The Best Webinar Slides

Sarah Burke (Voiceover)  0:02  
Matt, welcome to the podcast Super Friends. Five podcast producers from across North America get together to discuss podcasting.

Matt Cundill  0:13  
I'm Matt Cumbo from the sound off Podcast Network, one of five podcast Super Friends. There's gonna be lots of charts and graphs and discussion. But I promise you, this is going to be legendary. We'll go around the horn and introduce ourselves, starting in Detroit. Legend,

Jon Gay  0:29  
wait for it, dairy. Jon Gay Jag in Detroit podcasts, happy to be here as always.

David Yas  0:35  
David Yas in Boston, pod 617, dot com, the Boston Podcast Network. In pod. We trust Johnny.

Johnny Podcasts  0:42  
Hi, I'm Johnny, hopefully of Johnny podcast.com by this week. So don't go searching for it just yet, but it'll be there.

Catherine O'Brien  0:49  
Catherine, I cannot wait to be presenting all these graphs to our audio only listeners. My name is Catherine O'Brien, Louisiana,

Matt Cundill  1:00  
you know, I just didn't think about it really. And according to the graphs, we don't even need to care about the audio people anymore. Actually, let's see where this goes. Yeah, let's see. That's one of the things we're going to talk about today. And that's, you know, the the audio video thing. I actually have a couple of graphs about that one. So it's webinar season, and by webinar season, we mean, for whatever reason. I'm Matt Cundill from the sound off Podcast Network Winnipeg, Manitoba, Canada, home of the Winnipeg Jets. It is webinar season, and so there's just nothing but a bunch of like Thursday at one o'clock webinars that come out. Sometimes we make it, sometimes we don't. I always make it to all these things, and I kind of geek out about these things, and we like to watch these things to report back to you. So we're focusing on three surveys. Today. We'll go through each one. The big one, I think, is the infinite dial. That's the one that I think a lot of podcasters have really latched on to over the last number of years. We've got the most slides from that one. Also, last year, we had Jane acquis on from Coleman insights. He was talking about the video research that he'd done with amplify media. There's been a follow up that was unveiled at Podcast Movement in Chicago. We're going to get a few slides and the update on that one, and the last one comes out of where you are, jag, Detroit, Jacobs media, that's tech survey, very much a radio based survey, but it's still very relevant. I think we'll have a few words to talk about radio, and Catherine's gonna have a suggestion about a radio format that just never came to fruition. So I think we'll start off with our first we'll start off with our first survey. And so this is the infinite dial. Infinite dial is comes from Edison Research. Tom Webster presented it for many years. He's since moved on to sounds profitable, but I wanted to start with some of the bigger takeaways. Everybody, by the way, in podcasting, waits for the podcast slides. But I thought we'd start with social media. Facebook is leading the pack still the next two, Instagram and Tiktok are also very popular. And I think that we're going to talk a little bit about that when it comes to social media and reels, and then as we move down some of the things that we've spoken about, some of the more, and I don't want to say fringe, but things like Twitter, Reddit and bluesky, ski blue skies has clocked in this year. So from what we can see, are there any big takeaways here? I'm shocked

Johnny Podcasts  3:29  
at the Facebook one, but maybe that's just a generational thing. They're all still alive. All the Facebook users are still alive. Maybe it's a social security thing where, you know, they all have accounts still, but you're not active, I'd

Jon Gay  3:41  
be curious. It's interesting to me that Facebook and Instagram are the top two, because there's so much bleed over between them, where Facebook will show you Instagram reels and vice versa. Like, where does Facebook end and Instagram begins? To me, that's an interesting question as well, but I know, for example, my sister in law basically posts everything in Instagram, and a default goes to her Facebook. She doesn't check her Facebook messages, but she's on Instagram all the time. So it's interesting.

David Yas  4:04  
I just say it's good news for podcasters, because I find Facebook relatively user friendly for the posting of podcasts. It will typically, although not always, auto populate the image from your episode. And I think, I think LinkedIn is pretty good at that as well, but Instagram, Tiktok, I find a little bit challenging to promote just your podcast episode and not, you know, a clip, a reel, etc. So middle of the pack for our audio listeners, LinkedIn does quite well in the middle of Snapchat and Reddit, and we're not talking about anything involving podcasting. These are just social media brand usage and what people are using. You get down there. Twitter has dropped down. It was in the middle of the pack is sort of dropping to the bottom third, followed by discord threads and Jag, you were talking a little bit about that. Crossover with Facebook and threads is now crossing over the new ops. Start blue sky, which is and true social and mastodon. It just gets weird down there at the bottom.

Catherine O'Brien  5:05  
Yeah, when I saw Mastodon, I was like, well, hanging in there, go. Mastodon.

Matt Cundill  5:12  
Facebook is still far and away. The biggest one, I think that has a lot to do with rural America, local there was ever a social media platform that could claim to be local? It would be Facebook. So

Catherine O'Brien  5:27  
can I, can I hop in? One thing about Facebook before we move on, one of the, one of the sort of the communities that I like to follow is the niche website community, because they do a lot about SEO and what's going on with websites and social media, sort of all where all those things play in together. And one of the big players in that field, she posted a little, sort of a cute comedy sketch about the friend who doesn't who still uses Facebook. You know, we all claim that we, you know, nobody's using Facebook. It's no it's, it's dead. You know, who who keeps using only me, ma is using Facebook or whatever. But then you you find that Facebook Ads work, selling things on Facebook marketplace work. So somebody is using Facebook, somebody is is being led with ads and doing the Facebook thing. So even though everybody claims Facebook is dead, it still seems to be. It has its presence. They did a really good job when they were coming out of with their API of using so a lot of people, that's how they got access to all the other websites, is buy through their Facebook ID, and people got locked in, and they keep continually to be locked in using Facebook, even though they claim, I don't use Facebook anymore.

Matt Cundill  6:37  
Podcasting Familiarity is at an all time high. It hasn't grown much over the last few years, but 85% of people polled, did you know know what a podcast was? I think what I like about what I'm seeing in front of me is, if you go back to 2016 it was at 55% and now it's at 85% so I think it really speaks to the ascension of podcasting, especially

Jon Gay  6:58  
in the beginning. Is this now just, can

Catherine O'Brien  7:00  
do we just consider this saturated now, like the because it's wells, you know, well into almost 100% it's this, is it? Or do we have to wait until it's actually reaches that 90% threshold?

Speaker 1  7:13  
Actually, I think there's a slide that's coming up that's going to be the one that does sort of put the crown on the head, as you've just sort of alluded to, 70% of Americans have listened to a podcast. Stop me if anything is become completely obvious here, we maybe just remind ourselves that just because you've listened to one podcast doesn't mean it's sort of part of part of your daily routine of consuming content. That there are still people out there that need to be coached up on how to get into podcasts, but I'm not surprised. The growth is good news. Yeah, we got that slide coming up services used most often to listen to podcasts, so this is, I think, the one where I'm a little surprised, but I'm not surprised. Is anybody surprised by seeing YouTube at 33% Spotify at 26 and apple at 14?

