Oct. 1, 2024

International Podcast Day: Play Me Something Good

The Podcast Superfriends discussed the significance of International Podcast Day and shared best practices in podcasting.

David Yas highlighted the "Three Up, Three Down" segment from the Base Path Podcast, which engages guests in fun baseball-related questions.

Johnny Podcasts shared insights on improving podcast engagement by shortening ad intros and using interactive elements.

Matt Cundill highlighted a clip from the New Media Show featuring Adam Curry who says the opportunity in Podcasting is going to be local...

Catherine O'Brien emphasized the value of localized content, citing the "Living Love It" podcast featuring Mary Louise Kelly. The group also discussed the potential of hyper-local podcasts and the importance of regular self-evaluation to improve hosting skills.

A Transcript and video of this episode can be found on our network page.

Check out more from the Superfriends below:

Johnny - Straight Up Podcasts

David - Boston Podcast Network

Jon - JAG In Detroit Podcasts

Catherine - Branch Out Programs

Matt- The Soundoff Podcast Network

Transcript

Sarah Burke (Voiceover)  0:02  
Music. Welcome to the podcast, Super Friends, five podcast producers from across North America get together to discuss podcasting.

Matt Cundill  0:12  
So it's international podcast day today, and we're just gonna go around the table. Welcome the podcast, Super Friends. We will start, I guess we'll go like will go clockwise, which would mean you're going to start to introduce yourself, Catherine.

Catherine O'Brien  0:24  
I cannot believe I didn't even think to wear my podcast or shirt, although I will share my international podcast day tip, and that is tomorrow, the ornaments and the candy half off. That's the best part of international podcast day. My name is Catherine O'Brien. Branch out programs. I'm glad to be here. Happy International podcast Day, everybody.

Johnny Podcasts  0:43  
Happy International podcast day, I'm Johnny. Podcast so the last name lines up with the International Day. Stoked about it.

David Yas  0:52  
David Yaz in Boston, pod 617, dot com, the Boston Podcast Network. Happy podcast Day, everybody. And to the nation. You're You're welcome for the long weekend. I take it. Everybody took the day off podcasting. That's right.

Jon Gay  1:06  
I'm John Gay from jag in Detroit. Podcast. I do not have a podcast joke, but I'm happy to contribute today.

Matt Cundill  1:13  
So what is international podcast day? It was started back in 2014 and is just listed as an international celebration of power of the power of podcasts. And so we've got both things. We've all working and functioning in podcasts. And we're International, because somebody is here from Canada, and the rest of you are from the States. So we've made it an international,

Catherine O'Brien  1:35  
really international. It's

Jon Gay  1:36  
an international incident. Thanks to you,

Matt Cundill  1:41  
Matt, does anybody actually find a way to celebrate anything involving international podcast day, or do we just show up for work and just do what we've always done? Yeah,

Catherine O'Brien  1:51  
I've saved my most difficult editing project for today. How does

Matt Cundill  1:55  
that and of course, aside from what we're doing here, it just seemed to make sense to be able to get together on this international podcast day to to do this, but we did come prepared today, and we were going to talk about a few things. And who was the one who tabled the idea, I think, was you, David, right? Who tabled the idea about, about, you know, what can we talk about that's good about podcasting that's been done in the last 365, days? So just give me a little background, David on why you chose that, why we're going to talk about

David Yas  2:21  
this today. I was drunk at the time. In fairness, no, I was not so best practices, I mean it for whatever seminars and conferences and things like that we have been to over the years, my favorite part is always, what am I going to come away with? That's some, just some good tips that I can maybe use for my podcast or my business or whatever it is. And so I thought, can we pick seize certain moments in podcasts where somebody just got it right, or it's like, I like the way they do that? You know, I'm going to copy that, because that's what it's all about. We should be sharing best practices, whether they be ways to jazz up things we have already, whether they're just, you know, interview techniques or anything else. We did this once before, and I thought it was terrific. So there's nothing like running back an idea a second time.

Matt Cundill  3:14  
So we're going for some oh wow moments here, right?

Jon Gay  3:18  
That's the sensor version

Johnny Podcasts  3:21  
us, because we're like, Look at, look at how we improve this podcast, or look at this little minute thing with everybody else. It's like, I never would have, never would have noticed in a million years, until you find out. But it's valuable, because if this the things that we pick up on, you know that it's going to make your podcast all the better. So

Matt Cundill  3:39  
okay, I guess we'll start with with David. David, you've got two clips that you've submitted here, but I want to start with, Well, which one do you want to do?

David Yas  3:48  
Doesn't matter. You can do the first one I submitted the three up, three down that one. Yeah.

Matt Cundill  3:52  
Okay, so give me a little background quickly here, because when I played the clip, the first time I heard your voice, this is something that you're a part of, right?

David Yas  4:00  
Yeah. So I'm not the host of the podcast, but I do produce it, and I play a small role in the recording of it, but it is the podcast. It is called the base path podcast. Is podcast of the New England baseball journal. So you can imagine what it's about. But the host, who's terrific, Dan Gutten plan, is also the editor of the paper. He the magazine. He interviewed. He tends to interview local coaches, local star baseball players. It's largely about amateur baseball, so a lot of college and stuff like that. But, you know, we were looking for something to kind of jazz up the show or put a button on it, and so I created a segment called three up, three down, where I have three questions about baseball, and each the guest and the host have to answer it. And I guess that's enough of a setup. Let's do it.

Unknown Speaker  4:50  
Three up, three down.

David Yas  4:54  
Three up, three down. Is the segment where we toss out three questions to these unprepared panelists. And see what they think about the great sport of baseball. Major League Baseball, of course, has a schedule of 162 games. You just came off a season where you were there for all 162 and the questions always loomed in my mind, till we really need 162 games to decide what the best team is.

Clip  5:19  
I have a strong opinion about this, and it is that professional baseball is about player development. Professional baseball players are seen in terms of value, and everything you do is about developing them so that their value can increase, okay, 162 games at the big league level and 142 or 144 or 45 but they play at the minor league level is not conducive to player development. How so? It is a grind. It induces burnout. These guys are exhausted, especially at the minor league level. Dan

David Yas  5:55  
your thoughts 162 too much? Or do you relish every one of them? Well,

Speaker 2  5:59  
I'm going to defer to kg on this one, because he's been through it. They've been through the grind. So I'll take his word for it that it's too much. But one of the things I used to love about baseball was just, you know, these historic numbers, the 61 home runs, and, you know, 406, batting averages, stuff that was all kind of centered around that 162 game season. Maybe if there was one good thing to come out of the steroid era. It's that, you know, those numbers became less important. Maybe it is. There is an appetite for kind of shortening the season, and you know, because those records aren't as much of a big part of the baseball lore anymore. So well

David Yas  6:34  
done to both of you on three up, three down. I'm going to see what I can do. You both. Ricky Henderson bobblehead doll. So first of all, if you were, if we were truly editing that video professionally, it would not have looked like that. Because, I mean, I would have given myself a camera, but it's mainly an audio creature, the thing. But so, you know, this is, this is simple. This is not rocket science, but it gets them. It gets both the guest and the host kind of out of out of their normal track to answer things they almost always love it because it's just fun questions about baseball. Sometimes I get silly with it and say, you know, if you had to have one of the presidents of the United States in their top athletic forum on your baseball team, which one would you pick? Taft. Taft, partly, he could go long. I bet he would hit a few dingers, but not gonna get her on the basis too quickly anyway. So, so that's, I don't know if you guys have thoughts on that. It's, it's a simple way to add something, a sort of button to your podcast. And it's, it's always kind of cool to ask a question of the guests that maybe they didn't expect they were gonna get and see what they say.

