April 8, 2025

23 - Legacy of Health with Jess Kane Berman

23 - Legacy of Health with Jess Kane Berman

Episode 23 - Legacy of Health: The Story of Body Bio and it's Commitment to Quality Supplements with Jessica Kane Berman

Jessica Kane Berman is owner & Chief Brand Officer of Body Bio a cutting edge third generation family owned supplement company revolutionizing the way we approach health and wellness. As a mother of three, Jessica understands the importance of prioritizing family, self-care, and personal growth. Her unique blend of entrepreneurial spirit, marketing expertise, and passion for wellness has made her a respected thought leader in the industry. In this episode Jessica dives into her personal story, we explore how she merged her personal and professional passions and what sets Body Bio above the rest. From innovative marketing strategies to the latest trends in health and self-care we are excited to share Jessica's expert opinions.

Ashley Ihemelu  0:00  
Ashley, hi, it's Ashley and Jess with the wellness reality check. We are two health practitioners, moms and best friends, bringing a dose of reality to the nuanced topics of Holistic Health.

Ashley Ihemelu  0:16  
Welcome to the wellness reality check. Today we have Jessica Kane Berman, owner and Chief Marketing Officer of body bio, a cutting edge, third generation owned supplement company, revolutionizing the way we approach health and wellness. As a mother of three, Jessica understands the importance of prioritizing family, self care and personal growth. Her unique blend of entrepreneurial spirit marketing expertise and passion for wellness has made her a respected thought leader in the industry. On today's episode, we'll be diving into Jessica's personal story, exploring how she merged her personal and professional passions and what sets body bio above all the rest, from innovative marketing strategies to the latest trends in health and self care. We are thrilled to have Jessica's expert opinions on the podcast today. Welcome Jessica. Thanks so

Jessica Kane Berman  1:09  
much for having me.

Jess Aldredge  1:10  
So excited you're here. Yay. This

Ashley Ihemelu  1:13  
is an honor. I think Jessica and I can both agree that body bio is one of those staple supplement companies that we use personally and professionally. Thank you. So if you could just jump in and kind of tell us a little bit more about your story, what you do, your own health journey, and how you've really taken body bio to the next level.

Jessica Kane Berman  1:34  
Yeah, I think like, and I think it really comes full circle. I actually just found a piece of writing that my grandfather wrote about, like, why he started body bio. And I think that they were so they were so ahead of their time, like in the 80s and 90s, of seeing the impact that these things in our life have, right? And so they were dealing with people who were super, super sick, als Parkinson's auto, severe auto, you know, neurodegeneration, really rare childhood disorders, things like that. And they saw like, okay, these things are affecting us, right? And, and what's happening into our food system is affecting us. And so, you know, they developed this kind of protocol that, you know Jess, you know that the I've done it, yeah, and, and it's, you have to be really careful with it. Because I would say my doctor was not careful with it. So I'll just say that. It's really a shame. But we could talk about that in a little bit. What my grandfather really did was he said, Okay, this can't be gate kept, right? Can't be the these drugs IV administered cost 1000s of dollars. This needs to be something. And he really, truly believed, like he wanted to get PC in the hands of everybody. And so he started to develop the products. It took about

Jess Aldredge  2:52  
five years. Now, were they physicians or scientists? Okay, just thinkers. My

Jessica Kane Berman  2:56  
grandfather was a serial entrepreneur. He actually was in the steel business. Oh my gosh, Teague syndrome from heavy metal poisoning. Wow. So in the 80s, he kind of went searching, and you can imagine, like, the functional space was so tiny, and, like, there were like, six people, right? It was like, Dietrich linghart, Joe Mercola, you know, the people that started zymogen, like, very, very small. And there's all this, like, fun background as to, like, the origins of thorn and zymogen and metagenics and like, it's, it's very funny, and it's, it all comes from a very kind of small, slightly incestuous pool. But they really did things their own way. I think they got into a fight with a lot of people. They they butted heads with a lot of people. You know, my my grandfather very much believed in the importance of the cell membrane and stuck with that. And so that's why we don't have that many products. But tying it back to like how I got involved in my own personal health journey. I mean, I have a ton I've Lyme, I had mold issues, I had polycystic ovaries, I had pre diabetes, I had GI issues after my father passed away when I was 18 years old, and that's trauma. So my father took his own life. And I think that when you know you have that trauma that happens, and just obviously, we can relate about this, I was 18 years old, and so it it sets you on like, a different path, literally,

Jess Aldredge  4:13  
yeah, especially at 18. I mean, I was, what, 40, so I can't imagine being 18, yeah, freshman

Jessica Kane Berman  4:18  
year in college, and the way that my body internalized it was through my gastrointestinal system. So, like, my GI system just pretty much stopped working. And between that and then studying abroad and having h pylori and coming back and going on a long course of antibiotics, it just kept getting worse and worse in my early 20s. And I think I've, I've really like, I can really relate to those who are dealing with idiopathic issues and chronic issues, because I've been in that scenario. I never played like the it's not in my mentality to be victim. My mother very much instilled that in us, and so I never really identified as like somebody who had health issues, but they were. Persistent, right? Like, even, even when I found out I had Lyme, which was a year and a half ago, I was like, Okay, well, I guess I've had that my whole life. So, like, Oh, it's

Jess Aldredge  5:11  
just ignored those tests, whatever we all have it at this point, not to downplay people who are suffering, but I think you we all relate in that way, yeah, and the people

Jessica Kane Berman  5:20  
who are suffering, like, there, there's, there's hope, right? And a lot of it, I

Jess Aldredge  5:24  
really want to talk about that today a lot. So let's remind me to come back to that is kind of body bios, mentality on that cellular health, healing, versus, like, killing. So let's table that, but we need to get into

Jessica Kane Berman  5:37  
that later. Yeah, I think that. I think it's a really important, a really important thing for people to to consider, because there's so much out there about kill, kill, kill,

Jess Aldredge  5:45  
usually what people go to first, right? Yeah, yeah. And

Jessica Kane Berman  5:49  
we just take a very different take on it, nourish, and your body will know what to

Ashley Ihemelu  5:55  
do exactly. And I love that. I

Jess Aldredge  5:57  
love that approach, like, since your grandparents were in the alternative health space, where your was your mom or your parents, like, did you grow up eating well and taking supplements and all that? Yes,

Jessica Kane Berman  6:08  
they had an influence. My mother was just like that in general. I remember as a kid, like some of my my clearest memories are driving out to different farms and picking up produce at different farms. I remember my grandfather really focusing on, like, bringing us healthy meats and things like that. I always remember us doing, like the mineral taste tests when we were little and things like that. So every holiday definitely had some elements of health to them. But in general, I grew up in a home that did not It was everything was homemade, and there was not a lot of processed things, and not a lot of processed snacks, not a lot of sugar, to be honest with you, natural sugars. We've talked