Johnny Podcasts  8:05  
No, but, I mean, we've done, we've gone over these presentations probably, you know, for the last four, maybe five years, and every year, up until maybe now, or the last couple years, Apple podcast says we've always, kind of just colloquially used as the king of podcasting, and now they're third. And, yeah, yeah, show hands. Who knows what, Spotify and YouTube have that Apple currently does not have when it comes to podcast. Yeah, video,

David Yas  8:32  
video, that's right. Quickly, there is, we'll get to this, I think. But a lot of people still listen to podcasts in the car. And I think more than more often than not, when you're in the car, you're not going to be consuming on YouTube, not always, but this is where people most often listen to podcasts. But a lot of people may listen to podcasts and using two different services. Stay tuned. We've got that slide coming up too. Can

Jon Gay  8:59  
I just jump in real quick and say I'm not surprised by YouTube being number one. I am surprised at the discrepancy between Spotify and Apple, maybe to Johnny's point, that's video, but I'm surprised that Spotify has pulled so far ahead of Apple.

Matt Cundill  9:13  
Yeah, I am too. I know. I actually went through all my podcast stack, and there's like 70 podcasts I've got data for, and I there's like two or three that where Spotify is in

Johnny Podcasts  9:25  
the lead Neanderthal take on this. But I mean, as as maybe the simplest answer is just that we have Apple Music and then there's Apple podcasts. That's two separate apps that you have to manually cycle in between on your phone, versus Spotify with a tap of a finger. I've got my podcast and I've got my music

Matt Cundill  9:43  
that layers the answer right there. Then we'll move on. Monthly podcast consumption is and they've done something differently here, and that's as you can see, they've changed the methodology, or at least the asking procedure, but they still managed to keep the survey comparable with previous years. They've done this by sort of asking and combining the watching and the listening. So it's 55 is the number, you know, like it used to be in the past. Have you listened to a podcast, but they've also added in, have you watched a podcast? And so with those combined, the number is now 55% but if it's just audio only have you listened, the number is still up from the year before. So monthly podcast consumption growing, whichever way you want to phrase it.

Catherine O'Brien  10:33  
Also good news. Also

Matt Cundill  10:34  
good news. That's right. Okay, so Catherine, this is what we're talking about now. Is, you know, is podcasting now mainstream? And I think this is the one that really puts it over and that's podcasting achieving new heights of Americans who are now monthly consumers of it at 55% I think we can call this a mainstream medium. Yeah, agree, disagree,

Johnny Podcasts  10:54  
agree. I mean, there's just, if you think about it like and this ties back into the the Facebook usage, where there's just a niche for everything now, so anecdotal evidence, my dad has a in his his hobby is farming. He listens to probably a dozen of these Midwestern super niche got to be less than 100 listeners per episode, farming podcasts of guys just recording on their phones. And you multiply that out by every niche that's possibly out there. There's just so much that you can just do it about anything, any kind of niche, and there's an audience for it. I

Catherine O'Brien  11:28  
was really hoping you were gonna say recording on their tractor, Johnny. I was

Johnny Podcasts  11:31  
really gonna say he's, trust me, he sent me some doozies. Being like, can you help these people? And I'm like, I could, but I don't think I want to. It's too good the way it is,

David Yas  11:43  
as recently as maybe five years ago, or at least recently as 10 years ago, we wouldn't have seen something like a TV show depicting a podcaster or for fans of Saturday Night Live which, which really is not a bad barometer of sort of what's in the zeitgeist, in the US. I feel like once a month there's a spoof about a podcast, and that's that's really arrived. Yeah, it's arrived. Monthly podcast consumption. I put in this slide up just to show that, you know, the demographics that we've got, the you know, ages, you know, 12 to 34 and ages 35 to 54 the numbers are fairly similar between, between, you know, those who are listening in that group, and it's really people who are over the age of 55 who are not really all in on podcasting, or are still hanging on to traditional media. Is what I would take away from

Jon Gay  12:36  
this. I noticed that growth in 2025 on the 55 plus, though, Matt, and then to me, that's, you know, when somebody has that stereotype of, oh, podcasting as a young person's game, I would show them this and say, that's, what, 30% growth year over year in age 55 plus. There's obviously more room to grow, to your point, but there's, there's something to that about the older, I don't say older, but the 55 plus crowd finding podcasts. Hey, yeah, be careful. I was trying carefully. Yeah,

Johnny Podcasts  13:05  
I like that green block between the 12 to 34 and the 35 to oh, wait, no, sorry, I'm reading this wrong. Retract. Okay,

Matt Cundill  13:17  
good. Sorry, I was just gonna say to your point, Jack, I think I think you're right. I think I would look at a number that has gone up at age 55 plus, from 27 to 33 for the audio. And then you throw in the watching people. It takes it up to 38 that that it's common.

Catherine O'Brien  13:33  
Catherine, I was going to say that the other thing too, is that this is a topic that will come up later. Is Gen X is becoming that 55 demographic. And we've long heard people saying, this is the area, this that 55 block is the greatest opportunity because, because it's been so low for so long. So I think that we are going to see people aging into that, that category nicely in the in the next couple of years.

Matt Cundill  14:02  
David alluded to this earlier, and so this is one of the slides, and this is the slide that I think really sort of tells the tale about how well podcasting is doing. And that's weekly podcast consumption. And I think it's, I always look at weekly podcast consumption because it means people are committed to the medium for at least one show per week. We've got a piece of their media pie. And so from that it's up from 34 to 35 on the listening side. Then you throw in the people who watch, takes it all the way up to up to 40% and so that's healthy, steady growth. I would say, Happy. Happy. We're all happy. Does this head in one direction? 2022 for some reason, might have been COVID. It was, it was definitely COVID. So if we want to go back to 2022 people were going back to work and had to re you know, people had to restart their lives

Jon Gay  14:56  
again. There's a bit of a dip on the console, on the creation side too, where people. Who started the podcast in 2020 got to 21 or 22 and said, Hey, I not Joe Rogan, making millions, hands over fist here, this is harder than I thought. And that was the one that's made a quick buck kind of got out at that point, I think, too.