Matt Cundill  7:45  
Jag is baseball popular in that part of the

Jon Gay  7:49  
world. You're asking me, for all of the sinners and viewers who don't know that I am a native Bostonian and grew up in Dave's neck of the woods, we will not discuss the 2024 Boston Red Sox. However, what I was gonna say, since you threw it to me, Matt, and I'm probably taking the words out of your mouth here is something we talk a lot about in the radio world, is benchmarks, having a set expectation of a certain topic question, you know, whether that's the old school war, the roses, second date updated a morning show, but in this case, it's that three up, three down segment, and the feature itself works, and the fact that it's something that regular listeners can expect and they're sort of in on the joke, because not the joke, and it's not joke, but they're in on the on the topic of, hey, this is something that we do, and our list of regular listeners know this is coming. I like having that stamped as a benchmark in the podcast. Yeah,

Matt Cundill  8:34  
I'll just add very briefly that David set it up well, because he called it three questions, said three up, three down, which is the name of it, but then defined it by saying that it's going to be three questions for unprepared panelists. Obviously,

Catherine O'Brien  8:49  
yeah. And the last thing I'll throw in is even from like speaking, public speaking, or giving speeches, it's any kind of segment gives you a little bit of a structure, which gives you a little bit of an architecture to your show. So it's great to have something that you're looking forward to. It's great to come off of something, especially if it's in a different flavor of the rest of the podcast. So you have a little bit of a I'm guessing, it's like an irreverent vibe for these questions, and especially like the guest on that to maybe to break him out of what you would normally expect to hear from him in his normal style, that's always something to that's, you know, a great boon to the audience as well. And

Matt Cundill  9:26  
just before we go to Johnny, I just had this moment where it was like, Twisted Sister. Is that a Twisted Sister pin on your uniform? And I'm looking at Johnny. Is that a Blue Yeti on our podcast?

Johnny Podcasts  9:40  
You guys would be I actually here, because so many people that I come across on Riverside that are guests that show up, I want to say 35 40% of the time I see Yeti X nano on the microphone. So it's easier just to have this here and then say, Hey, do you see this logo right here? Turn this towards your ah. Yeah, see how it's mounted on the desk like this. That means anytime you hit the desk, there's going to be sounds that pop up here. Oh, I can't hear you very much. There's a game knob right here. Once you turn that up a little bit. So it is, it is a it is a relic in the past. However, lots of people use it. The audio is fine, but surprisingly, you know, it's still the one that people use. That's a great

Jon Gay  10:20  
investment, John, to be able to display in real time and say, Hey, this is what you got. This is what you do with it to not sound terrible. I

Johnny Podcasts  10:27  
got mics on mics on mics. If you've watched the show before, you've seen my various props. I'm always bringing these things up.

Jon Gay  10:32  
I just bought an ATR 20 100x

Johnny Podcasts  10:34  
there you go. The last thing I was going to add, Dave is, I think this is a really good kind of lean into something that could further engagement with the audience, is having them submit these three up, three down questions. So maybe they don't necessarily, it doesn't sound like they necessarily have to be guest specific. They could just be like, like you said, Who would you? Who would your favorite president at your at their athletic peak be, you know, on your be your starting pitcher, or whatever. Just having them submit as many questions. I think that's a good way to get people involved too.

Speaker 3  11:04  
That's a great tip. We should do that. We will, all right, we'll

Matt Cundill  11:08  
move to another clip. Which clip Shall we move to? Who wants to step forward?

Johnny Podcasts  11:12  
We can do mine.

Matt Cundill  11:14  
Okay? We will do yours. And for edification, we're gonna do you suggested the video and playing the first two minutes of

Johnny Podcasts  11:21  
it. So we'll do, we will do the the long video, just the first couple minutes, and then we'll do the short video, which is only about a minute. So background on this, this is something that we changed on this show over the past year. So I think we bring this up a lot on this show, is, why are people, why are we always stacking our ads at the front of the show? It's gonna kill retention on the show. People are going to skip right through it. People don't care if anything for new listeners is going to turn them off. They're going to go, when does this actual show even start? So this show is called the car dealership guy Podcast. I'm the producer on this show. You won't hear my voice at all. I don't create in the first one. You'll see I created this entire video for the first one. Thank God the show has grown so much that they've hired a video person. I am simply just the full Podcast Producer on the back end. I'm putting it all together after it's all done. So the first video that we're gonna watch is how we used to do our intros, where you'll see all the ads in the front, and you'll feel how it kind of just drags on, and then you will see the new version that we're using now to increase viewer retention, specifically on YouTube, where it is much more condensed.

Speaker 4  12:23  
We see in our data that affordability is the number one issue facing consumers. The price of vehicles is also grown astronomically. So you've got higher cost goods, higher interest rates, but yet, you're also seeing a pretty healthy market right now, consumers have shown us they're not saving for the future. They're more living in the present moment, and they're still spending on vehicles taking vacations, and this has been a strange time in the economy, for sure.

Speaker 2  12:58  
What's up? Everyone? This is car dealership guy. You're listening to the car dealership guide podcast, which is my effort to give you access to the most unbiased and transparent insights into the car market. Let's get into today's episode. Alex Vetter, CEO of cars commerce, a technology company that's empowering dealerships with the tools to simplify everything about car buying and selling. You may be wondering, is cars commerce related to cars.com the short answer is yes. I asked Alex to bow down the episode, and he explained exactly why they recently rebranded into cars commerce. In this conversation, we discussed how car buying is evolving, how Alex acquires other companies, and what he looks for in founders, solving for the software fatigue epidemic, the future of the dealership, showroom predictions for the car market, and is online car sales here to stay, or will it go away? But before we get into the show, I'd like to thank cars commerce for coming on as a guest and also sponsoring this episode. I talk a lot on this podcast about how complicated, disconnected our industry can be with so many different moving parts. So as a cars.com and dealer inspire customer myself of many years, I was excited to hear Alex Vetter announce his team's vision to simplify dealership technology as cars commerce. If you missed it, they've been connecting the most valuable audience, from their cars.com marketplace, with innovative technology and media solutions such as dealer inspire, Accu trade and their newly formed cars commerce media network. So now this platform means you can work with one partner to advertise to consumers you know are in the market, guide them through a seamless customer experience from online to in store and quickly build a differentiated reputation in your market. Simple. That's what we need to improve the customer experience and future proof local retailers. Go to carscommerce, dot inc, or visit the link in the show notes below to see how you can simplify your business and grow profitability.