Jess Aldredge  6:45  
about that a bunch like, people have a little more of a fighting chance when that was your growing up, versus, like, the standard 80s and 90s. That

Ashley Ihemelu  6:52  
was my upbringing. And I feel like that has, like, saved me from hitting rock bottom for sure, and just having that hope, like, oh my gosh, I know how to fuel myself, and I know my body knows what to do with those things. So when you were going through your own health struggles, you know, what was the direction that you were taking protocols like, I know you said that you did some antibiotics and stuff, but when did you kind of shift to kind of more nourishing yourself, to to have your body do what it needs to do. It

Jessica Kane Berman  7:23  
was a very clear time. I was in San Diego. I had graduate. I was living in Los Angeles. I graduated from college. I went to go visit my grandfather, who was living in San Diego, and we went out to eat tacos. And I was like, I can't eat this. Like, I can't eat anything. I call it pop up. I'm like, I really cannot eat anything, too. And he was like, oh, take, take this. And then in 45 minutes, you're gonna take this. Well, he gave me an HCl. All of a sudden I could eat. I had been on all these stomach acid reducers. What I needed was more, yeah. And he was like, Oh, you're just like me. Like you're biochemically exactly like me. So he was like, here's here's HCl. You're going to take a magnesium carbonate, which body bio used to make at like, 45 minutes later, you're going to take some PC and you're going to take some butyrate. And I was like, why is it that I've been going to doctors for like, three years? Gastroenterologists doing endoscopies and colonoscopies, being told you have IBS and IBD, and here's a bunch of drugs. And then I go see him, and all of a sudden I can eat a taco, which I've like, I'm on, I'm on a bland diet of, like bone broth, like five things. That's the original Erewhon, where I would go every day. Oh, my God, no, I it was so good, and it like changed my my perspective on things. So from then on, anytime I had a health issue, he was my go to first. So then when I went to, you know, Fast forward seven years, I'm 30 years old, or maybe, like, eight years, 31 every the rage in London was, like, everybody was going as one fertility doctor to, like, make sure dealing with infertility. No, okay, right? So, like, everybody's just going to this one just, and I'm like, okay, so I should go. So I get there, and I thought to myself, you know, I've never really had regular periods. Of course, I was on birth control, so I've never really had regular periods. So I should get this stuff checked out. I wasn't on birth control when I was 30. I stopped that when I was like, 22 because I was like, This is making me crazy. And he said, we have polycystic ovaries. You are pre diabetic, you have insulin resistance. Here's Clomid, here's clomon, here's Metformin, you're not gonna get pregnant without these. And I was like, I remember, I was like, crying to my best friend that night, and then I called my grandfather the next day. He's like, you're gonna do this, this, this and this, and you're gonna be fine. And I got pregnant within like two months, I had a miscarriage at like seven weeks, which I truly believe was a blessing. I think that our babies pull our mitochondrial health and that we needed to do that, and it was what was meant to be. And then I got pregnant within like three or four months, and then I had three consecutive healthy pregnancies, great childbirth, great breastfeeding, all of it, I just really shifted. Okay. I. Need to balance my diet. I need to eat nourishing foods. I need to make sure I'm getting all these fats in stop, like with the low fat nonsense. It like stayed with us through the 80s and 90s, and really just, you know, make, make a good old Lamb roast, because we were in England, make a chicken roast and eat all the fat off the top that type of stuff.

Jess Aldredge  10:20  
So you were living in England. You moved to England? Yeah, we were

Jessica Kane Berman  10:24  
in London for 10 years. Oh my gosh, or and when we So, we got married in 2016 and my grandfather was, you know, 90, I think at the time, he said to my husband, look, you have this corporate experience. My husband worked at Fiji water for eight years. He expanded from just the UK to Europe, the Middle East and Africa, and then he was recruited by PepsiCo. And he was with PepsiCo, actually working on Gatorade and people. And he was like, I this just doesn't feel right to me.

Jess Aldredge  10:52  
It hurts his soul. So what had been developed at that time from your grandparents in terms of, like, what was body bio at that time?

Jessica Kane Berman  11:00  
So I'm going to share with you the old website too, because it was amazing. Body bio actually had a ton of supplements, and it was almost like a vitamin store that sold other brands supplements. There were all parts of the protocols that they were telling they were sharing with doctors, and at this point they only sold to doctors. You had to be an empty or do that's it. And you had to basically do the body bio protocol, like training that they would do, which was like an intensive four day training. And then these doctors would really go in very deep, and each of their patients was taking the products. A lot of those doctors were doing the PK protocol and the IV therapy. Were

Jess Aldredge  11:40  
people getting better from ALS? And there's

Jessica Kane Berman  11:43  
a wonderful community of ALS survivors called Healing als.org these people take such huge amounts of our products, but they're on very specific diets. I've talked to so many who are, like, 10 years out from their diagnosis, and like, running every day. Wow, wow. And it's just something that's not talked about enough, absolutely not, because so many of them either a misdiagnosis or, Oh, I had amalgam fillings removed and then all of a sudden my symptoms heavy metals. Or, yeah, it's really like a serious, toxic insult that's just well. And

Jess Aldredge  12:19  
then think about the, just the mental toll of getting that diagnosis, and it's like, Okay, I'm gonna die. And, like, you go down that path, and, you know, just from the mental traumatic standpoint, same

Jessica Kane Berman  12:28  
as, like, a cancer, right? You think about, like, traditional oncology versus an integrative and somebody, you know, I'm sure we all follow, like Taylor Duke, like, taking her out into our own hands, and saying, I'm gonna do this a different way. It takes a lot of chutzpah, and it takes a lot of, you know, balls Exactly. Well,

Jess Aldredge  12:43  
it takes a lot of balls to not do the traditional treatment. And, like, well, what if, you know, what if we don't do chemo? You know? Yeah, okay, so at that time, that's what badio bayo was, your grandfather is nearing the end of his life.

Jessica Kane Berman  12:55  
He's 90, and he's working every day, and he said to Brad, look, I need a succession plan, and I'd love for you to come over and check out what we're doing. And Brad came over a few times to meet with him. And then I came over with Brad, and I didn't work. I was an art dealer. I did not work. Brad was recruited. Brad came over as VP of Sales and Marketing, and that was 2017 and then I kind of snuck my way in there, just by sitting with my grandfather every day, and you would ask him a really basic question, like, pop up, what is butyrate? And you would get a four hour answer. And this is before chat GPT. So it was impossible to distill it down into like, what the heck does butyrate do? And so it just, it was great. It was a really great time to just spend with him.