Matt Cundill  15:12  
Yeah, also 2021 there was a there was a huge increase. But everybody was at home. We had nothing to do. So we all listened to podcasts, right? But from 2022 and going, going from there, that's incredible growth,

Catherine O'Brien  15:29  
I'm wondering. And I thought about this with the last slide too. How much do you think for the US, federal elections played into some of these growth like, is there, has there been a bump from the elections? Is we've already super friends. We've covered the topic of of just the prominence of podcast playing in the last elections, last fall. And I'm wondering how many people stuck around with podcasting because of that. They, you know, they that might have been their interest or their entry point, and now we're seeing they've stuck with podcasting because it continues to sort of ride off of that, that success,

Matt Cundill  16:06  
I think anytime you get somebody to listen to a podcast for the first time, that's a good thing

Jon Gay  16:13  
for us. Depends on the podcast well,

Catherine O'Brien  16:15  
because also they would have been doing this sampling for 24 in the beginning of 24 so that's pre, you know, pre, all the growth from the from the November, October, times, yeah,

Speaker 1  16:29  
I'm glad they've started to include the watch stuff too, as well, because I think YouTube is makes it really easy to put Joe Rogan on, to put, you know, whoever's on to. It's just so easy to find. You know, it's just very easy to find. Yes, I don't know why I put this slide in, but I would just want to sort of show the differentiation and the separation between those who say they listen to a podcast, watched a podcast, or consumed podcast. These were, these were just the answers, as it were. So these are the takeaways from the infinite dial anybody. I'll read them out. Podcast consumption is at an all time high. All good news, audio consumption for podcast continues to grow, but podcast using video are attracting more podcast consumers to the medium and online. Audio adoption is at an all time high, not that we covered any of those particular slides. Yeah, the second point is really telling to me, because before Johnny podcast gets up on the soapbox and starts screaming about the wonders of video, we'll point out that video is indeed growing rapidly, but audio is growing as well. So, you know, a lot of people still celebrate podcasts as an audio first medium, but as the podcast Super Friends will almost unanimously tell you, I think that you can't, you can't ignore video at this point. It's, it's YouTube is just too powerful an engine to find podcasts. David man, you are on fire today because you have just led us into the next study, which is the state of video podcasting. What a segue. Yeah, it's just outstanding. So this was the follow up to the weather we had when we had Jay nakulist from Coleman insights. Come on. They did it again. They went back in and took another look and asked a few more questions. And I think we're gonna have a little bit more discussion with this one as we go through so there it is again, the proper phrasing of when you ask people and so if you ever do a survey, how do you consume podcasts? Would be the way you would phrase that on a survey, I pulled the Gen Z slide because we're gonna have a Gen Z conversation. Gen Z is defined as between 15 and 29 years old. And we think of Gen Z as being very video, video, video, video, but the only audio people is at 10% and the only video thing is 7% and if you add those on that 17% and in the middle, it turns out Gen Z is listening and using audio at a very high rate. And

Johnny Podcasts  19:04  
I guess I can speak on this, but apparently I'm Gen Z just at the very tippy top of it. It's funny with video podcasting and how you respond to this as being like, Oh, I watch it. I listen to it. I think the big differentiator between like I watch a podcast that that has to be really defined of how long are you sitting and actually engaged eyes with the screens, looking at the talking heads, a big cut out of that may be like what you said earlier, Matt, it's really easy to throw on Joe Rogan with the YouTube or whatever video podcast because of the YouTube apps that are available for TVs. So smart TV applications. I don't think I know Spotify has a smart TV app. I haven't really explored as to whether I can play a video podcast through Spotify on a TV put that aside personal consumption, a lot of the podcasts that I consume are video first, and that's just because they happen to be on Spotify. I. Not watching it at all. I'm playing the podcast, clicking it off, and putting my phone back in my pocket and listening to the episode. Does that mean that I now watched a video podcast? Because it's a video podcast, there's some discrepancy there, and as to what that actually means,

David Yas  20:15  
and Gen Z has its own definition of watch because, I mean, the, you know, my my son, who's, who's 23 he, he'll, every time I've been I watch TV with him. He's watching TV, but he's also on advice. He's watching, he's watching two things at the same time. And I don't so many of them do that. So it's like they got one eye on it and one eye, but it, you know, it's, it's still so I think fair to say, as you say, Johnny, it in a way, maybe we could get you agree to agree that it's still audio first, but just don't ignore the video. We'll

Matt Cundill  20:54  
fight about it later. Yeah, yes, we can. Next slide I wanted to pull up is, and I think this one is one that I would love to just keep in my back pocket. And I think this is very handy for anybody who says, but I'm gonna do a video podcast and I'm gonna skip the audio. 70% 77% of podcast consumers alternates between audio and video. I have this thing in my head where I totally believe that people will discover something on YouTube, and then in their mind think, yeah, I'm gonna listen to that. Listen to that in the car later. I listened to that at the gym today, I'm gonna listen to that on my run. Something like that is clearly happening. And last year it was 75% when we had J on from Coleman insights. And this time around, it's up to 77% does anybody actually replicate that behavior? Or can speak to it.

Johnny Podcasts  21:41  
I can there. There are times it just depends on what app I happen to have open at the time. If I have Spotify open and Bill Simmons puts out a podcast, I'll listen to it there. But if it pops up in my YouTube feed, I'll, I'll click on it there.

Jon Gay  21:53  
I like to see for later. As you, as you mentioned, as you mentioned, Matt, sorry, Catherine, where it's I'll see clips on Facebook or Instagram reels of Julian Edelman's podcast with called games names, just hysterical, by the way, and I love it, but I'll add it to my Spotify Q audio on my phone. And if I'm somewhere where, I mean, these episodes are two three hours. If I'm going to be somewhere where I'm in the car for a long time, or I'm going to be preoccupied for a while on a long walk or something. I'll listen to it on Spotify, after finding it originally seeing the video, and I'll listen to the audio version. When I'm not in front of a

Catherine O'Brien  22:30  
screen, I do basically the same thing. I this must be my Zoomer quality. I will do the same thing that jag just will happily

Johnny Podcasts  22:36  
accept you. Catherine in the Zoom tribe. It can reclassify. I

David Yas  22:42  
mean, one of the things that is maybe a theme that runs throughout this is that podcasts are really the new talk shows. I mean, you think back to like the McLaughlin group, or I remember I used to watch the sports reporters on ESPN, and I still watch, pardon the so talk shows have been around forever, and we love them, but, but, but most of the stuff we're consuming are the words and the talking heads are nice. So you know, you could watch them, but I mean, certain of those TV talk shows are now podcasts as well, and the audio is absolutely no different than the video. So podcasts are the new talk shows, and you can consume it either way. It mean, in some instances, you might your experience might be enhanced with the video, but sometimes you don't lose much at all,

Johnny Podcasts  23:28  
like in this episode, for instance, for all our audience. Now, if you're not watching this on YouTube, you are missing out on this. Missing Out.

Matt Cundill  23:38  
Does Johnny even know what McLaughlin group was all

Johnny Podcasts  23:42  
of that was just, I just didn't even register any of it. It's YouTube.