Johnny Podcasts  14:38  
So there you see, there's the full AD. You can tell that there's a very long clip at the beginning, a very long description of what's discussed in the episode, a very long description of the guest's background, and then a very long ad in there. By the end, you're kind of like, Is there even a conversation coming up? And so all of this data and feedback from the audience comes together, and you'll see now what is the more condensed? Version of how we kick off an episode of the podcast.

Speaker 5  15:02  
I tell the sales staff, I tell all our employees, you have a unique platform. You are in and of yourself, the way that you influence the people around you, it's all unique to yourself, and we need to use that. You need to use that for your business, the sales side of the car business. I've always thought that the advertising that the dealership does, it helps sell the first car, then a good experience with a good salesman, you sell cars 23456, and seven, eight. And so I think social media does that, but it's an amplifier.

Speaker 2  15:28  
Today, I'm excited to speak with Ryan roorman, CEO of roorman Auto Group, and third generation owner of the 23 store Midwest outfit, who turned his traditional dealer group into a Tiktok, famous powerhouse. We discuss how he's tackling dealership marketing and leveraging data to sell more cars and improve the car shopping experience. A big thank you to our sponsors for making today's episode possible, cars commerce, TransUnion and CDK global. And now let's get into the show. And then, obviously,

Johnny Podcasts  15:56  
the episode would start there, and then a couple notes on that one. Specifically, we had to piece together some audio on the back end because our host was on vacation, so you'll hear that kind of jump between the sponsor notes, but you'll see there, there's captions now there's a bunch of movement happening on the video side, versus just the talking head with the voice kind of waves happening in the background. We've pivoted away from all of that. It's a lot more interactive for the audience, because they're gearing more towards YouTube. But you can see you got all that information condensed down in a much quicker time period, and you're still getting the same amount of info, and we're getting to the episode faster.

Matt Cundill  16:34  
Whose idea was this to shorten everything,

Johnny Podcasts  16:37  
collaboration, everybody's mostly it was the it was the audience feedback. The audience was saying, like, well, actually not, not even necessarily, the audience saying it. It was showing it in the analytics. People were dropping off really quickly in the beginning of the episode. So it starts off, you know, 100% of people are watching, and then it, drop, drop, drop. And then, as you've shortened it, that number stays much higher because people are more engaged again, the visual flashing, changing of images, a lot of that has really paid off, and it helps. It's helpful on the audio side as well. Obviously, the audio side is much more dominant than the video side in terms of numbers. So getting to the episode faster without having the person who's listening, because they're probably driving doing chores, they're away from their phone. They don't have to stop what they're doing to skip through two minutes of ads, they can know that within a minute they're going to get into the episode. Then the sponsors are knowing our name is still hitting the audience's ears, and then we're pulling those full 32nd ads, and we're putting those displays throughout the episode. So there's a mid roll, a near mid roll, and then a post roll.

David Yas  17:41  
It's like, it's like, night and day. I might have spaced out when you're setting up the clip, but because I didn't realize you were showing us before and after and as I'm watching the first the first one, I was, first of all, the graphics are terrific. And I want to know what app is there? An app you use to make the cartoon guy talk?

Johnny Podcasts  17:58  
That was a, oh, no, I didn't even do that. That was the producer before me. So he created all of that. And when I got, you know, hired to come onto the show, I was like, by the way, I can't do any of that. So that was, that was a stock intro of introducing, okay, yours is the second one. The, no, I don't have, I put together the entirety of the second one. What I was responsible for on the first one was pulling the pulling the front clip, putting the ads together, and then creating that wave form thing, and then, obviously all the audio, like, just take credit for

David Yas  18:32  
all of it. It could anyways, it's night and day. It was as I'm watching that for us. And I was, like, about two thirds into it. I'm like, I would have, I would have switched off. Or we live in a skip intro culture now, right? Everybody expects the ability to skip through and I wonder if there's going to be backlash at some point, because a lot of great pods I listen to have three minutes of ads at the beginning of the show, and I just do people not know how to use the skip forward button. I mean, anyway, but with the second one, I wouldn't have used it because it it, it really, it mixed up the variety of images and everything. It moved fast, and it set the episode up nicely as so kudos.

Catherine O'Brien  19:17  
And I know Johnny, you and I have talked offline about just the fact that we've noticed in podcasts that we are fans of, is that the cold open is becoming more and more popular. So I know some very prominent podcasts that have huge, very dedicated audiences, they're just going straight into the good stuff right away. And they're, they're foregoing a lot of the just the intro, intro, intro. That's that's falling off, that people are getting to the content right away. And I have to say, I find it to be very it, because you get you get your their they get their hooks into you. And so I'm willing to stay through those ads that come down and as mid rolls, or pre mid, mid rolls, whatever, if you're getting to the good stuff. Right away. So I personally see that as the way a lot of podcasts are going,

Matt Cundill  20:05  
I concur pre mid rolls are more powerful than just sort of coming out of the gate with something, you know, unlike radio, where they have data immediately to show that something went too long, or the ad break is, you know, or the bit is long and boring, and people drop off, they have that data, and you don't get it. And if you're still doing the same thing that you were doing a year ago, and you're not paying attention to your analytics, and you're finding your downloads are flat. This is why your downloads are flat or dropping is because you have not evolved the show forward with a fresh approach. Can you make it shorter? I know if, for instance, I've got a clip coming up that I'm going to play, and it was, I think I could have gone three minutes, but I managed to get everything I needed down and cut it into about a minute and a half. And I was talking with Tony Garcia from now networks, which is the home of the Bob and cherry show and a bunch of other radio syndication, and I said, you know, my promo is 37 seconds. And Tony's a former program director from radio, and turned to me and said, If you can make it 37 you can make it 30. And if you can make it 30, you can make it 27 so whatever you think that you're doing that is yay long, you can make it shorter.

Jon Gay  21:22  
Uh, adage of it.

Johnny Podcasts  21:25  
But I wonder if we'll eventually get to a point where we just ditch those intros all together, and it's literally just starting with the conversation, and then, you know, two minutes in, it's just a quick cut to, by the way, this episode is brought to you by X, Y and Z company. And then we're hitting the near mid roll, the mid roll, and then the post roll to where it's just but I agree with the hook, because I think I look at that intro and I wonder if that alone, that whole intro, could just be a tick tock or a short to promote the episode and then have the actual episode just be the conversation. But again, you know, with with these business podcasts like this, the audience is going to want some background on who this is. Not every person that we're bringing on is this super well known name where everybody knows who they are. There has to be some kind of setup.