Jess Aldredge  13:45  
Do you have other siblings that wanted to be involved?

Jessica Kane Berman  13:49  
So my sister was in event planning, and so she had done a couple of our conferences and events, and she had to step away from them because she was like, I this is too much for me. Like, it's a lot, working with family. And then my my brother started working for us during COVID, and he manages, like,

Jess Aldredge  14:08  
all e commerce, okay, I think I've seen him in some of your videos. And yes, yeah, so Brian

Jessica Kane Berman  14:13  
or so, my brother's there, Michael. And then my brother in law, my sister's husband, is our VP of brand. And

Jess Aldredge  14:19  
so how's all that family business going? Yeah, so no drama, no no

Jessica Kane Berman  14:24  
drama. Now, through our years of drama, they're in the past, and there's no drama now. Now it's, it's really, it's really exciting to see everybody so passionate about something and really fulfilling what Ed my grandfather wanted to do. And it's, it's really awesome. I'm very grateful that we get to

Jess Aldredge  14:41  
do it together. Is your grandmother still alive? But you're joking she is alive. We

Ashley Ihemelu  14:46  
do not speak, okay? And how is it working with your husband? We love it.

Jessica Kane Berman  14:50  
Actually. I think it's a lot of fun. I think it's a lot of fun. There's, there's been, like, you know, three or four occasions where we've it's created kind of like a i. A big discussion, but we're so collaborative about stuff. We have an executive coach we work, who is also a psychiatrist. So it's kind of a little bit what was that show that was on, like HBO, that they had like a psychiatrist in the private equity firm. It kind of reminds me of that. And Jim's great, and he helps us through a lot of the more kind of difficult discussions. But there's that doesn't happen often. We we really agree on a lot, and he gives me a lot of autonomy to just do what, what I think is best, which is is a lot of fun. So what is your role today? So I technically am the Chief Brand Officer, and right now I spend a lot of my time on for years, like education is what, what we always lead with, and so educating to the different demographics, whether that's healthcare practitioners, whether that is, you know, something we're working on right now is like a skin, this kind of healthy skin from within, like the opposite. You know, so many of us who are taking these healthy fats, we notice such great benefits of taking things like PC and balance oil, and particularly from our skin. And I think there's a huge movement to, like, avoid injectables now, and so working on a bundle of PC balance oil, liposomal C, and like trying to simplify the messaging so that more people can understand and adopt the products. And across the board, I mean, we're working on, like, a cellular health training course so that people can learn all about cell membrane and the importance and the mitochondrial membrane and how all of these toxins affect our cells. So we're working on a course for practitioners that they would be able to take, and also working on clinical trials so that that's a Yeah, wow, wow, yeah. Trying to really put proof to to the anecdotal data that we've known for 30 years now, trying to say, like, okay, let's put some some proof and publish an actual, first, a feasibility pilot study, and then when we can afford it, a randomized and also hanging

Jess Aldredge  16:52  
out with Gwyneth Paltrow. And hanging out with Gwyneth Paltrow. How did that come to be? We practiced that question

Jessica Kane Berman  16:58  
so they asked us to be a part of in goop health. And does she take the products? She does. Oh my God, through her nutritionist, Jennifer, and she dealt with molds, yes, yeah. And Jennifer got her on all the products, really to combat that, but also just longevity purposes. So we worked with will Cole for a long time. He recommends a lot of our products, and he told her about them, and then Jennifer was the one who was really working on her specific protocols. She's very proficient in cell membrane medicine and cellular stabilization, and so she really helped her with, you know, this is the dosage, and this is what you're going to do, and this is how you're going to take the products. I think that's the most difficult part about body bio. We're not like, a cell core where we make it easy for people to buy a bundle and say, like, Okay, this is what you're

Ashley Ihemelu  17:44  
taking. Okay, I'm gonna take this protocol check the box and like, and I'm going to, like, my

Jess Aldredge  17:49  
ass off, like, have mass selectivation syndrome, exactly.

Jessica Kane Berman  17:53  
So it's, we're trying to simplify it in many ways, but it's still, you know, people starting PC that have no health concerns may feel amazing brain clarity when they first start taking it, or they may have the gross, best poops of their life when they start taking butyrate. If you're living in mold and you have mast cell symptoms and you don't even know how to get started and you start taking PC, you might, you might get headaches, you might feel brain fog. It doesn't last. You'll get through it. But like that support, you can't just kind of tell people like, yeah, take two tablespoons a day. There'd be nightmare for them. Yeah,

Jess Aldredge  18:31  
exactly which I've always appreciated about you and your brand. You know, like, I just feel like one of our questions, like, kind of, what separates you all from other supplement companies? I mean, I'll let you answer that, but I just feel like your commitment to integrity is definitely something that stands out to me. But what would you say? You know, are kind of some of your values that help you stand out from other companies?

Jessica Kane Berman  18:53  
I think compassion, integrity, honesty, diligence. I think that the supplement space is it's, you can break it down very simply, right? 90% of what you see out there is manufactured by contract manufacturers. These are huge, kind of almost like pharmaceutical like, conglomerates. And you kind of walk in and you check six boxes and you say, I want it to be this, this and this, I want it to be in this packaging. They do everything for you. And they're not necessarily looking at, like, each individual ingredient. So like, if I need to, one of the big issues like we had maybe a few years ago was we, we really had to add a filler to tudka Well, because it wasn't flowing through the machine, it was just getting stuck in the in the encapsulation machine, and people don't realize, like, that's why you add a filler and it's an Excipient. It has nothing to do with, like, the way it looks in the capsule. And so just going through that was painstaking, because it's like, okay, well, we could be using this, or we can use this and we can use this. Is there organic version of this? Let's test it. Does it work with with todka? Does it interact? Does it do. Counteract the effects. I mean, it takes forever. So I think that that's something really unique to body bio, is because we are still just, it's us, right? We look at these things and really evaluate and say, like, Okay, how do we, how do we make this better? Gut, plus, is an example, right? It's been off the market for a year. I was gonna

Jess Aldredge  20:16  
ask him, like, we need to talk about this, because it's literally the best product ever.

Ashley Ihemelu  20:20  
I still have a bottle that I'm hoarding.