Matt Cundill  23:45  
It's on you. I'm sure it's on YouTube. Yeah. So, David, I think you touched on this earlier, and you were talking about people where they consumed the video podcast. And so here are the numbers. I'm just delivering the numbers everyone. 88% it's at home. 37% doing errands and chores. 35% walking. 28% driving a car or riding in the car like 24% at work and 19 on public transportation. I don't see these people holding their phone up and watching this stuff. So Johnny, how's this working here? Well, again,

Johnny Podcasts  24:23  
it's the definition of, what does consume video mean? Are we glancing at it at the red light? Do I have it just kind of, you know, it's balanced up against my dash, and it's, it's kind of just on in the background, or is it a video on YouTube or a video podcast that has then been clicked off. But since it's classified as a video podcast, I've consumed a video podcast the I really appreciate Coleman and Edison for all of the data collection that they do. One request for me would be, we just have to classify what that even means, or

Jon Gay  24:57  
a worst case scenario, or that you're that. Person in the subway playing a video podcast on speakerphone. Write

Catherine O'Brien  25:03  
to jail. Right to jail. Do not

Jon Gay  25:05  
pass go. Do not collect $200

Matt Cundill  25:10  
how easy I mean, the user experience, whether it's on YouTube or Spotify, just to listen to the show, if you can't watch it for years, YouTube, it would turn off if, unless you had the premium, right? Is that still like that? I

Johnny Podcasts  25:23  
believe that's still the deal there. And then also there's, well, I guess dai may have evened, you know, the scales out a little bit between YouTube and Spotify. But there's also the factor of the ads that will pop up on YouTube as well. So that's a constant, picking it back up, skip, click it, put it back down, and then, but with with advertising and podcasting on the audio side anyway, you're still going to run into that

Speaker 1  25:47  
too. I want to make it clear for the audience that we're just showing a couple slides. So if you wanted to see how people were, you know, using you know, what they were doing while they were listening to audio, go get the slides that you know from the people who have done this, I'm gonna put in the show notes, like the website you can go to to go and to go and grab it, and you can help yourself to the full study. We're just showing, we're just showing this stuff just for conversation here today. And so that sounds interesting. You're playing the hits here today. We are playing the hits as it were here today. All right, next slide, which service app or destination Do you currently use most often to consume podcasts among audio only consumers? I think this is what made me go through and check everything. Um, finding that Spotify was at 37% apple at 26 and YouTube was at 13% I can't in my stack. I only have like two podcasts where Spotify is in the lead. So do you guys have that? Does it sort of reflect what you're dealing with? I am, I am a little bit surprised that Spotify has that large a lead over Apple podcasts. I mean, not that surprised. We all know Spotify has been growing. But to me, Apple podcast still offers a couple of advantages, just in terms of user ability, in getting to your podcast, getting to the one you want to listen to, right away, and sometimes with the and I'm not technically proficient enough to know what this phenomenon is like, but Spotify will cut out more than Apple if you're in a bad zone. That's my experience has been so. So what's it called buffering? Am I talking about buffering? I guess I don't know. 

Matt Cundill  27:36  
Well, Spotify is often a progressive download, right? 

Jon Gay  27:41  
So downloading as you're listening to it, yeah, was

Johnny Podcasts  27:43  
there data collected in the age groups between users of Spotify versus Apple? That may have been a step too deep?

Matt Cundill  27:51  
No, it there. There probably is

Johnny Podcasts  27:55  
okay, because my immediate thought to that is, you know, if I'm putting myself in a in the younger person's category, all everything like Spotify wrapped is the big thing that everyone has they're putting on their on their Instagram at the end of the year, on their Snapchat. It just seems to be the quote, unquote, younger person's app. And as that becomes the larger demographic of people consuming podcasts, if they're Spotify first, before they got Apple podcasts that may lead to more people being simply by virtue of more younger people listening to podcasts on Spotify equals more Spotify downloads.

Matt Cundill  28:34  
I'll buy that. I think also that we're all working with, with podcasts, with heritage, you know, a few years old. So we're gonna continue to see a lot more apple than than Spotify coming in. Jag,

Jon Gay  28:47  
I think a variable. I'm not sure how significant this is, but how often are these hosts, or how are they promoting their show? Are they promoting the apple link first? Are they promoting the Spotify link first? I'm not sure how much that weighs on the overall equation here. But I've definitely had shows that have leaned into more promotion of their YouTube or their Apple or their Spotify, and the numbers have changed as a result. As far as what their preferred platform to promote is, it's a lot of P's, I'm sorry.

Johnny Podcasts  29:15  
And isn't the sentence jag that most of the hosts that we work with use when we say, Hey, you got to promote your podcast. I think it's verbatim every single time it's follow us on Apple Spotify, or wherever you can, or wherever you consume the podcast, Apple comes first and then Spotify, and it's, it is. It's just a really interesting data point. Why there? There just simply are more people on Spotify according to this

Matt Cundill  29:38  
well, if you, if you promote it on, you know, Apple and Spotify, you've got a whole lot of the podcast space covered according to this, yeah, so that's good. I think also, even just because you promote it on Apple or Spotify, doesn't mean people are going to listen to it. I'm not going to change platforms and change my app just because you told me to.

Johnny Podcasts  29:55  
And then one last point for maybe our video phobic list. And viewers, for at least the podcasters who are just still hesitant about getting on camera. According to that statistic out there, the number of people consuming audio podcasts on YouTube is greater than zero. So it's okay to put your audio podcast on YouTube. You can get it up there. Just get it on there, just for discoverability. There is that 7% out there ease. There is a handful of people out there that want your content. They're only consuming on YouTube, and they'll find you and they won't care that it's audio.

Sarah Burke (Voiceover)  30:32  
The podcast Super Friends support podcasting 2.0 so feel free to send us a boost if you're listening on a newer podcast app. Find the full list at new podcast apps.com

Matt Cundill  30:44  
and Johnny has led us in perfectly to the next slide, which will also encourage you to jump into some video. And that's how did you discover? How do you discover new podcasts? And 57% said through social media, post or conversation. Interesting. That is the new leader, by the way. So it used to be friends and family, yeah, and we're now spending so much time scrolling and not talking to our family that this has now become the new leader. 49% said a podcast app or service and a podcast host. At 42%

Jon Gay  31:17  
same question here, Matt, if I may, yep. So 49% say through a podcast app or service. It's always been my guidance to my clients, don't worry about the Apple charts. Don't worry about that, and I stand by that. But podcast app or service does that mean they're going into Apple or Spotify or YouTube and searching a particular subject or topic?