David Yas  22:08  
Well, some people do what you just described. Was it you John or you Catherine? Not so much a cold open. But there are these rolling opens where it's like, oh, you hear people chatting. Oh, yeah. Got here about 330 Yeah, whatever. Yeah. So how you doing today? Good. And then the guests sometimes will say, Are we recording? And the host says, Yeah, this is the show. And so it's a little inelegant, but it pulls you in, like, when you hit the when you hit the podcast, you're like, did I just jump in in the middle or something? And it might be a moment of confusion, but that is another way of getting you into the

Catherine O'Brien  22:47  
conversation. Can you indulge me? A quick sidebar, a tangential sidebar to this, to Johnny's samples here. One thing that popped out to me is that these cars Commerce has a media network now. So this is, this is telling me that a big, you know, that was one of the things that was promoted in the longer the video that you played at the beginning, the first one that we watched. So that's telling me that this is a car company that's understanding the value of having their own media network that is putting out, not just social media content, I'm guessing, but sponsoring this show probably going to be rolling out other things so that for the branded content world, that seems like a plus sign, a positive indicator. You

Matt Cundill  23:31  
know, Catherine, you sound like somebody who just listened to the episode with Steve Pratt.

Catherine O'Brien  23:35  
I know I learned I paid attention. Aren't you proud of me? Matt, yeah,

Matt Cundill  23:40  
so. Shameless plug. Steve Pratt, who was at Pacific content and did branded podcast, discovered that there were companies like car like cars commerce, that were getting in and creating their own media companies with inside their own companies, which is how he came up with branded podcasts, which is how we're all here today, doing what we do, right? I'll throw in one more thing just about, about the pre you called it a pre mid roll Catherine, which I really like, and the value of it. And David, you already pointed out, oh, I think we're going to get away from this. Or Johnny, we're going to get away from this conversation, or from the ads at the very beginning. I think we may already be there. So quick idea for anybody who has a show and you want to do two mid rolls, make the first one yours, where your voice as the host, as the brand, comes on for a call to action. Go ahead and make the second one a programmatic one, if, if you want. It's pretty neat, right? Because the attention if you get a programmatic spot right off the top, it's like, oh, look ads. Forward, forward. But if you get the host talking right away, the engagement is there. So any call to action is going to be

Jon Gay  24:45  
quite valid. Your radio side is showing that. Start the ad break with the live read,

Matt Cundill  24:51  
yeah, but I just remembered it last week and thought I'll start doing it now again. The

Sarah Burke (Voiceover)  24:59  
point. Podcast. Super Friends support podcasting 2.0 so feel free to send us a boost if you're listening on a new podcast app, find your new app now at podcasting two.org/apps

Matt Cundill  25:11  
which I guess segues into the clip I'm bringing, because I think this is what gets said here. So I'm going to bring a piece of the new media show. This is a podcast hosted by Todd Cochran and Rob Greenlee, and they had Adam curry on their show last week. And get, yeah, it was a very, very good get. So Adam curry is the podfather one time, MTV VJ back at the beginning, always innovating,

Jon Gay  25:41  
just so Johnny knows MTV played videos at one point in time. Is

Johnny Podcasts  25:44  
that what that was? I thought it was just a channel for Jersey Shore that's more than the hills

Matt Cundill  25:54  
at minute 20, and he repeated this sort of theme throughout. And he sort of talked a little bit about what podcasting's future could be, or at least what the opportunity is right now in podcasting. And so this is from the new media show from last week. Clip runs two minutes, and it is worth taking notes.

Speaker 6  26:10  
What I feel right now is the big opportunity, which I'm actually working on myself, local markets. They've been completely ignored by radio, even z1 100 in New York, where I worked for many years. You know, it's Elvis Duran in the morning, but he's in 15 markets. And, yeah, you'll hear a, you know, a localized z1 100 New York jingle. But that doesn't mean that he's really he's doing, he has to do more generalized stuff. Well, I mean, New York does still have some New York newspapers, but even they cater more now towards the entire country or the entire world, like the New York Post and The New York Times certainly is really no longer a local New York newspaper. Facebook has sucked up all the local advertising from any type of publication in any local market. So I feel that at this point, there's a tremendous opportunity to create podcasts based upon very hyper local geographical location. In fact, I'm going to be doing one for Fredericksburg right here is 11 and a half 1000 people. There's a lot of interesting people here. There's certainly a lot of money in Fredericksburg. And we have one newspaper that comes out once a week, and it's very politically slanted, and people, they have no local voice. It's such an obvious hole in the market, you could turn a 747, around in it. So, and that's globally every that's what radio used to do. Radio was local. You know, that's the opportunity I see, and I'm pretty sure that that's going to happen, that I think we'll see in the next couple of years, we'll see many hyper localized podcasts that will be thriving because local communities will support it. So, you know, it seems like we can get back to that. And that's that's a big opportunity. Nothing is new. It's all been done before. It's just a cycle, and we're coming around

Johnny Podcasts  28:08  
here, you have it. That was a great clip.

Jon Gay  28:09  
Yeah, it really was.

Johnny Podcasts  28:12  
It's, it's something really similar to what we talk about a lot in this show, which is, there's the riches and the niches, but we don't necessarily talk about it to a local geographical area. We talk about it a local topic, or industry or business or something like that that can be spread out over the country. However, I think it's a huge I totally agree with Adam. A huge hole that can be filled is making the Fort Worth. Podcast, the whatever neighborhood David is in in Boston. Podcast like that. There's such an opportunity for that, and for people listening, you can do that very easily. The one thing I wonder about is it's a huge time commitment, because you want it to be on par with something like a newspaper, which would be daily. So you're talking about a daily show, daily guests. That's a huge content calendar that you have to fill, which means less time for high end production, probably a lot less editing. It's going to be kind of just hit record, get it done, put it out, type of thing, very minimal post production sound design, unless you're running it like a radio station, which is probably what Jack was going to say. But yeah, I think ultimately it's a it's a great idea.

Jon Gay  29:19  
Let me push back on you there, Johnny, I don't think it has to be a daily show. It could be a weekly show where you, you know, almost like, you know, think about like, you know, local public access television back in the day, where they would have maybe the round table with the town Councilman or the Newsmaker of the week or whatever it is. But I feel like it could be once a week, or, you know, twice a month, or whatever it is. And I feel like you could make it a really well produced show. You may not have enough content in small town, USA or Canada to do a show every day, but I bet you could do something at least once a week, and if it became appointment listening for the residents of your town, it could really take off.

Johnny Podcasts  29:55  
I agree with jag Iverson my point.