Jessica Kane Berman  20:24  
Nobody. I mean, we've tried to push this out so many times, and then you got a regulatory setback, and then the FDA is investigating pre four Pro, and then they want to put rice melto dextrin in for a flow Agent with the pre four Pro. And that's been tested. I didn't like rice maltodextrin, so I said, Okay, let's use Tapio maltodextrin. Well, guess what happened the pre four Pro, the tapioca was degrading the pre four Pro, and when it went on stability, it was becoming completely like lower than our specification. Well, I'm not going to release a product that doesn't meet our specifications, so you got to go back to the drawing board. Okay. Well, it turns out rice mouthed action is all we can use. Are we using the best form of writing? Is it organic? So the process just takes forever that should be coming back in, like, September, oh my God, that's exciting. So it's not

Jess Aldredge  21:09  
the one that you hinted at. The other day, I was reading the comments, and everyone's like, please, VGI. Plus, that

Jessica Kane Berman  21:15  
was just a rebrand, okay, the amount of comments about plus, I was like, Oh, my God,

Jess Aldredge  21:21  
how long did it take to reformulate or to formulate? Sorry, your newest product, your RE mineralize,

Jessica Kane Berman  21:27  
that took about a year, and maybe, maybe, like, 16 months. I

Jess Aldredge  21:31  
mean, I want to talk about these things, because I don't think people understand, like, what it takes, especially to be, you know, having such high standards of quality,

Jessica Kane Berman  21:39  
yeah, and looking at the sourcing, that was such a fun project, because I really realized, like, the difference between all of these things is very minute. They're all pretty much from the same place. It comes down to the testing that they're doing and the testing for heavy metals and things, but the way people market, like, the way ketone markets versus

Jess Aldredge  21:57  
people, what's the difference between those two and I'm like, Well, if you look, because I don't think a whole lot,

Jessica Kane Berman  22:03  
there's really not much. And this, this whole kind of concept that kintone has made in these, like, glass vials. It's, it's, yeah, yeah, that's a little dangerous. I think a lot of it's just marketing speak. I think that that I've really learned in being in this space is, is there's just so much marketing

Jess Aldredge  22:21  
out there. It's unbelievable. It

Ashley Ihemelu  22:23  
is. It's probably all of that, right, like, that's like, what,

Jess Aldredge  22:27  
oh, 90% of it is probably how it's marketed, and who's talking about it and, and then

Jessica Kane Berman  22:33  
you have the other element of, like, a VC funded, you know, a pendulum therapeutics that comes out great products, super well, clinically tested, but like, they're starting with like, $60 million or something crazy,

Jess Aldredge  22:46  
like you're starting from like, a small, family run company, yeah, I can't compete with that. I mean, that's Well, would you all ever entertain like VCs and selling? I can tell

Jessica Kane Berman  22:56  
you they they are knocking at our door. I'm sure they

Jess Aldredge  22:59  
are. Oh, I bet. Because, you know, Cell Core did, yeah, but

Jessica Kane Berman  23:03  
biocide and was just bought by cell core. What? Yes, did you know this? I did

Jess Aldredge  23:07  
not know that. Wow, wait, no, I did. They did come out with they did an announce, yeah,

Jessica Kane Berman  23:13  
I think the one that did it really, really well was microbiome labs. I agree to a biotech company that really helped him to expand their line. Because that's

Jess Aldredge  23:22  
what, when people were like, really up in arms about so core, I was like, well, this happens all the time, right? Like, and, you know, as a business owner, like, that's kind of the goal sometimes, you know, is like, in order to expand, I need the capital. Like, I don't have $5 million you know. So sometimes that has to happen.

Jessica Kane Berman  23:37  
The owner started it with an intention of exit exactly

Jess Aldredge  23:41  
an exit strategy. Not every family member wants to continue it or

Jessica Kane Berman  23:47  
no. And for some you're looking at building like a larger business, right? So, like, we don't know what the future of body bio is. To be honest with you, we don't ever have time to, like, sit down and talk about it with with Brad and I, but, and I hope that we can find some time to start to strategize. Maybe it's building, you know, a larger conglomerate and purchasing other brands under the body bio. Maybe it's expanding in that way. But I both think we're, at the moment, we're both doing something that we both feel very grateful and very I feel a lot of gratitude towards the fact that I know I'm helping people can help here.

Unknown Speaker  24:27  
You're listening to the wellness reality check.

Matt Cundill  24:31  
The Wellness reality check.com.

Jess Aldredge  24:34  
How do you decide, like, what products to carry, how many products to carry, I guess is it your goal to keep expanding the product line.

Jessica Kane Berman  24:41  
No, not necessarily, right now, our goal actually is innovation from within. So like, really getting it down with, like, have you guys ever gotten a bottle of PC that's just too thick? So it's a really manual process, and it's proprietary. We've got like, six kettles in a clean room in Millville, New Jersey. You. We're opening a new facility just for like, six more kettles, because it's become so popular, it's really a manual process. How do we figure out how to get that right viscosity so that nobody ever gets that thickened product? So things like that, we're really working on NPD is like innovation. We're working on the butyrate smell might just be a different Oh, wow. It might help with getting some of the smell out during the process, or different machinery that we can use.

Jess Aldredge  25:26  
Ever forget the first time I thought that I was gonna be able to open that up and put it in juice for my kid, like I didn't even taste like smell it or anything. And it's like, you know? And I'm like, annoyed with him that he's like, not like, holy shit. Russell, the first time he had, like, took it and put it in his hand, he's like, the fuck is this smell in my hands all day? Look, you

Jessica Kane Berman  25:48  
want to know my favorite story about butyrate? I worked in an art gallery, like a very fancy Art Gallery in London on Bond Street, and I used to take butyrate every day after lunch. Well, I dropped a pill and somebody stepped on it once. So everybody in the gallery thought that a dog shit somewhere.

Jess Aldredge  26:06  
I don't know what it's like. I don't even care. I'll tolerate the smell because it's so good and like,

Ashley Ihemelu  26:11  
let's talk about so many other supplements smell like shit too. It's just it's not like, like your

Jess Aldredge  26:18  
product that would be really amazing for to innovate that

Jessica Kane Berman  26:22  
smelly butyrate would be great. I'm exploring a liposomal magnesium. Oh, cool to go with our liposomal products, because I think that so many people take that by optimizers magnesium breakthrough. And I just think there's stuff in there that doesn't need to be I'd like something with, like a higher quality magnesium, not to poo poo on that. It's a great product. I just like taking humic fulvic, but, and that's in there. And what else am I exploring? Oh, e light, single serve, little yay, single serve. So you can travel with that. They

Jess Aldredge  26:53  
do travel with that with a tiny little bottle, but that'd be nice to have. Well,

Jessica Kane Berman  26:56  
yeah, that's all happening this year. Got plus is coming back in the fall. That

Jess Aldredge  27:00  
will be so exciting. Yes, for myself, individual liquid

Jessica Kane Berman  27:04  
minerals are going to start to trickle in, like, as of next month. Oh, cool. Oh, good. So like, iodine, magnesium,

Jess Aldredge  27:11  
why did you all stop the the testing? Because you had, if y'all don't know this, they had, like, this testing kit, and you would do drops until you tasted it, and then you would know if you were deficient or not. And then you or not, and then you would take those minerals. Why did you I know the answer this, but why did y'all stop that? Okay,

Jessica Kane Berman  27:26  
so, two fold. One. What are your thoughts on muscle testing? Because we

Jess Aldredge  27:31  
discussed it in ash. What episode was that? 18? Yeah.