Matt Cundill  31:39  
There's recommendations that come sometimes you turn on Spotify, and there's a display of things you might want to listen to. If you're an overcast you can actually pay to promote a show to put it up there. There's the new and noteworthy in apple which which will show up when you complete a show. You may get, for example, when this show is over, you might get recommended to go check out the new media show or a another show about podcasting. So there's things like that. So you discover it inside the app. Maybe the artwork lured you in in some capacity, but that's more

Jon Gay  32:13  
recommendations than than charts. I would say, though, right, correct,

Johnny Podcasts  32:17  
yes, I will say, from my experience even today. Look, I spent some time today on Spotify, just on the podcasts page, on the home page, and just scrolling to see what, what I would see. It's pretty much a glorified, hey, here's what's in your feed. It's expanded versions of each episode of that's new of the shows I already subscribed to. There was maybe one or two new shows recommended. I think Apple does a good job of when you scroll underneath the show of, hey, this is stuff that's similar to this show.

Catherine O'Brien  32:51  
And I would say even better, YouTube is even better at that. So that could potentially be an area where YouTube really shines in the future.

Matt Cundill  33:02  
On which of the following social media platforms did you discover a new podcast for the first time in the past few months?

Johnny Podcasts  33:07  
Lord, two spots are by one company. Yeah. And

Matt Cundill  33:11  
so it's YouTube at 59% and shorts at 41% I I marry followed by, is that reals? What is tick tock. No, it's, it's the third one is reels, the third one is reels, and then it's tick tock. Fourth would be Instagram, and followed by Facebook, and then x, who's, who's the one here who suggested that they not stop using x to promote their show last month, that was me and snow, but I, but I can

Catherine O'Brien  33:41  
tell you, have been so as a follow, as one of your many, many followers. I

Matt Cundill  33:47  
know you didn't take your I know I didn't. I put the app back on and started again. We have an election in Canada. We're trying our best.

Catherine O'Brien  33:56  
I you know, I've heard some of the your candidates. I've have tried to do the podcast strategy.

Matt Cundill  34:04  
Does it work? Well, we'll find out shortly. Give us another week, we'll get back to you with the results. But here we are with YouTube and YouTube shorts being a monster, so nobody's gonna argue this. Right? Go ahead, Johnny, go ahead. Just say you told us. Go

Johnny Podcasts  34:21  
get your podcasts on YouTube, get your camera plugged in, just throw it on there. There's a million tools out there. I use Opus clips. You upload your podcast right to it. It'll give you 30 shorts. You can auto schedule them with any number of you. Of social media delivery, SaaS, company, services. It's just, it's easy to just little litter YouTube and YouTube shorts with content.

Matt Cundill  34:52  
Who's watching YouTube shorts?

Johnny Podcasts  34:55  
I do?

Matt Cundill  34:57  
Do you scroll? Or something?

Johnny Podcasts  34:59  
Yeah, I scroll. Yeah, and it's for, I apologize to the audience for just giving just heaps of anecdotal evidence today, but yeah, no, I'm morally I don't have Tiktok just because, not because of the China thing, but just because I think that platform is just not good. And I, you know, you could say the same thing about reels, you could say the same thing about YouTube shorts, but I don't have Instagram on my phone. I don't have Twitter on my phone. I have YouTube and so YouTube automatically leads to YouTube shorts. And then if I feel a need, I need to scroll for a little bit, scroll something. YouTube shorts is right there for you.

Matt Cundill  35:31  
Okay, when you post a short for one of your clients, how many views would

Johnny Podcasts  35:36  
you get? I can pull one up. All right.

Matt Cundill  35:40  
Does anybody else have any because every time I post a YouTube short, they all get exactly 500 to 1000 that's it. And they all seem to get the same I feel like, I feel like the algorithm shuts me down. It's very, very

Johnny Podcasts  35:53  
little engagement, very few thumbs up, very few comments. The stuff that works that I have seen with clients is controversial stuff, so political, racial things like that, where it's going to get the goal. And it's the same with social media. The goal of engagement and click farming and click baiting is to create division. Here's a really one sided edge of the spectrum take on something so that everyone who's, you know, the 80% of people who disagree with that, are going to comment and say, That's bull. That sucks. That's wrong. Here's why you're wrong, or the people that agree with them, yeah, that's great. We should really do that. And then the people comment on that, you're crazy, you're wrong. And it works for both sides. And that's, that's, that's what social media is. That's what that's what works not Hey, how did you build your business to $500 million hmm, I want to hear about what happened, you know, in the Senate or whatever the hell's going on.

Catherine O'Brien  36:52  
To add on to Johnny's anecdotal evidence, and to your question, Matt, I have found probably even more since the last time the super friends got together, I have found myself with some YouTube shorts that you can there is a way for the Creator to put a link to the where the full thing, where this episode came from. It's not a link in the description, it's actually a link on the the user interface of the short. So you can just click through and get to the full episode of whatever the short came from. I have actually found myself clicking those more often to see like, you know, we got the we got the little taste. The little taste is free, and then you go and watch the full video. So in my own behavior, I've seen that that has come up before where I don't think I ever did that previously.

Matt Cundill  37:39  
So where the short takes you to the long.

Catherine O'Brien  37:42  
Short takes you to the long. Yeah, much more succinct way of saying that.

Matt Cundill  37:48  
Yeah, here's another one that is interesting, and it's on the Smart TV side, and that's which devices do you use to consume podcasts on YouTube? And I think somebody mentioned earlier in this show today, Johnny did about Smart TV action, and, you know, using YouTube as a full fledged TV channel, not just on your smartphone at 79% but on your Smart TV at the same rate as computer now, because both are at 46%

Catherine O'Brien  38:16  
I wanted to, because I know that Spotify, you can't. I know, Johnny, you were saying, you know, I've been to people's houses, and they're running playlists off of Spotify through their Smart TV. So I wonder if that that's part of the bump from that Spotify is getting is just the the fact that if you're already using it on your Smart TV, you're already, you're already halfway there to now listening to your podcast there. Sorry, Jack, no, I was

Jon Gay  38:38  
gonna say, you know, the Smart TV thing is interesting to me, because I know if we're watching TV at night, my wife and I, we're almost as likely to be watching something from one of our favorite YouTubers as we are network or cable television like and we and we have YouTube TV for our cable providers. So every night, it's about 5050 whether we're on YouTube or YouTube TV for traditional OTT television.

David Yas  39:03  
This is more of blurred lines, right? Because if you're sitting in a living room, you could be on your tablet, you could be on your computer, you could be on your Smart TV. In many cases, you could be on your phone, and you could hit the the AirPlay button and get it onto the TV. I think that's gonna start becoming more user friendly. I mean, I watch YouTube on Smart TV sometimes, but the reason I probably don't as much is just because the search isn't as seamless, you know, and nobody likes, nobody likes typing whatever you call it, when you have to take the remote and go over to the M and then the A and the microphone

Jon Gay  39:43  
just use the voice search. Sometimes

David Yas  39:45  
it doesn't.