Catherine O'Brien  29:59  
Well. And also, like, think about the different types of communities. So I thinking about, you know, I live in Baton Rouge, Louisiana. We have festival seasons, so the fall becomes a time when we're having a lot of events. We go right into Mardi Gras season, and then things taper off in the summer, because we're all dying from the heat. So you can follow the seasonal rhythms of that actual community. And it also kind of shows that you know a little bit about you're you're on the inside when you're tracking the things that are going on in the community.

Matt Cundill  30:29  
Does anybody actually do anything local or have a podcast that is local? Jag seems like

Johnny Podcasts  30:35  
that's that's up. Jags

Jon Gay  30:36  
semi local. So I do a podcast for one of the local Chambers of Commerce here in suburban Detroit, the town of Royal Oak. So I'm as a member of the Royal Oak Chamber of Commerce. We interview two chambers every month. We release it bi weekly. It's just a 20 minute podcast where we learn about the person and their business and the Chamber markets. That podcast the members of hey, get to know this new chamber member they own, you know, a barber shop, a food, restaurant, whatever it is, and it's a good way to connect with folks. It's a great it's a great selling point for the membership coordinator. When someone's thinking about joining the chamber, and they come talk to her, she says, Well, you know, come on, and I'll give you John's email, and we'll get on this podcast, and you can introduce yourself to the whole community. So I see value in that as well.

David Yas  31:19  
I do have a show called The Boston podcast, which is kind of on semi hiatus, but it's and for a while it was a daily podcast, five days a week, and it was decent, but it was Just a little too ambitious. It's tough. Yeah, it's it's a grind to try to get something up, and then if you're stuck for a guest, sometimes you try to recycle or repackage something. So I'm delighted to hear that there's a movement towards this, because I always thought it made sense. That was my original vision when I started the Boston Podcast Network. But it's, it's tricky, because you also, you know, we don't want to limit ourselves, necessarily. If someone comes to us from outside of market, wants to produce it, technology allows us to do that, and technology allows podcasts to be national hits, and not just local hits, but, but, man, there's, there's like, I mean, I don't know what the best Boston podcast is. It's not necessarily the Boston podcast,

Jon Gay  32:25  
yeah, because you called that, you can't plug fast 10s now this side of the table, dang it.

Catherine O'Brien  32:29  
Chag, I was gonna, I was gonna had a great setup, as we said, we still got that. David, where do you where do you put your passions? Now,

David Yas  32:38  
just for the record, you guys brought up the fact that I have a podcast called

Unknown Speaker  32:45  
machine that

Jon Gay  32:47  
I do enjoy, and that is a benchmark of this show, Dave's plug of past tense podcast, yes,

Catherine O'Brien  32:54  
our raving fans are waiting for the reference. I mean, come on,

Jon Gay  32:59  
they had minute 35 in the pool. Ultimately, I'm

Johnny Podcasts  33:02  
glad that Adam has found something like that to be passionate about, like he's going to do the Fred restored podcast, because Matt Cundill, you probably know more, but it seems like podcasting 2.0 has kind of fallen off and hasn't really taken the leap that Adam was hoping it was going to be.

Matt Cundill  33:19  
I think that's about right? I don't it's just hard to get Apple and Spotify to jump on board. They are starting to include things, but they're not including it for the betterment of podcasts, and they're doing it probably for their own, you know, legal parts. That's why transcriptions are beginning to show up. I think the one thing I would love to see in apps is a geo local tag of some sort to say this podcast serves Boston, this podcast serves Detroit, this podcast serves Baton Rouge. I mean, what if I could go in and search all the podcasts for Dallas Fort Worth, or just Fort Worth, or just Dallas? I mean, YouTube has it, wow. Well, there you go, right? And, I mean, we can put the tag in, but, you know, are the apps going to be able to pick that up? I think, I think, you know, the other, the other tag I would really like is live. So this podcast right now, we're doing it live. It would be nice if on some apps that showed up. Hey, these people are live right now you can listen to it, yeah.

Catherine O'Brien  34:17  
And can we just give props to rob Greenlee for he has for years been really just being a great advocate and ambassador for the idea of local podcasting. In fact, I was on a panel that he hosted and moderated in Podcast Movement way, way back in the day talking about local podcasting. So he has been stalwart on just saying this is a great opportunity, pointing out the opportunity for years and years and years. I'll

Matt Cundill  34:42  
share this one. I think I accidentally shared it over over jag when he was talking earlier on. And this is City cast, which is appears in a number of cities across America. And it's smart daily local news, podcasts and newsletters to make you a more curious citizen. I don't know if this is a form of citizen. Journalism, or if just, you know, it's journalism overall, but it's in all the kitschy cities like Boise and Austin.

Johnny Podcasts  35:07  
It reminds me of the locked on series, where they have the locked on insert sports teams. Have you guys heard of that

Matt Cundill  35:13  
absolutely locked

Jon Gay  35:13  
on was a major, major sponsor of Podcast Movement this year, Johnny and they have become such a player in the space by employing a, you know, a podcaster for all four major sports, every single team, and they're

Johnny Podcasts  35:27  
every single game, yeah? And they're, I think they're daily shows. It's amazing. Even in

Jon Gay  35:31  
the off season, it's, it's at least five days a week, 52 weeks a year. It's incredible they've done, yeah,

Johnny Podcasts  35:37  
wow. Well, hopefully city cast can be the next locked on, because I think that's a fantastic idea, especially to give the sort of the distribution, because a lot of people like, I know, just in my time doing this in Fort Worth, I've come across at least three or four shows that where they wanted to do sort of, like the what's happening in Fort Worth kind of show, and each of them would take a sort of a different angle. But it's hard, it's really hard to grow an audience in a city specific area. So hopefully something like city cast can help people sort of get the eyeballs on there as they get going.

Catherine O'Brien  36:14  
Let's at the Evergreen comment is, it's hard to build an audience full stop. That's

Johnny Podcasts  36:18  
yeah, yeah.

Matt Cundill  36:22  
My, my plug down at the bottom of the screen there.

Johnny Podcasts  36:26  
Dave doesn't that. Who plugs their own show? You can't, you can't plug your show.

Catherine O'Brien  36:31  
I already, yeah, Matt's, Matt's a tagline. Mine is a loving, loving counterpoint. David gets the top 10, and then Matt always has already interviewed them some extenuated time ago.

