Alan Burns Answers My Burning Questions
Alan Burns has been consulting radio stations since the mid 80's, and knows a thing or two about change. His company Alan Burns and Associates has had long standing relationships with some of the biggest brands across North America. His company is well known for their "What Women Want" research which always creates more than one a-ha moment upon reveal. Now comes word that headphone listening is more pervasive than ever, which should sound more than a few alarm bells for radio stations who rely on PPM for their results. We discuss that and more.
This episode of the podcast is brought to you by Promosuite - www.promosuite.com/soundoff
Alan Burns has been consulting radio stations since the mid 80's, and knows a thing or two about change. His company Alan Burns and Associates has had long standing relationships with some of the biggest brands across North America. His company is well known for their "What Women Want" research which always creates more than one a-ha moment upon reveal. Now comes word that headphone listening is more pervasive than ever, which should sound more than a few alarm bells for radio stations who rely on PPM for their results. We discuss that and more.
This episode of the podcast is brought to you by Promosuite - www.promosuite.com/soundoff
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