Johnny Podcasts  39:46  
Spotify does allow the video app to play a podcast. I have it pulled up on over here. I have my PlayStation plugged in over here, and I just pulled up the Spotify app and threw on a podcast, and it's playing right now.

Catherine O'Brien  39:59  
Oh. Yeah, doing two things at once. He's on this. He's on the Super Friends. Hey, my

Jon Gay  40:04  
Gen X wife, does it too. I'm not a single Johnny out here. Just

Matt Cundill  40:07  
kidding, if you go to buy a TV is, aren't they all smart TVs now? Because, yeah, the previous study from Edison did show that Smart TV. They're they're over 80% now. So just getting smarter

Jon Gay  40:23  
and we're getting dumber.

Matt Cundill  40:28  
Okay, this is why I don't we take the take the slides off the screen, because I'll forget where we were, in the in the in the whole thing. Here we are now at how do you consume podcasts on Spotify. This is a very important slide, because I think we sort of touched on this earlier about what's happening inside Spotify. This is Johnny's question right here. Yeah, 83% are listening to it on the audio, playing a video podcast in the background, or minimizing the device while listening. That's a 31% and actively watching a video podcast is at 25% so this is one that I think is important for people to know, is that just, you know, on Spotify, people treat it as a listening place to listen. And when Spotify made the pivot into, okay, we're gonna do video. It's a nice add on, but you're not going to be able to ask people to change the way they consume everything right away, right? Maybe not yet. I look at 25% and say it's not that surprising, because it's still a relatively new feature. I mean, I admit I haven't even tried it yet, so well,

Johnny Podcasts  41:35  
and I look at it too David, as I agree with you, and also, the majority of podcasts are talking head shows. So there has to be podcasts out there that are a lot more interactive, like I would like to think that those, the true crime things, those shows. I don't consume any of those podcasts, but I'd like to think that there's a lot of visual there's a lot of opportunity for visual elements, for data to be shown, making it more like a TV show, you know, just two people talking, I

David Yas  42:07  
wonder about that, because, not because not if that's true, then the lines are blurring. But between the Netflix true to crime, True Crime documentaries, and the podcast, the scripted podcast, true crime, that are true crime, and I don't know that. The thing is, those Netflix, you know, Doc True Crime documentaries, the ones that are done, well, that's a massive production that costs millions, millions and millions of dollars that the the true crime podcast, which can be excellent, that all everything that came out of the cereal phenomenon, not breakfast cereal, the podcast cereal. Those can be those are a lot of them, really well produced, but can be done a lot cheaper than the video. So I'll be interested to see whether that those lines blur. Actually, if anybody wants to they can listen to the pod news weekly review with James quiddlin and Sam Sethi. Last week, they had a maya prahovnik from Spotify, who came on to talk about Spotify video. So and what the strategy is, how they're rolling it out, some best practices are in there as well. So if you're thinking about going to Spotify, just to you know, change over from audio to video. That's worth a listen before you make your decision. And I think as podcast producers, it's something we should all listen to as well. Okay, so they also pulled the creators. The creators are some of the people like, well, that's us who does this. So how do you feel about the degree of difficulty of creating video podcasts? Somewhat difficult is 53% 13% is very difficult. You add those up, that's 66% nearly two thirds find this somewhat bothersome or difficult that we have to do video Johnny,

Johnny Podcasts  43:58  
yeah. I mean, it's super understandable because, like this, I was just about to say it's the editing and the production and the technology, and it's not so much about creating the compelling content. It's more about just like, Okay, I'm able to get my voice to people in a in a sonically pleasing way, but now I have to do lighting and camera, and why can't I just use my laptop camera? Oh, but when I have my laptop set up, it's at a weird angle. I need to get this stick now that holds up a new camera. Then how do I plug the camera in to do this? And I have two people on but I wanted to cut back and forth between who's talking. How do I do all of that? Hire one of us to do it. We'll do it for you at a reasonable fee, and it'll look and sound beautiful, but it is difficult to do, and it makes a ton of sense, because before you just record your audio, a little bit of editing and slicing and dicing and you're off to the races. Now it's a whole other game, and people feel a little bit of added pressure because they're seeing the Joe Rogan's doing it. They're seeing Theo von. Undo it. They're seeing all of the top podcasters are now. Oh my God. They have video on Spotify now, and it looks beautiful. What kind of cameras are they using? There's there's that added pressure as well to make it seem like I have to keep up with the Joneses. The Joneses being the top 1% of creators. So

Jon Gay  45:14  
66% of folks say it's somewhat difficult. That means 34% of folks are lying.

David Yas  45:20  
Yeah. One thing users, one thing we haven't talked about is how many podcasts are on YouTube that only feature a static image of the podcast logo. And the to that, you know, when I first heard that was a phenomenon, say, well, what's the point? But then I quickly realized that if you it's better to be a heck of a lot better to be on YouTube than not. But you know, just to echo what Johnny said, Is it, yes, it is a chore to make your video look good, and if you're just slapping up a zoom call, you're not doing yourself any favors, really. So

Johnny Podcasts  46:03  
David, don't hate on Zoom. You are the zoom. I know ambassador of this take.

David Yas  46:07  
I take zoom and I make, you know, a zoom. Yeah, there's nothing wrong with using zoom as the platform. But if you could, if when the video you post just looks like a zoom. Call mine, don't Johnny, I dress them up, I know, but anyway. But the point is, you'll have a much easier deal working with with one of us, because there are ways to do it. But yeah, it takes time. So I think I agree with Jack. I think a lot of people, more people than than not, will find it a big leap after and I sympathize with those, like DIY podcasters that just figured it out. They just figured out how to edit it and get that intro music so it doesn't sound all clunky, and to get the audio sounding good. And now it's like cameras lighting the whole deal, by the way.

Johnny Podcasts  47:00  
Have you made a thumbnail before, and you're like, I just figured out

Matt Cundill  47:04  
editing, right? Yeah, I would like to just mention something about what you know, the video in the top 1% which is actually becoming the top 10% who can really put on a pretty decent show on video that, because I'm kidding, I had a few music podcasters say, well, the artists don't want to come on my show. Like, yeah, your video sucks. And they're seeing other podcasters with nice lighting, really well set up, you know, it looks like a studio show. That's what you're up against. Like, you know, if you want to interview whoever a star, they're gonna look going, they're probably gonna look at your YouTube and it's you, you got to put some effort into it. And I'm sorry, to increase budgets and stuff like that. But, and to, you know, give you a lots to do. But if you, if you really do want to have, you know, sexy guests, big names on your show, you're gonna have to tidy it up.