Ashley Ihemelu  27:36  
Trends, yeah. I think it takes such a level of discernment that a lot of people do not

Jess Aldredge  27:42  
have. I mean, let's be honest, I also

Jessica Kane Berman  27:45  
think it's like bio resonance for somebody else's energy, right? So you're gonna pass that on, even if you're the tester. And so it's when you find those people who like really do it well, it's a different level, but for the most part, it's just not scientifically backed enough for where body bio is going,

Jess Aldredge  28:03  
right, which I think makes so much sense for your brand, yeah, and I want

Jessica Kane Berman  28:07  
to be able to substantiate something with scientific data. And this really comes from a time like, look, I used to stand in my kitchen, and my grandparents would muscle test us for everything, and that was something that we did growing up. But I think that, you know, I also found myself, I was doing muscle testing, and no mold was coming up, but I was living in a moldy house. Well, it wasn't affecting there were no symptoms, but what it was was embedded in my cells and in my nuclear and mitochondrial DNA. And I saw that from a blood test, but the muscle testing would have never picked it up. And so I just don't think it's, it's like enough. The issue with the liquid minerals, and why we kind of stopped making them, is, as we grew, when we were a smaller company, you could get away with, like, trying to not use preservatives and hoping, you know, for shelf stability, as you grow and you're making larger batches of things, you can't do that anymore. And so liquids are really tough to have shelf stable. And so we tried as much as possible to avoid using any types of preservatives for the ones that are coming out, or using very light preservatives or very small amounts in the ones that need them. That

Jess Aldredge  29:14  
makes sense. So the stability testing just takes a long time, so you bring up mold and affecting the cells and that kind of thing. So let's get I would love to get into kind of body bio thoughts and your own personal thoughts on kind of healing at the cellular level, with products such as what body bio carries, versus the killing method that is so common in the functional space, whether that's mold or lime or the way that heavy metals are chelated, that type of thing. Just what are all your thoughts on that? I

Jessica Kane Berman  29:48  
just think we take a totally different approach. I'm not going to shit on anybody who's been doing, you know, chelation, and it's worked for them and their patients. I don't know how those patients are feeling when they leave that place, but, you know, it's not my place. Place to judge a doctor and their decisions. I think that for so long it's been this concept of, you know, kill and remove. But what's it really interesting to me is my grandparents were so far ahead of understanding that if you look at all this different research on how these toxins are getting into our cells, so they're breaking through the cell membrane, they're getting into our nucleus, they're getting into our mitochondria, and they are switching on an epigenetic change. So like that, word epigenetics has been used so ridiculously now, but what it is is they're getting in there and they're turning a light switch on and something that maybe you weren't supposed to get during this lifetime, or maybe you were supposed to get it when you're 80, is all of a sudden getting activated when you're 30. And so it's going in, and it's altering our nuclear and mitochondrial DNA, and it's switching this epigenetic change for whatever your Achilles heel is in your genetics, each of us, it's different. Some it might be als others, it's Hashimotos. So it depends on the toxicity, it depends on what your genetics are, and then it's kind of switching up your genetics and switching on this light bulb. And then you're, you're getting into that state of the cell danger response, and your cells start stiffening, and you have autoimmune conditions and neurological issues. So killing isn't going to heal. That killing isn't healing and getting you out of the cell, danger response, what's getting you out of this stiffened cell and stiffened membrane of the cell danger response is nourishing the body with what those cells actually need, which are essential fatty acids, phospholipids, bioactive lipids, these living, moving, you know, in most cases, actually polyunsaturated fats. Yeah. So, like, you know, the people who avoid linoleic like the

Jess Aldredge  31:50  
plague, we got to get into that too. So let's yeah your mitochondria

Jessica Kane Berman  31:54  
for sure. So I think they were just so ahead of their time of seeing, like, okay, you can stabilize this toxic insult with these IVs. And then my grandfather came in and said, Okay, we can make these available to everybody by creating these products. And so a lot of people say, well, it's soy derived. Your PC is soy derived? Yes, because soy is the closest mimic to the human cell membrane. It's the highest level is phosphatidylcholine. Phosphatidylcholine is 50% of our outer membrane of our cells. Sunflower is high in Phosphatidylserine. And so when people use sunflower PCs, they have way higher levels of PS and lower levels of PC. Well, then you're fucking with the balance of that bi lipid layer, and that you really want to treat carefully. So what he did was figure out, over two three years, how do I isolate these little phospholipids and remove the DNA proteins from the soy? And he was able to do that. So of course, we have to put on the label, the soy allergen, or, like, whatever the statement is for the FDA, but there's no soy left in the product,

Jess Aldredge  33:06  
right? I think that's really important for people to understand, because so

Jessica Kane Berman  33:09  
many people just judge a book by what

Jess Aldredge  33:11  
Oh, I get all the time when I did like the my last promo for body bio, people like, but it's soy. And I'm just like, I can't,

Ashley Ihemelu  33:19  
but it's, it's all those like, complex cases that I work with that are allergic to, like, everything, and then they're like, they're, they're testing really well for bio resonance, and they're like, Oh, but I can't do soy. And I'm like, hold the phones. Like, wait, wait, just this. I

Jessica Kane Berman  33:36  
just, just start putting it on your wrist Exactly.

Jess Aldredge  33:38  
That's what I do, because I'm so sensitive. That's what I do. Put

Jessica Kane Berman  33:41  
it on your body, rub it on there, you know, then start taking, like, you know, a quarter of a teaspoon of drop, tiny little drops. Build it up over time. I take about a tablespoon a day. If I'm really looking to clear something, I'm going to take two tablespoons a day. So, like, right now, I should be taking two tablespoons.

Jess Aldredge  33:59  
Can you talk a little bit about preconception, because I you guys did a beautiful presentation at origin for our event in about preconception and your products, and the importance of all of the fats and phospholipids.

