Jean Marie Heimrath is in the Audience Business

Jean-Marie Heimrath became interested in podcast sometime in November 2016. He has always been fascinated by the business side of the entertainment industry he has worked in. Whether it be the record industry when he worked for Island Records, the business of radio syndication when he worked for the Sound Source Radio Network., or being at the forefront of streaming with Iceberg Radio. His knowledge of monetizing content is incredible and will have you re-thinking exactly what business you are in.

Earlier this year, alongside Jeff Ulster and Bob Kane, he has formed The Podcast Exchange, A new company that uses market research, advanced metrics, and geo-targeting to give advertisers better access to the Canadian podcast audience. The name Jeff Ulster has appeared before in our podcast series (Episode 72) when he explored the Canadian Podcast Listener - a Landscape Study with Jeff Vidler. (The study is again, available on the show page for this episode)

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