Johnny Podcasts  48:06  
Sorry, and prove that you can tidy them up too. Like, if they, if they, they're not only looking at it's, let's say we're doing a remote podcast. It's one thing to not be able to control the guests environment, but you have to be able to look at it and go, Okay, whoever was on the back end of this show put some real effort into the fact that that guest didn't have a microphone. That guest lighting sucked there they were off to the side, not even in the center of the frame, but they made a concerted effort to fix that. And then there's the fun things like, oh, there's a lower third graphic with their website that popped up and their name. That thing can cover up a lot of the blemishes out of your control, but if you're doing none of that, then, yes, Matt, that even adds on top of it, like they this is just going to make me look bad if I go on the show, just

Matt Cundill  48:51  
like people that are watching this on video right now, we don't necessarily all have fancy cameras, but you know, those chirons are nice. The layout is nice, right? The last study we're going to talk about today is a tech survey. This is done by Jacobs media out of Detroit. I like this one because of the way their methodology that they do it, and I think I might have put that in they grab commercial radio stations across North America. In this case, they had 24,000 and a half people respond, but it's who they're reaching out to. They're reaching out to p1 radio listeners. So they do this by going through email databases or maybe like a website link on a popular radio station website, and then people can can fill out the fill out the data. So you're dealing with people who are high users of radio or fans of radio stations. So p1 would be a p1 type listeners, or what, what they're after here. And so they actually start, when they start this thing, they do the takeaways up front. And so these are all the takeaways you can go in and grab them all broadcast radio treading water, you know. Personalities more popular than music for the seventh year in a row. We can see the mistakes that radio is making. But I wanted to just bring in the podcast portion of this, and Catherine has forced me to talk about one other thing a little bit later on, but this, I think, is really important from the survey, and that's many drivers and cars are paying attention to dashboard and metadata. They also like real time news and information about weather, traffic and news, and so this is what I want to implore, and I maybe there's some pushback here. We have to tidy up our metadata, and we have to have nice artwork.

Johnny Podcasts  50:36  
We Matt. We should do a deep dive into and into into ID three data and how podcasters can tag their stuff like that. Because even I'm still a little confused on getting all that correct, I will have shows where I will put in the the name of the the episode, the artist, the show, the genre, the year, the website, and for whatever reason, it doesn't cross over to my publisher, where, if I put it on the podcast episode in the car it'll still say the name of the episode, but then the artist is

Matt Cundill  51:07  
unknown, yeah, so Id three tags, I know they just, I think a lot of hosts just don't do it. Yeah? They're just not there. Yeah, I think with that, but, you know, art, but I think when you look at Apple CarPlay artwork is in there. Titling also. This is a, this is an argument, by the way, for not putting episode 34 dash like, take that out of there. We don't need that.

Johnny Podcasts  51:38  
Could there also be Matt? Could you go back to the the 11 takeaways. Is there, or maybe I'm just pulling this out of my rear, but is there consensus here that maybe the culture is shifting a little bit to be more minimalistic people. We just have so much thrown at us every single day that maybe people are shifting towards, you know what? I'd rather, rather than spend 10 minutes to figure the perfect playlist on Spotify for my 10 minute try, but rather just turn on the radio and whatever's good that I come across, I'm just going to listen to that.

Matt Cundill  52:12  
Yeah. So in the survey, they did talk about a lot of the things that that radio is really good at, local is really good at and free, yeah, and this is local and free. I think were two of the ones at the top, and favorite personalities and favorite music. I think people do enjoy having music curated for them. And also found out that a lot of the time when people left radio stations because their favorite radio personality was fired. Where

Jon Gay  52:40  
was that? 15 years ago? Geez,

Catherine O'Brien  52:45  
Matt, I did notice that in these takeaways, the local focus, it was very, very familiar to the when we've talked to other people who suggest that local podcasting is a real opportunity. There's a lot of crossover here with this list, and that concept of, if you know, if you're delivering something to a local audience, it's like niche upon niche, but that is where you get a lot of engagement, and you get people really responding. If it's still, if it's scratching that itch, a very particular itch, you're really delivering something that a dedicated group of people are looking for, you can be really successful. Now, again, I don't come from radio like you guys do, but, you know, I could. I can just imagine it would be very hard. You can't, you can't support all the staff and all the personalities by just having this sort of narrow product. So I sympathize. I can see sort of the same tensions in podcasting. You know, the from our perspective, or the podcasting perspective. So there's a lot of sort of competing drives going on there.

Matt Cundill  53:50  
Yes, no, I'm not, I don't know why live podcasting hasn't been more we were streaming, right? And so you can put a tag in an app when you go live that your phone can say, hey, so and so is live and you and then from that, you know, Johnny, out comes the metadata, where we can put, you know, real time data here. I mean this, this sort of, this example that is shown here on the screen talks about, you know, donating to hurricane relief, but you know, time, temperature and traffic and stuff like that that should be able to be built into stuff we can stream, where we can, you know, sort of take a little bit of live and local from radio and become little radio stations ourselves, just not sure why we're behind. I think

Jon Gay  54:32  
it has to do. The perception of podcasts is podcasts are perceived as on demand versus live, and I don't think it's, it's in the mindset of folks are to be live yet, but there might be growth opportunity there. For sure,

Matt Cundill  54:44  
we're live now people who wouldn't want to like listen to this on their drive home today, I

Johnny Podcasts  54:49  
think more, but I think more podcasters are taking advantage of the live functionality, and the way that they're doing that is by pivoting over to YouTube, and YouTube has so real life. Example for all our listeners. Now, if you go to the podcast, if you go to any one of our YouTube channels that this is streaming off of, and you click the notification bell, it will ping to your phone whenever we're live. So they may not have that application now for Apple or Spotify, but YouTube certainly has the the ability to do that.

Catherine O'Brien  55:18  
There are some podcasts that I follow very closely. And I sometimes I'll catch the live stream, and literally, 10 minutes after the live stream ends, it's being delivered to my phone as a download for the podcast. The in my apps, in my podcast app,

Matt Cundill  55:35  
I wanted to just go back with the metadata, and I put three slides in about this, just to show that it really comes from the younger Ed end of Gen Z, and millennials who really do expect and want to see metadata in any space where it is available. So they're the ones who are asking for this. So it's it is at the younger end. What do I have left? Why did I put this in? I don't remember.

Anyhow, there we go. Podcasting is reach among radio fans hits an all time high while video versions of podcasts are growing in popularity. So again, we're talking about p1 radio listeners here who are really finding their way into podcasts and enjoying them a little bit more. So they are discovering on demand audio. I think when you guys don't say anything, I think it means we all just sort of knew this, right?

Jon Gay  56:35  
I would say, so can

Catherine O'Brien  56:37  
I have a sort of a radio question for for our radio people here. One of the things I thought about when I was reviewing this slide was the idea that it's almost like radio isn't the thing. It used to be that radio was the thing, but now somebody who wants to be successful in radio, it's like they might have a slot in radio, but then they also have to be building a social media following, and they have to have a good crowd following them on social media, and they have to have a podcast that is different than the what they did on the air. So it's like now we really have to create this, literally, like a platform where they're delivering different things. They made me have an email newsletter and the the stream and the social media, it's they can't just rely on being that personality on the radio does. Is there any way to that?