Jessica Kane Berman  34:13  
So we talked about, you know, people who are dealing with with chronic illness, but then there's all the people in the world who are exposed to all of these things on an everyday basis, and micro plastics and forever chemicals and heavy metals and shit that's in our skies and stuff that's in our soils. You don't feel the impact of these and what it's doing to your mitochondria and your cells, but it's impacting you. And then you see it in your disruption of hormones. You see it in your infertility. You see it in the health of your children, when your children are born. And so it really dawned on me when I was working with a doctor last year of let's create and actually, Dr Anne shippy in Austin, Texas, has created a whole protocol for this, and she's coming out with a book about it. Let's clean up our act before we conceive. Yeah, so that our children have better health outcomes, and we have better health outcomes postpartum. And, you know, when you're the nutrient depletion that happens during pregnancy? And I feel so strongly about this preconception period. And it's not a prenatal, you know, it's, it's, it's not that simple. What it is is a detox period of flooding your body with these these fats and the short chain fatty acids and things like tudka that are going to go into the cells and kind of start to push all this crap out and doing this prenatal protocol so that when you have a baby and you're passing that mitochondrial health down to the baby, that mitochondrial health is much stronger and much cleaner and you're not passing as many toxins down. There's a wonderful researcher at CHOP in Philadelphia, Doug Wallace. He's done incredible research on the rates of disease of children under the age of 12. If a kid under the age of 12 gets a disease, 98% of the time it's because of mitochondrial dysfunction. Where does that come from? Our mother,

Jess Aldredge  35:59  
exactly. And I love that approach of the nourishment for the detox, versus, oh, let's go in and kill a whole bunch of pathogens. You know,

Jessica Kane Berman  36:09  
you might do a live blood test, and you might see a ton of action, and you might see spirochetes, and you might see, I don't know, freaking spike proteins, whatever you're gonna say, you can, you can still remove those. There's various different ways to remove those. I mean, one of the things I experimented with on for getting rid of the spirochetes that I was seeing was, like bee venom therapy. And I was just using, like, a bee venom cream for a little while. Protease is a great way of getting rid of some of those things. It doesn't need to be these binders, yeah,

Jess Aldredge  36:36  
like antibiotic herbs and, yeah, yeah. And

Jessica Kane Berman  36:40  
so I think it's, it's really like, the more I find that I actually nourish my body, I slow down. I do the things, not so I'm horrible. It's only done. Yeah, I do needs. The better off you are, and you can, you can partner our products with sauna and with rebounding and with exercise and with grounding and getting sunlight, and those are great ways to continue to nourish the body. But it doesn't necessarily need to be. Take this binder. Let's remove all this stuff and work on our drainage pathways. Well, it's

Jess Aldredge  37:12  
just so depleting. And the whole point is that we need to feed ourselves, and you're not doing that when you're, you know, bombarding it with a whole bunch of antibiotic herbs. So, and

Ashley Ihemelu  37:22  
I love that you talk about, like on social media, like your own story, and how fertility is not just hormones, like we aren't kind of addressing the elephant in the room, which is cellular health and our mitochondrial Where

Jessica Kane Berman  37:34  
does disease occur in our cells? What do we die from disease? Everybody dies from a disease, and that occurs in your cells. So if you make your cells more resilient, surely that's going to help

Jess Aldredge  37:48  
your health overall, exactly. Okay, we're tabling that subject of the seed oils. Please. Think about this, one

Jessica Kane Berman  37:56  
of my favorites. Look like I saw an ad the other day for somebody that was advertising low linoleic egg yolks. And I was like, no, no. Gotta be kidding me. We're going the pendulum is like, low fat, genetically modifying our eggs to get low linoleic. Like, let's just go back to nature. People, right? Like, we need essential fatty acids. They're essential. The reason they're called essential is because we do not make them endogenously in the body. We make phospholipids, we make butyrate, we make tudka. We do not make essential fatty acids. And if you look at the essential fatty acid pathway, the essential fatty acid pathway, which I love to go back to, like looking at biochemistry, pathways are just so incredible. And I often look at this because I'm like, how did we just get it so wrong that people are just slamming this fish oil, which is down here, and they're not taking the ones that are at the top. And so I think people have been in the age of social media and with people like Mercola, who, I mean, I don't know if you've looked at his legal issues, but he hired a guru that is like, he's under a huge amount of litigation for firing people because they were Christian or Catholic at the company. So like, let's talk about brain state, right? We're avoiding linoleum point where this sounds like an episode of Silicon Valley. So, you know, I think that when we think about this kind of stuff, we've gone so far past and we've just taken it in a completely different direction. I actually got a text from my publicist yesterday, and she was with she was recording Gary brecker's podcast, and he's doing lipid replacement therapies on all of our products. Amazing. This is the next phase of biohacking. It's getting our lipids right, because we can do all of these external treatments. But if you don't get these lipids right that are making up your brain and your cells and your liver cells and your skin cells, we're just we're not providing the right nutrients to our body. And so the seed oil conversation of avoiding Omega six, we truly believe in avoiding oxidized Omega six. Yes, why your restaurant is so wonderful. Thank you. But we also really believe in nourishing the body with the right types of omega six. So whether, whether you're getting it from your seeds, whether you're getting it from balance oil, whether getting it from, you know, eating a ton of meat, although you're not going to get enough eat some, you know, raw dairy and things like that, it's just harder to get them in today's world, and so much of it is just so treated so crappy. I'd say 95% of fish oil that's on the market is rancid. I mean, it's really just disgusting. We'll talk

Jess Aldredge  40:29  
a little bit more about that, because you all do have fish oil. I remember you talking about. It's like, not one of your main that you kind of talk about, right? But like, what makes shores better than 90% of the ones on the market, I'm

Jessica Kane Berman  40:42  
so happy we found this raw material provider. I was at supply side, walking around, and I saw caviar, and I was like, what? Because I remember from all the lectures that I would sit in with my grandparents how important specialized pro resolving mediators are SPMs. We all probably know it from metagenics. SPM active that is synthetically made. I wanted to find a whole food source of it, and the only source of SPMs are breast milk and caviar, wow. And so I was super excited to find this company doing amazing research in Norway. And I was really excited to find their ingredient, go through all the testing, look at all their clinical trials and stuff that they're running in Europe, and we were able to bring it to the US. So I was really excited about that. It's essentially cold press caviar. What's really interesting is the phospholipids are preserved, or the fish oil is preserved in a phospholipid bubble. So it's essentially like liposomal fish oil. And so it's not the triglyceride form. It's not the ethyl Ester form. And so when they when they treat a lot of these other fish oils on the market, they're treating them with extremely high temperatures or extreme solvents, hexanes and things like that, to get the fish oil out of the actual fish, and that's what makes it rancid. So we have this huge problem with vegetable oils and seed oils, but nobody's talking about the fact that the fish oils are essentially seed oils,

Jess Aldredge  42:04  
like the people that are taking it, like from whole food,

Ashley Ihemelu  42:07  
oh, my God, or like Costco, Kirkland brand,

Jess Aldredge  42:11  
no. So what's happening to people's cells, and what's happening to people that are taking stiffening

Jessica Kane Berman  42:17  
it's messing with your whole cell membrane. It's stiffening the membrane. It's just so unfortunate

Jess Aldredge  42:22  
because people think they're doing the right thing, you know, like,

Ashley Ihemelu  42:25  
or they're avoiding these things. I know when we were going through the NTA, it was like so many people had their, their a hard time wrapping their head around, oh, wait, but I need Omega sixes. But Omega sixes are in a lot of processed, like, quote, unquote, healthy, you know, like, yeah, alternatives, right? And they're like, but aren't I getting too much of it? It's like, yeah, you are getting too much of it, but not the right forms.