Matt Cundill  36:45  
Yeah, completely to stick the graphic on the screen is useless for the for our podcast audience listening who I put up a graphic saying Brian Goldmark from locked on appeared on the sound off podcast last year, and he did give away a lot of the secret sauce to how it's all done. So they will contract out their creators. So the Packers, there's one packers podcast, there's one cowboys, one Winnipeg Jets, one whatever sports team, and they are required to do a piece of content five days a week and put it in, and then they fill it up with our favorite, which are mid rolls and the ads. And it's really it's competition against sports radio in your local market. So at some point, you know, a state, a sports station in Boston at 98 five is going to stop talking about the Patriots. They're going to talk about the Red Sox, but I want to listen to the Patriots. I want to talk about the Patriots. Nobody does this. I don't know why. Nobody wants to talk about the Patriots right

Johnny Podcasts  37:37  
now, but Well, anyhow, that also moves a lot with the times too. Because, I mean, I see all of these cringe Instagram posts of you got one guy wearing a Dodgers baseball hat, but he's also wearing a red sock, or he's wearing a Patriots football jersey. So you have these sort of transplants all over the place, where they might live in Boston, but they're Dodgers fans, but then they follow the Celtics, and then so they don't care about listening to the Patriots. They want to just get their teams fixed being in that area, and then that expands across the country as well, for people that leave those markets as well, and

Matt Cundill  38:07  
they want to listen when they want, which can't do on the radio. Yeah. Okay. Catherine, yes, sir, you want to set us up here.

Catherine O'Brien  38:17  
I sure do well. And it's, it is sort of a nice segue talking about local because we do have a very localized audience for the next show that I'm going to be talking about, and that is living love it. And it is the podcast of from the chief engagement officer at the Lovett school in Atlanta, Georgia. And we the color that I have brought features love it, the Lovett School alum, Mary Louise Kelly. And if you recognize that name, it's because she is the host of NPRs, all things considered, the afternoon newscast. She graduated. She went all the way through Levitt, from kindergarten all the way through high school, and we got to talk to her on the living Levitt podcast. And I want to talk about the opportunity. So this is a show that is talking to the current families of the Lovett school. But what we found is that so many people are that are prospective families or prospective employees of the Lovett school, people who are considering sending their kids to love it. They are, in turn, listening to the podcast. So this was a great chance to feature an alum and get some really high quality discussion as well. So if you're not going to hear my voice, it's going to be host Jessica Sant talking to Mary Louise Kelly,

Speaker 7  39:24  
you've interviewed some of the most powerful people on the planet, and I think it'd be really interesting to hear how you prepare for those conversations, and what insight you can offer to kids about preparation in General, what

Speaker 8  39:39  
that looks like if I'm going into a big interview, the preparation, it sounds funny to say, but the preparation has started years in advance. This summer, for example, I sat down with the Secretary of State, Antony Blinken, and he gave me 45 minutes, so it's enough time to go deep on a. Number of things, and the preparation for that is like all the interviews that I've done over years. It's all of the times that I've traveled to the Middle East or Asia or wherever and talk to real people. I think about an interview like that of trying to figure out exactly what it is I want to know exactly how to frame a question to get it what I want to know to be very prepared with pushback, is what we call it. But if someone starts to go down their prepared talking points to steer them back to what it is I actually want to know. I try to for a big interview, I've read everything they've said about something, and kept up with the news, obviously, but I'm also trying just to get real voices to put to them. So for example, interviewing the Secretary of State about Russia and Ukraine.

Catherine O'Brien  40:54  
So I really took from this. This was really a moment in the interview that I really just drew upon, because here we have Mary Louise Kelly, who is at one of the top news organizations in the United States. And she was saying that really, all of the big interviews that she's doing is a culmination of years and years of doing smaller interviews, is that now she knows how to go into talking to the Secretary of State, because she's done decades of interviews, and I thought that was such a podcasty kind of approach to her work. Is that when we're doing podcasts, if you're putting out content on a regular basis, all of the things that you're doing for your show, all of the interviews, all the prep work that is preparing you to to be cut, to develop your craft into the kind of podcaster and the kind of interview that to create the kind of show that you want to do, there is a culminating effect to all of these little pieces of the podcast. I also want to just point out that that Mary Louise Kelly is an extremely busy person, an extremely busy professional, and having the podcast provided a sort of a reason for her to talk to the other people of the Lovett school. It gave us a reason to invite her to come and talk to the families. It gave a point of connection for everybody who's in the school. So I just really saw so many wins that only come from podcasting in this particular interview. And I thought this clip really sort of captured something there.

Johnny Podcasts  42:23  
Yeah, I totally agree. And it's stuff that I tell people who are looking to start podcasts all the time. They don't tend to think about, oh, I actually have to become a host. I have to become interesting. I have to become entertaining. And then I'll tell them that I'll be like, you know, you're taking on a part time job here. You're going, you're becoming a content creator, for lack of a better term, and then they'll ask, Well, how do I how do I do that? Well, what they're really asking is, how do I do that? Really well, right away. And I said, the only way that you can do it is by just putting interviews together, recording yourself in front of the mic and getting reps of just talking at first, maybe it's to nobody, and then talking to small interviews, and then I like, like she said in the in the clip, that eventually builds up to the really, really big interview. And there's one other thing I wanted to point out Catherine, it's just how amazing technology is. Because I can imagine from that clip that she was not recording with a microphone, and that you use that is correct, the beautiful technology of AI to save her and to make her actually audible, which is surprising, because someone who works on a new show doesn't have at least, yeah, you'd think a beautiful blue Yeti sitting on their desk

Catherine O'Brien  43:27  
in her in her defense, she was visiting her mom, and she lives in Washington, DC. She was visiting her mom in Atlanta, and she was sitting in a beautiful sunroom that was all tile. Oh no, so I am thankful for the audio that I have, and I tried to bring it to the best the quality that I could. But really this is that's a testament to what she was saying. Is really the compelling part. Thanks for pointing that out. Johnny. Johnny,

Matt Cundill  43:53  
do you have your ear trained to the point where you know when something like Adobe or studio sound has been inflicted upon so my I

Johnny Podcasts  44:01  
like to think that my ears are my best feature. So, yes,

Jon Gay  44:03  
we can't even see them. They're covered by headphones right now.

Matt Cundill  44:08  
You see, I know when it sounds like zoom. I know that was done on Zoom. I'm listening to a podcast with Zoom. Oh, it's the botston Podcast Network. Okay, yeah, I get it

Catherine O'Brien  44:18  
now. Oh,

Matt Cundill  44:19  
my God,

Jon Gay  44:20  
I don't know, but to Johnny and Matt's point. There is, wait,

Matt Cundill  44:23  
I just want to say David. David does tidy it up nicely.

Jon Gay  44:28  
I was gonna say, you there is a certain sound to Adobe studio sound or to descript studio sound. You can that's why I appreciate the folks in the script teaching me You've got to back it off from the normal 100% or so there is, I mean, and it's, it's gonna sound still a heck of a lot better than, I'm sure, what Catherine got, for starters. But again, it goes back to the worse the quality of the audio, the better the content needs to be. And obviously, that's phenomenal content. Talking to somebody like that's people will put up with you. Audio that's not perfect, because the content so good.

