The Sound Off Podcast

The Sound Off Podcast

The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of the radio industry and has worked on air, and as a program director. Matt now works with broadcasters and podcasters to increase their audience and the amount of time engaged on their audio.

Recent Episodes

March 25, 2025

Heather Osgood: Podcast Advertising Playbook

Heather Osgood is the owner of True Native Media, and returns to talk about the same thing we talked about last time - podcast monetization strategies. A lot has changed since Heather's last visit on the show, but one thing t...

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March 18, 2025

Mike Farwell: Curious, Interested, Opinionated, Stubborn

Mike Farwell is a testament to passion and perseverance in broadcasting. He started as a teacherand quickly realized radio was his true calling. His career began in the small market of Salmon Arm, British Columbia, where he l...

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March 10, 2025

Ashley Greco: Radio Obsessed

Ashley Greco discusses her career journey from high school to becoming a morning host at Pure Country in Ottawa. She recounts her early experiences, including moving schools, finding purpose in theater, and starting a high school radio station. Ashley details her career progression, from internship…

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March 4, 2025

Graham Richardson: Anchors away

Graham Richardson, a veteran Canadian journalist, discussed his career, including his time at CBC, ITV (Edmonton) CTV, and his coverage of the 2022 Ottawa trucker convoy protest. He highlighted the challenges of maintaining media trust amidst the proliferation of content and the impact of governmen…

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Feb. 25, 2025

Elsie Escobar: Find Your Podcast Process

Elsie Escobar is, without question, one of the pioneers of podcasting.

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Feb. 18, 2025

Marc Scott: Wisdom From The VOPreneur

Marc Scott knows voiceover, and how to market voiceover. He wrapped up his radio career in 2011 but shared his early fascination with radio and how he got his start in the industry through a high school co-op, and details his early career working at various radio stations across Ontario.

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About the Host

Matt Cundill Profile Photo

Matt Cundill

Host

Matt Cundill is the owner of the Sound Off Media Company. After 25 years building radio audiences, Matt shifted to podcast in 2016 by launching his own podcast. Since then, The Sound Off Media Company grows audiences for over a dozen podcasts that have evolved into revenue generators for their publishers.

Matt is also a voiceover professional and you can hear him on commercials, e-learning projects, and imaging radio stations across America.

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