Jessica Kane Berman  42:50  
And those tests, Omega quant, all of these ridiculous tests that are testing your Omega three and six ratio are testing what you ate yesterday. Oh, no, you're not testing the the quality of the cell membrane and how it's affecting the cell membrane. So when people say, Oh, but the ratio on my omega quant was 22 to one omega six. And I'm like, that's what you ate in the last week. That has nothing to do with what's happening in your cells, exactly. And unfortunately, the only way to really look at that is through our red blood cell fatty acid test. But it's the test just needs to be updated. I need to move it to a new like system so that we can really start to offer it to everybody. But we're working on that. And again, it just costs money. Will

Jess Aldredge  43:33  
you all offer some sort of packaging for testing at some point?

Jessica Kane Berman  43:36  
Yeah, we're gonna work on this red blood cell fatty acid test. We're going to work on adding in, like, some markers for phospholipid layer, phospholipid levels as well, which I think will be really helpful. It's just a prioritization of time, right? So that's my old job, is, how do I prioritize these different projects with how much money that I have to work on these projects? Oh, wait, we need to open a new PC facility so you don't get any money for clinical trials this year. And you, you know, so it's just this, this dance

Jess Aldredge  44:02  
in terms of marketing, I feel like you all have probably the most fair and exciting compensation. Or what, what do you call it? Like, affiliate affiliation program out there, like you guys are more fair than any other company. What has your strategy been with that? And like, how has affiliates changed your business and your marketing strategy? Yeah, it's so interesting,

Jessica Kane Berman  44:25  
because there's so many different it's partners and affiliates and influencers and creators and all these different terms. What doesn't work for body bio is influencer marketing. What works for body bio is partnering with all of these wonderful people who were not able to use body bio products before, but now can, when we opened it up to other types of practitioners, and educating them, and then having them as our spokespeople to amplify that messaging and that education and that I think has been really special, I'd really love to bring together, like a body bio conference for affiliates. Doctors and practitioners of all sorts to do like, a one to two day conference, just learning all about cell membrane and testing and different like things like this. So I'd like to work on that for next year, and we might like tack on to somebody like a AEM or one of those conferences to do something like that. But I think what's been really interesting is just to see, like, Okay, if we provide you with the education, how you are going to amplify it. And that's just been really awesome to see. It's been awesome to see when people see the results as well, right? So I think that's a huge part of what we do. Let's send you the product. I want you to try it yourself. I want you to work on your patients with it. See it. Don't even start talking about it yet, and then, and then you can start to to talk about it. And I think that's been really helpful. The next stuff we're working on, which I'm super excited about, is we've been working on a lot of like, stories and protocols and dosage charts and kids dosage and all of that stuff. So the the affiliates can use that and really feel even more empowered to handle all those tough questions that you get.

Jess Aldredge  45:59  
Yeah, for sure. So you're not going to be like the next armra,

Ashley Ihemelu  46:04  
no, I love how you're Y'all are so educational based, right? It's like, let me educate you on why my product is better than what is out there and and having, like, real practitioners that are in the trenches with their clients, not only try it, but then educate the masses on that. And I

Jessica Kane Berman  46:26  
think that's that's always been our North Star for marketing, is, I don't even see it as marketing, right? It's, it's really not, yeah, exactly. And it's from all those long hours of me spending time with my grandparents, of going to their conferences and then working with the doctors that are in the trenches, working with patients, and really learning from them, and saying, like, okay, the whole kind of anti tox concept that I came up with. I last June, I was heading up to see my doctor, Dr Christine gedrich, now prophet. And I said to myself, I was listening to Dr Craig conniver, who also uses our products, and he was on the skinny confidential podcast, which is one of the biggest and he started the podcast off by saying, we are being poisoned. And I was like, whoa, wait, we are. Yeah. And then I get up and I see Christine, and I sit down with her. I'm like, we're being poisoned, and what's the answer to the the poison? And she was like, well, it's PC. That's why I put every single person on PC. And I'm like,

Jess Aldredge  47:25  
like, you're doing it. Jess just went off. And I was like, Wait a

Jessica Kane Berman  47:29  
minute. And then we started looking through some some patient files, and we started looking at some ideas. And we started looking at some of these. You can even see it on like mosaic or vibrant wellness, if you do this on day one, and you're on phospholipid therapy, and you test it to three months, six months, nine months a year, whatever, you are seeing these levels decrease. And it's not because of a binder, and it's not because of sitting in a Sona sweating. It's because you are giving your cells the fats so that the fats can literally grab onto this toxic crap and remove it from the body. And that was a really powerful moment. So that's what I'm working on in a clinical trial, proving, let's prove that exogenous PC can actually decrease microplastics, let's prove that it decreases forever. Chemicals, let's prove that it decreases PFAs. And so how does decreasing all these things then affect our health trajectory. We

Jess Aldredge  48:23  
need to get RFK in the mix. I'm working

Jessica Kane Berman  48:25  
on it really. Yes, my publicist, Iman, is just the most wonderful human. If you don't follow her on social

Jess Aldredge  48:31  
media, she's wonderful. What's her Instagram handle? Shout out. Iman Hassan.

Jessica Kane Berman  48:35  
I think it still is. Let me say. She has a podcast called Bio Hackett, and she has been working with the whole Maha movement. Yeah, Iman Hassan got, I got to meet him a couple months ago, which was super exciting. And so we'll see more incredibly exciting. You know, I think that it's also a shame that the system from the NIH is so it's so difficult to do these, these trials. And I love when somebody posts on a body by post. Do you have published double blind? You

Jess Aldredge  49:09  
want to fund my clinical trial? Because if not,

Speaker 1  49:12  
you got 5 million coming, and then I'll do it. I mean,

Jess Aldredge  49:16  
do you think that that's like on purpose, that they make this hard for someone your size to do, I do things that actually would make a massive difference.

Jessica Kane Berman  49:24  
I think they've created a bureaucratic system that has enabled the pharma companies to fund a lot of this. And I think that it's it's it's time that it all comes crashing down,

Jess Aldredge  49:34  
and we all know that. That's why there's not all these clinical trials on things that are not pharmaceuticals, because no one has the money for it, and, and that's what the government owns, you know, 5 million.