Catherine O'Brien  45:02  
Thank you, jag for turning it back to the positive. The content, what, which is why everyone well,

Johnny Podcasts  45:08  
it's a great it's great for the audience to Catherine for the for the love it. Audience too. Because, I mean, we all feel nostalgic about our alma maters, whether it's high school or college. And you know, say one of us makes it big one day, and you get invited to go back on to your to your college or high school podcast. Like, that's a, that's a really great, it's really great for the audience to be like, Oh, wow. I had no idea we had this famous, amazing alumni. And look at how gracious she was to come back and to just join our, our little, you know, our little community that we have in Atlanta. So it's, it's a testament to doing something like that, again, hyper niche.

David Yas  45:44  
If it was a cool clip that you chose for a couple reasons, because good clip, and in like you said, relevant to podcasters, some podcasters might take that the wrong way. And by this, by that, I mean this. What she said was, well, that interview, I had been preparing three years for it, because I've been in and around these circles and read up on this and read up on that. Now, your average podcaster might hear that go, Well, what the heck am I going to do? I'm just starting out, and I'm going to interview this guy that that owns, you know, a car dealership road so but the other way to sort of take that is she, I took it as she's very comfortable and in her knowledge in this whole world, and so she's not going to be wed to a series of questions that she's carefully prepared for this particular purpose this day, and that, I think, is what any podcaster should, should know is, is, you know, Mark Maron, Comedian who's a zillion downloads on his podcast. He said he he learns enough to not be embarrassed when he brings something up with the person. But don't over prepare to the extent that you sound like a robot asking questions. Get comfortable and then be curious. Be curious during the interview, and that will make for a better show. And

Johnny Podcasts  46:59  
don't be afraid to go off script if you are, which is essentially what you're saying, David, like, don't, don't be, don't be afraid to. Just to if something pops into your head, you can ask it, and if it sucks, you can edit it out later.

Matt Cundill  47:08  
And to both your points, anything you can record, you can make better. And then the other thing that I think a lot of people do not do, and I'm thinking of the client you mentioned, Johnny, where, oh, how do I get good now, I think the onus is on the performer to go back and listen to the show and listen to themselves again and again. I mean, listen, I got to a point where it's just like, I took my show and I was like, Okay, I'm done. I can, but I should be listening back to those and doing a self check and listening as you would expect the listener to listen to the show, but so many people do not do that. I don't know what the number. I think it'd be great to get a poll question on that across the industry. And I don't think sounds profitable, or Edison, or anybody's going to be doing that, because it was, seems like a silly question. I'm not sure what's in it for anybody, but I would love to know, do you listen back to your own show to hear how it sounds or sounded

David Yas  48:01  
Yeah, absolutely should. Yeah. And I have some people I work with that rifle I hate the sound of my own voice. No, I don't know. Well, I mean, how you gonna get better the podcast that I appear on, I noticed there are some I look forward to listening back to, and there are others I don't, and I'm like, I'm not gonna listen back to that. So what does that tell me about that one that I don't want to listen back to, that maybe I could be doing something better than that. Better in that podcast. That's

Catherine O'Brien  48:23  
the one you got to be listening back to. And you know, I do love that almost every creative form, whether it's writing, whether it is podcasting, video, live stream. I've heard live streamers say something to this effect, which is, if you're, if you aren't cringing at the early ones, if you're aren't cringing for two or three years ago, then you're, you might be stuck and so that it's, it's kind of a even though none of us want to experience experience the cringe, it is good to have that cringe feeling because it shows you the growth that you've had from that time that you were to where you are now.

Jon Gay  48:56  
I tell clients all the time, yeah, that if I said I don't have a single client that gets episode 10 that likes how episode number one sounded or looked. You want, you

Catherine O'Brien  49:03  
want to bury it, but you did it. That's the thing you want to you, but you did it.

Johnny Podcasts  49:07  
I thought some clients archive their first like, 25 episodes and start with 30 when they started to get good. Yeah, nobody's

David Yas  49:13  
right. Take, take the cringe, because the worse the cringe, the more you're going to want to correct it the next time around. Like, there's no way I'm going to do that again. You know, like

Matt Cundill  49:23  
just by listening to yourself and disliking what you hear is a great way to change what you don't like, and it will start to shape about who you want to become,

Jon Gay  49:29  
everybody who everybody says that I hate the sound of my own voice. Well, you're asking a lot of other people to listen to your voice. You better get used to listening to it yourself.

Matt Cundill  49:39  
Well, I mean, you can just tell, well, you had 150 downloads. So those people didn't hate the sound of your voice. Why are you the only one? Why is that okay? We sit here with I guess we have time for another one. David submitted,

David Yas  49:56  
sure. Really, really simple. It's a podcast. That probably a lot of people have heard, because it's, we're doing a big service for NPR today, but it's NPRs, wait, wait, don't tell me. And it's a podcast that, you know, it's the news Weekly News Quiz podcast, which is kind of what it sounds like, interesting panelists, and my favorite part of the show is when they do the limericks. And there's a lesson here, but they're funny. So Matt, go ahead and roll it, but, but feel free to stop after like, one Limerick or whatever.

Matt Cundill  50:25  
I cut it down, and I thought we would get through to two limericks. Okay, if you want, if you want to cut it, just message me and say, Okay, I'm no, I'm good.

Unknown Speaker  50:32  
I'm done with this. Well, welcome to

Speaker 9  50:34  
the show. Kevin Bill Curtis is going to read you three news related limericks with a last word or phrase missing from each if you can fill in that last word or phrase correctly, and two of the limericks, you will be a winner. You ready? Winner. You

Unknown Speaker  50:43  
ready to play? Yes, sir. All

Unknown Speaker  50:44  
right. Here is your first Limerick

Speaker 3  50:47  
against humans, a grudge I am nursing because of you all my monkey dates worsen. Ape ladies won't swipe for a Todd Chad or Mike. I'm alone because I look like person? Yes, a

Speaker 9  51:03  
person, very good. Wow. A monkey at a zoo in China has been single for 19 years because he looks too much like a person. Because, as any person who's tried to get with a monkey knows, they are just not interested in us. Zookeepers say a monkey's person like faces get females from pairing with him. When you look at the pictures, it's true. He doesn't just look like a person. He looks like a person that hasn't gotten laid in 19 years.

Unknown Speaker  51:28  
Sad monkey. How

Unknown Speaker  51:30  
do they know that's why? Well,

Speaker 9  51:32  
they think that that's obviously the monkey is unsuccessful. They know this, and they think it's because it looks too much like a

Unknown Speaker  51:38  
person. Well, that's just a wild guess.

Unknown Speaker  51:41  
Let me see a picture of this monkey, and we have looked

Speaker 10  51:44  
at it, got like, a tie and a soup coat on. Yeah, I did this. It's just a silly idea, and I'm sure he doesn't look that much like a human. No, he does. I've seen his picture, and he's got it okay, really? Yeah, he looks like what person does he look like?

Unknown Speaker  52:02  
He looks sort of like a small Brad Pitt.

