Sheryl Worsley: KSL Radio, Hit Podcasts, and Post-Pandemic Broadcasting
I speak to Sheryl Worsley about her hit podcast COLD and how COVID-19 is changing broadcasting in real-time.
This week, Sheryl Worsley from KSL Radio in Salt Lake City. While being a news director for around 20 years, she shifted in 2015 to audio and audience development in the Bonneville cluster's digital space. Sheryl and her team saw the value in podcast when a news series they were putting together was better suited for podcast than radio. Thus the hit podcast COLD— a true crime series covering the case of Susan Powell, was picked up by podcast powerhouse Wondery and soared up the podcast chart rankings. The podcast series covers every aspect of the case, every detail, every piece of evidence.
In this episode, we spoke about the nature of working on a hit podcast like COLD, the early plans, the numbers, and what's next. Also, COVID-19’s impact on listenership on both podcast and radio. Finally, we wondered what the radio workplace is going to look like post-pandemic.
Sheryl also tipped shared that KSL is working on some new podcasts - keep this page bookmarked to see their latest. Two podcasts of note that the station produces that are thriving in this COVID-19 era include Corona Virus Q&A and
And hey Canada - This podcast is one we love. Because. Hockey. Jay Stevens has the Utah Puck Report.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
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