Johnny Podcasts  57:27  
Absolutely, even a Smith is a good example of that. Oh, great, yeah, I'm sorry, maybe, maybe not, like, if you don't, whether you enjoy his content or not. But you know, he's signed the ESPN television, radio, I'll just lump that in for this example, signed at ESPN to do ESPN sports, basketball, football, whatever. Then he has the zone podcast on the side, where he does a lot more politics and current events, where he'll have on guests. And it seems like there's that spread of I can talk about a lot more things on the Stephen A Smith show. I'll still talking about, I'll still talk about sports in some capacity, where there's gonna be a lot more stuff that I can talk about, that I can't necessarily do when I'm on air at ESPN.

Jon Gay  58:06  
They pay him a lot of money to screen the people. But back to Catherine's point. It's fish where the fish are, and you've got to have your billboard and your brand where your radio listeners are. And to the Jacobs media point here the radio listeners are consuming podcasts. They're on social media. I mean, that was, you know, at the end my twilight and radio was eight years ago, but even then it was, you got to have a presence on social to be able to relate to your audience. You can't trust that they're going to set their their, you know, their bat phone to turn into the radio at a certain time. You've got to be where they are. That's why I had Snapchat as a 35 year old because I was at a top 40 station. That's where the audience was in 2016 so

Catherine O'Brien  58:47  
oldest, the old World's Oldest Snapchat lead I was

Jon Gay  58:51  
at one point. Yes,

Matt Cundill  58:55  
Catherine, did you want to talk about the opportunity that was pointed out in this survey? I

Catherine O'Brien  59:00  
just wanted to say the in red, item number 11, the bonus takeaway, oh, oh, how the turntables look at now we're trying to cater to Gen X for the first time ever, Gen X, oh, we need you, Gen X. Come on, save us. Just because we grew up with our parents not allowing us to turn the dial in the radio doesn't mean we can save you now, that's all I'm saying. What

Matt Cundill  59:27  
does the Gen X radio station sound like anyway?

Johnny Podcasts  59:30  
Red Hot jelly peppers. How

Catherine O'Brien  59:33  
dare you? Oh, I'd

Matt Cundill  59:34  
say it's earlier than that.

Catherine O'Brien  59:38  
Yeah, that's a strategy relatable a

Johnny Podcasts  59:41  
guy with a really soft voice talking about his favorite latte of the day that he found that was $9 in Portland. Maybe that's millennial. Yeah,

Matt Cundill  59:49  
that's

Jon Gay  59:50  
millennial. Yeah, as the millennial,

Catherine O'Brien  59:53  
you can't even burn us because you don't even know, because that's and

Jon Gay  59:56  
Gen Xers have the thickest skin ever, because everybody can. Word them anyway, our

Catherine O'Brien  1:00:01  
motto, whatever, whatever. No,

Matt Cundill  1:00:03  
we've been we've been ignored. I actually, I couldn't believe. I thought it was going to be a time where there'd be like something called Gen X radio in every market, and nothing, nothing. Steely. Dan, steely. Dan, Oh, it's too old. That's David. I don't like

Tara Sands (Voiceover)  1:00:23  
only someone here had an intimate knowledge of music. Oh yeah. Podcast about it popular about

David Yas  1:00:30  
Oh yeah. Well, my podcast, we recently interviewed Peter Wolf, the lead singer of the jig. You might know him, but you might not,

Jon Gay  1:00:42  
well, what's the podcast called David.

David Yas  1:00:44  
It's called past 10s. And you guys, you know, you had to drill it out of me or whatever. We

Johnny Podcasts  1:00:51  
can't end the show if we don't talk about All right,

David Yas  1:00:53  
it's called

Jon Gay  1:00:55  
past tense, a top 10 Time Machine.

David Yas  1:00:58  
Time Machine. Pod.com, thank you. How did you get Peter Wolf? Had a mutual friend, a guy, a radio guy, the great Chachi lopret, long time Boston radio producer for wbcn, has always been good friends with Peter Wolf. So I've been begging my friend Chachi to get Chachi to get Peter Wolf on the show. And he was delightful. He has a new book out that everyone should check out. It's a fascinating book.

Matt Cundill  1:01:23  
And for the wait, Johnny, do you know who Peter Wolf played music with?

Johnny Podcasts  1:01:28  
I know Marty Wolf from Big Fat Liar.

Matt Cundill  1:01:32  
All right, I think that's about it. Did we? How do we do?

Jon Gay  1:01:37  
Pretty good. David, you are angel in a center fold. Does

Matt Cundill  1:01:42  
anybody want to encapsulate all that? And does anybody have any takeaways from those three webinars? Did anybody learn anything here today?

David Yas  1:01:52  
I did it, and that's that, yes, video is is the future, but audio is the future also. So, so don't, don't neglect your excellent content, if, especially if it's audio, first, just to dive willy nilly into video. But don't ignore video, because a lot of people are going to find your podcast that way. I love that.

Jon Gay  1:02:15  
Drop the mic Matt's prior

Matt Cundill  1:02:19  
Time Machine. All right, that's a call. Yeah, we'll go around. Say Goodbye everyone. We'll start with Catherine, and then we will go counterclockwise. Yeah,

Catherine O'Brien  1:02:30  
all started off. Here we go. Thanks everybody for listening. My name is Catherine O'Brien Baton Rouge, Louisiana. You can follow me on Twitter. Slash x, hello, Catherine. Oh,

Johnny Podcasts  1:02:39  
I've been Johnny podcast. If you are watching on YouTube, be sure to hit the notification bell so that you know exactly when we're going live.

David Yas  1:02:46  
David Yazz, Boston, pod 617, dot com, the Boston Podcast Network. Time Machine. Pod.com is the music podcast, yeah.

Jon Gay  1:02:54  
John Gay, Jagan Detroit podcast. Jagandetroit.com or jag in Detroit on your favorite social media app, not Snapchat anymore.

Matt Cundill  1:03:02  
Matt Cundill from the sound off Podcast Network, by the way, if you want copies of any of these studies, like the full ones, you can get them there in the show notes of this episode. They'll be clickable inside all the audio apps and whatnot and so forth. But yeah, give them a review and download them and enjoy them. Thanks a lot. See

Sarah Burke (Voiceover)  1:03:22  
ya. Thanks for listening to the podcast. Super Friends for a transcript of the show, or to connect with the Super Friends. Go to the show notes of this episode, or go to sound off dot network, produced

Tara Sands (Voiceover)  1:03:33  
and distributed by the sound off media company you.

Transcribed by https://otter.ai