Ashley Ihemelu  49:44  
That's insane. That's insane like you need for, like, a small business of

Jessica Kane Berman  49:49  
free cash just sitting around, like,

Jess Aldredge  49:52  
I kind of want to go on that vacation, okay, I

Jessica Kane Berman  49:56  
kind of want to take a break. And it's crazy because it. Same time you and something else that makes us different, because we're not a contract manufacturer. We're manufacturing so so much of our our money, we have no overhead, we has to go towards manufacturing, growing the products, to a new PC facility, to staffing that, to, you know, our 63 employees, to building the company culture, to all that.

Ashley Ihemelu  50:19  
And speaking of the MaHA movement, like, what in a perfect world? What would you see for the future in just like holistic health and health and wellness in general? Oh, I think

Jessica Kane Berman  50:29  
they're, they're doing it from the perspective of decreasing the amount of processed foods and the amount of, you know, chemicals. You know, it's funny, because what we're asking, what we're actually asking for, is more regulation, not less. We want more regulation for the chemicals and the toxins in our food to match those of, let's say France. I mean France, today or yesterday banned PFAs in clothing. They're really the leader. They're the hardest country to get into. Their levels of, you know, glyphosate and everything, are extremely low, and it's, it's tough in today's world, but we're, we're selling in France. I'm super excited. So I think more regulation on stuff like that. I think what I'd love to see is just a shift in the narrative. I think avoiding oxidized seed oils is really important. But I think let's talk about, like, what is nutrient dense food? Let's look at the food pyramid. Let's discuss because so often I get asked, well, your product is expensive, and I don't think everybody's going to be able to afford it, but let's talk about the foods. Let's talk about regulating the price of freaking eggs. I mean, come on, like eggs are the highest source of phospholipids that you can get in egg yolks, super critical food to make sure that we're all able to access and get inexpensively. Talking about the benefits of meat, combating all the nonsense behind a plant based diet, you know, things like this, just talking about what nutrient density means and how it can change your health. I'd like to see that first and foremost. And then I think, you know, educating on the benefits of healthy fats and how they can be used to remove biotoxins from the body, I think, is critically important. And that's, that's what I'd love to talk to RFK about.

Ashley Ihemelu  52:05  
That's incredible. It's kind of like that proactive, preventative health care that I feel like is missing a lot. It's like, we have to wait until disease hits and, you know, we actually don't, you know, we can, we can. Oh, there's a huge prevention

Jessica Kane Berman  52:20  
that we can be doing. I think we're, we're all getting so accustomed to the idea of avoidance, you know, avoiding plastic bottle, avoiding X, Y and Z. I think we're going a little crazy with it. Let's not make kids nuts. But, you know, moderating it. And I think I just want to scream from the rooftops, but there's something else you can be doing to get the stuff out of your body. And that's really the message that I think's so critical. And

Jess Aldredge  52:44  
I think that's what you all bring, is hope. Like, when you said, like, Oh, we're being poisoned. Like, yes, and you know, there's things that we can be doing. And I think body bio does bring a lot of hope to that, because of all the education about, you know, cellular damage, and there's a different way to go about healing that. So exactly,

Ashley Ihemelu  53:00  
there's just such a good balance. I feel like it's like, like you speak about the pendulum has swung. We're avoiding things. We're like, hyper critical of the products that we're using, but we're also not reinforcing our body to have that resilience and that bigger bandwidth that we all need to kind of live a regular like, a, like, a balanced, healthy life, right? It's not all about, oh, I only eat the same five foods, and I avoid, you know, a laundry list of things. It's like

Jessica Kane Berman  53:31  
people avoiding, like, this, lead safe mama. Like,

Jess Aldredge  53:34  
oh, Lord, don't get me started. I go on three day vendors, on covering, sorry. I just do, because I get so tired of people like, well, oh, I can't believe you use that. It's, you know, it's just like, here's my highlight. Don't ask me again about that, please. I know,

Jessica Kane Berman  53:47  
I think social media has brought us so much, you know, we can learn from each other, and we can spread so much, you know, stuff that will help people like you guys do. But then it also goes the other way. And so it's, it's really learning to be discerning, I think in today's world, that's super important.

Ashley Ihemelu  54:06  
And I love that body bio is like, focused on fortifying the body for that resiliency that we all need in order to live a balanced life. Yeah,

Jessica Kane Berman  54:14  
exactly. And I think that I'm glad that you guys are seeing it as hopeful. It's something we've really put a lot of work into, and just shifting the shifting the narrative. And I actually hate using the word detox. I hate I hate it. I don't like using the word detox. We were working on like a bundle, trying to put together, like all the products that we we recommend to people if they want to do that preconception protocol or something like that. And my whole team was like, well, it's the detox bundle. I'm like, I'm not fucking calling it that,

Jess Aldredge  54:42  
because that idea is like, breaking down the body to then build it back up. But, like, it's the opposite concept, yeah, right. Like, yeah, building the body up, the nourishing

Jessica Kane Berman  54:53  
protocol,

Ashley Ihemelu  54:56  
if you could only take two of your products for the rest of your life. If, what would those be? I know that's a hard question.

Jessica Kane Berman  55:01  
I have to be honest with you, it's it's gonna obviously, PC, obviously. And I'm coming at it from this place in my life as a mom of three and balancing this business. Because if you had asked me 10 years ago, it would absolutely be butyrate, but I really, like my gut feels so healed. I still take butyrate as preventative, but I'm not taking HCl in tons of digestive enzymes playing that game anymore. So I would say calm now, because I just think it takes the edge off of balancing

Ashley Ihemelu  55:31  
all of this. And it's a lot that's a great combo, though. I like

Jessica Kane Berman  55:35  
that a lot, yeah. And that's also, like, what gets me into my flow state? So if I get into my 400 emails, 95 slacks, I'm like, okay, too calm. Tablespoon of PC. Let's fucking go. Let's do this.

Jess Aldredge  55:45  
Well. With that said, we know you have a lot of shit to do, so thank you so much for being on our podcast. We're so honored that you joined us, and I really think that a lot of people are gonna learn a lot today from our conversation about many topics, so we just thank you so much, and I better see you

Jessica Kane Berman  56:05  
in Dallas again. Yes, absolutely. I want to come back to that alive. And well, it's so nice.

Jess Aldredge  56:09  
Oh my gosh, yes. Go get an IV. Yeah. Well, thank you. Thanks. Jess, thank you.

Matt Cundill  56:15  
Thanks for listening to wellness. Reality Check for more. Go to wellness reality check.com

Tara Sands  56:23  
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