly, you're telling me that you you are gonna force him to come to you and only do an hour. You have to go to him. You have to go into the fire. Trump did it. Vance is doing it. If you want a serious chance at winning an election, you this is gonna be boiler like. This is gonna be boiler plate stuff you're gonna have to do Rogan quote, unquote. Yeah,

Catherine O'Brien  1:04:24  
interesting. All right. Well, this is, this might be a spooky place to leave things everybody, but we have just been so wonderfully enjoying talking to our audience, the podcast, Super Friends. Audience, let's go around, and we'll say goodbye to our dear listeners, our dear audience, and we'll start with the eminently crushable Johnny podcast. I

Johnny Podcasts  1:04:44  
wish more people had crushes on me, but apparently, thank you guys for tuning in. Please follow the podcast. Subscribe on YouTube, follow on Spotify, follow on Apple podcast, follow all four of us, including jag on social media. Media X is probably the best place to do it. DM him. Ask him how Disneyland was, and thank you for tuning in.

Catherine O'Brien  1:05:05  
And before we go on to the next person, Johnny, you handing out candy, lights off or a bowl of candy on your porch.

Johnny Podcasts  1:05:12  
I'm gonna be sitting in a deer blind on Halloween. So

Catherine O'Brien  1:05:16  
we'll just say lights off the above lights off at your house, Matt,

Matt Cundill  1:05:20  
so I'm gonna have a smart bulb, two smart bulbs that are gonna flicker orange, and they've also got settings such as Red Rum. So yeah, scary we're gonna have it's we're gonna be the scariest house on the block. Matt Cundill, sound off, media company, Winnipeg, Manitoba, Canada.

David Yas  1:05:44  
David Yaz pod 617, dot com in Boston. I live in an apartment complex. I don't think there are trick or treaters, but I've already been to a Halloween party where my son dressed up as Woody and I dressed up as bite. Buzz. Lightyear. Oh, To infinity and beyond. Thank you.

Catherine O'Brien  1:06:00  
We need pictures of that. And I'm Catherine O'Brien in Baton Rouge, Louisiana. Come over and see me on Twitter. Hello, Catherine O and I think that we're gonna be handing out candy. Thanks for joining us, everybody, and we look forward to seeing you the next time with the podcast. Super Friends.

Sarah Burke (Voiceover)  1:06:16  
Thanks for listening to the podcast. Super Friends, for a transcript of the show, or to connect with the Super Friends. Go to the show notes of this episode, or go to sound off dot network you.