Unknown Speaker  52:07  
Kevin, here is your next Limerick.

Speaker 3  52:09  
The old family card game that you know gets political when red or blue show neutrality warrants some purple or orange. We've made a nonpartisan

Speaker 9  52:21  
Uno. Yes, very good. I've never heard that game and you got it. The new edition of the family card game uno does not include red or blue cards, and Mattel says it's to help families avoid political disagreements. Oh, my heavens. Seriously, mom, draw four again, you're so part of the UNO percent. It's weird, though they don't want to be political, but the game still forces players to learn Spanish. Mattel says the nonpartisan version will bring families together because, quote, without red or blue cards, the focus can stay on the game.

Speaker 10  52:56  
I thought it's so ridiculous. Well, are there families that can't go to the ocean because it's blue, yeah? Or on a beautiful day, they're like, don't look at the sky. We're Republicans. That's absurd. Don't eat that apple. It's red, right? Yeah, exactly. You know what? What? Paula, maybe that monkey is the one who had that uno idea. That's why it's not having sex, dumb idea.

David Yas  53:28  
So always entertaining clip. Paula Poundstone, I think, won the episode there as the panelists. But so why would I bring this up? I mean, not many among us have the ability to have like, three comedians on a panel in this professionally produced podcast. But we can be clever, and we can come up with little segments that get our guests out of their comfort zone and just and God forbid, have some fun, because a lot of times, even if he gets a serious guest, like a politician or an executive, they'll love playing a game. Now, trivia, I think, is kind of a hit or miss kind of thing, if you there's some people that just aren't going to be into like trivia, but this, that Limerick game that they play, is an example of something you can do that no one needs any prep for. And if they're sort of game and their spirit and and what they do on that show is they'll actually give the person hints. So I'm always looking for any kind of device to make things a little bit different. And also, I mean, I don't know about you, as a listener, I want to play along anything the listener, like, gets to play along at home with, you know, it's immediately you're ingraining yourself with that listener, and that listener is like, Oh, all right, come on, give me the next one. What's the next one? I want to know they feel like they're part of the show. Of the show. Yeah, exactly.

Johnny Podcasts  54:45  
I think another, another thing that was an unintentional takeaway from this Dave, was the aspect of the live call in I think, is another way that you can differentiate yourself as a podcast. So it reminded me of this one show that I just found and started listening to. From the Dave Ramsey network is called the Dr John deloney show, or Delaney show, where the entire show is just, I think he's a psychologist, or he's he's something, but he's a certified advice giver. And the whole show is people calling in with these, you know, deep problems that they're having, and he walks them through it, and he helps them kind of work through the problems that they're having in their lives or their marriages, or whatever it might be. And not a lot of shows do that. A lot of the shows that we're seeing now are either the solo person giving their expert thoughts on topic x, or it's interview between person A and person B, and it's just a different way to enter to one you get your guests, or you get your audience to call in people that are fans of the show, again, getting them ingrained and feeling like they're part of the show. And then it's just another way to differentiate yourself from the crowd.

David Yas  55:46  
You brought up a psychotherapist or psychiatrist, and it reminded me of there's a comedian that does a podcast with other comedians, and part of his thing is word association game. He'll have like, maybe just 12 words and say, Okay, let's play. And it's always interesting, because you never know what people are gonna say, you know, like dog, you know, food, or whatever, you know. So that wasn't

Unknown Speaker  56:07  
a good example.

Catherine O'Brien  56:10  
Well, and even it's funny. So Paula pounds, the sort of one of the running jokes of that, of, wait, wait, don't tell me, is Paula pounds. I know there's a word for it, but she basically plays like, sort of the, not quite the curmudgeon, but she's sort of the straight man. Yeah, she's always the nay, almost the naysayer of like, who did this study, who, you know, who funded this study? That's her, kind of, her, her famous line there. So she's always, like, a good counter punch to everybody else on the show there. So everybody has their their role. And yeah, Bill Curtis, Bill Curtis has never heard of the game Uno.

Johnny Podcasts  56:49  
I've never heard of Bill Curtis or Paula Poundstone. So I have heard of,

David Yas  56:57  
I mean, but you're you better bring up good point about them knowing their roles. Catherine, because left in different hands, that might not be as entertaining. Like, you know, if you do a funny Limerick, the the guest either gets it wrong or right, and then, and then, here you go, panel comment for like, you know, 1.5 minutes, right? And Paula got a lot of good lines in there, but they know when to get in. They know when to get out. So that's timing,

Matt Cundill  57:20  
yeah, it has a feel of really, really old time radio,

David Yas  57:24  
yeah, yeah, almost like radio, I think, right, yeah, like 19,

Matt Cundill  57:29  
but there's, there's

Catherine O'Brien  57:29  
a vault villian kind of quality, too. Oh yes, you're correct, yeah, yeah. Well,

Matt Cundill  57:36  
I guess that just about, does it international podcast, day continues for whatever time is left in your time zone. How will you guys be spending the rest of it?

Jon Gay  57:46  
I'll be watching my adopted Detroit Lions.

Matt Cundill  57:49  
That's right. That's right. He

Johnny Podcasts  57:52  
adopts the lions right when they get good and the Patriots get

Catherine O'Brien  57:57  
interesting, guilty.

Johnny Podcasts  57:58  
There's something in there.

Matt Cundill  58:00  
Yeah. All right. Well, that's it. Happy. International podcast day. We'll go around the table this time. We will go counterclockwise. You will start in Detroit and say goodbye,

Jon Gay  58:11  
goodbye from the home of the lions and tigers. Oh my. John Gage Aga, Detroit podcast,

David Yas  58:18  
as we say in Boston. See you later. From pod 617, dot com, the Boston Podcast Network. I'm

Catherine O'Brien  58:23  
Dave. Thanks, Johnny

Matt Cundill  58:27  
Dallas. Hello Dallas. Hello

Catherine O'Brien  58:28  
Dallas Fort Worth.

Matt Cundill  58:30  
Hello Dallas Fort Worth.

Johnny Podcasts  58:31  
I'm Johnny in Dallas Fort Worth. Thank you for tuning in. Please remember to follow the show, subscribe on YouTube, follow all of us on Twitter, and do not hesitate to reach out to any of us online. If you have a podcasting question, there is

Catherine O'Brien  58:45  
still time to send out your Happy International podcast day correspondence. I suggest that you all do that. My name is Katherine. I'd love to see you on Twitter at Hello, Katherine. Oh. Matt

Matt Cundill  58:56  
Cundill, the sound off media company from the sound off Podcast Network in Winnipeg, Canada, where I cannot start a geo local podcast about Winnipeg for fear that it will get stabbed.

Sarah Burke (Voiceover)  59:10  
Thanks for listening to the podcast. Super Friends for a transcript of the show, or to connect with the Super Friends. Go to the show notes of this episode, or go to sound off dot network you